Competitive Analysis: IBM projects Increased
revenues driven by Cloud Computing IBM Revenue mix by 2015: • 29% Hardware Projected Revenue Mix, IBM • 33% Software 29% Hardware 39% Software Services 32% • 40% of Revenues from Services such as Cloud Computing SOURCE: COMPETITIVE ANALYSISConfidential and proprietary materials for authorized Acme personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8

Here’s the POINT.

In the future, most of
IBM’srevenue will come fromservices such as CloudComputing and the restfrom Hardware and Software.

Let’s be Specific and Concrete

By 2015, 40% of IBM’s
revenuewill come from services such asCloud Computing, the rest willcome from Hardware andSoftware.

Find the primary andsecondary points
and SHOW them.

By 2015, 40% of IBM’s
revenuewill come from services such asCloud Computing.The remainder will come fromHardware & Software

Check and source the information.

By 2015, 38% of IBM’s
revenuewill come from services such asCloud Computing.The remainder will come fromHardware & Software Source: IBM Annual Report 2012

Let’s add some color. Hand
drawn in pencil IBM Blue (in black pencil)

By 2015, 38% of IBM’s
revenuewill come from services such asCloud Computing.The remainder will come fromHardware & Software Source: IBM Annual Report 2012

It’s still kind of boring.

To add visual impact, think
about what the slide is about.

What would you likepeople to
remember: IBM Hand drawn cloud Cloud Computing 38% Hand draw pie chart

38%

Let’s put this together to
make the point.

38% of IBM’s revenue will
come from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012

Another version.(there’s always more than
one way to skin a cat)

38% of revenue will come
from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012

A final polish…

38% of revenue will come
from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012