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© 2015 fassforward Consulting Group© 2015 fassforward Consulting Group
PRESENT BETTER
and change the conversation.
© 2015 fassforward Consulting Group
We believe if you want to change your business, CHANGE THE CONVERSATION.
© 2015 fassforward Consulting Group
© 2015 fassforward Consulting Group 3
FRAME
ACTION
+
CONVERSATIONS THAT MATTER
Businesses that thrive have
© 2015 fassforward Consulting Group
© 2015 fassforward Consulting Group 4
DUMB AND SO-SO IDEAS WIN
when they’re brilliantly packaged.
© 2015 fassforward Consulting Group
© 2015 fassforward Consulting Group
Presenting Better Presenting Data
Presenting Story Pitching To Win
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
WORDS PICTURES STRUCTURE
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
WORDS PICTURES STRUCTURE
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
Wo
Words
4
PRESENTBETER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
Pi
Pictures
3
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
St
Structure
2
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
BLACK
YELLOW
GREEN
RED
BROWN
BLACK
YELLOW
GREEN
RED
BROWN
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
BLACK
YELLOW
GREEN
RED
BROWN
BLACK
YELLOW
GREEN
RED
BROWN
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
PRESENTER TYPES
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
COACHSTORYTELLER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
TEACHERCOUNSELOR
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
INVENTORPRODUCER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
STORYTELLER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
COACH
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
COUNSELOR
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
TEACHER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
PRODUCER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
INVENTOR
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
COACHSTORYTELLER
TEACHERCOUNSELOR
PRODUCER INVENTOR
DOUBLE
Get PowerPoint to do what
you don’t do.
Show structure, Engage &
Interact
Help with Words
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
STORYTELLER COACH
DO
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
DO
STORYTELLER COACH
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
COUNSELOR TEACHER
DO
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
DO
COUNSELOR TEACHER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
DO
COUNSELOR TEACHER
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
PRODUCER INVENTOR
DO
@fassforward @powerfulpoint © fassforward consulting group PRESENTBETTER
DO
PRODUCER INVENTOR
BE
PRESENTER
DOUBLE ACT
ATTENTION
We believe if you want to change your business,
change the conversation.
Let’s keep the conversation going.
@powerfulpoint
makeapowerfulpoint.com
For more on Message + Design contact Maria Zorzos,
our Chief Growth Officer:
maria@fassforward.com
914-738-7200
@fassforward
fassforward.com

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Presenting Better Webinar

Notas del editor

  1. In our business — fassforward — we’re singularly obsessed with changing the conversation. That’s what we do, period. That’s what we do for our clients, help them change the conversation.  We believe that businesses that thrive have conversations that matter. Successful people have successful conversations. And the flipside — Irrelevant businesses add to the noise. Dumb people have monologues not dialogues.
  2. In our business — fassforward — we’re singularly obsessed with changing the conversation. That’s what we do, period. That’s what we do for our clients, help them change the conversation.  We believe that businesses that thrive have conversations that matter. Successful people have successful conversations. And the flipside — Irrelevant businesses add to the noise. Dumb people have monologues not dialogues.
  3. Our work focuses around changing these conversations. Whether it’s the one your’e having around strategy and culture, or the conversation verizon employees have with their customers, or the conversation your leaders have to drive change. The thread in all that is we have to be able to get people to see things differently. Then they can do things differently. So for us, (and I think for you) changing the conversation means you have to think about message and design.
  4. There’s a reason why I think this is so important.  I believe everyone has a brilliant idea. They may have one in a lifetime, or one every day, but they have a brilliant idea. You all have a brilliant idea. BUT, the best idea doesn’t necessarily win. There are plenty of dumb ideas or so-so ideas that win, because they’re brilliantly told or brilliantly packaged.
  5. So we teach our clients how to present data effectively, how to present better, how to build stories, and how to pitch.  We don’t just teach that, we’ll also do that for them. That’s what I want to talk to you about today, a small but fundamental piece that helps in that brilliant telling or brilliant packaging. You may see someone — like John Stratton  — who is so great on their feet, and think — that’s the way to present. Wrong. It works for him.  But there is no one right way.  There’s a right way for you.  And that’s counter to what a lot of people learn about presenting. So we’ll explore your Presenter Type, and think about how you can not only build better presentations for yourself, but do that for others.
  6. To do that, you have to understand that people all have a different relationship with information. So we’ll start there.  And since it’s award season, let’s look at people who do it really well. [Emmy Slide]
  7. What’s your favorite TV show? [Wait for responses?] People get fanatical about those shows.
  8. What’s your favorite TV show? [Wait for responses?] People get fanatical about those shows.
  9. Main Points for this slide: Conversations involve both the problem and the person. (Refer and connect to emotion and problem) Supporting Points To start, when you have a conversation with a customer, there are two things that you must be aware of: the person AND the problem. Where do you think you put most of your focus right now? (Be honest! There are no wrong answers here) Most of us, right now, don’t focus on both sides – (think of your TYPE) we speak to one, and rely heavily on that one. Unfortunately, what’s happening when we only speak to one that we are not positioning the entire conversation (or solution) in the right way and the customer starts responding to that. They get anxious/frustrated/Confused/Entitled/etc, and you start losing them. Map to the Leadership Point: Supporting Points / Context 1. 2. 3. Your Story Engagement style (open/closed, audience participation or “lecture”)