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Web2 Powerinbetween Presentation

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Web 2.0 and what it means for brokering and intermediation

Presentation by Peter Ballantyne and Chris Addison, Euforic/R4D (Netherlands) at the Locating the Power of the In-between conference

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Web2 Powerinbetween Presentation

  1. 1. Web 2.0 and research Chris Addison and Peter Ballantyne Johannesburg 2 July 2008
  2. 2. agenda <ul><li>Intro, peter </li></ul><ul><li>Buzz – you and web2 </li></ul><ul><li>A couple of web2 shop windows </li></ul><ul><ul><li>R4D </li></ul></ul><ul><ul><li>Brussels briefings </li></ul></ul><ul><li>Euforic’s web2 high street, chris </li></ul><ul><li>Buzz – web2 for you? </li></ul><ul><li>Conclusions </li></ul>
  3. 3. Web 2.0 From ‘places to visit’ to ‘spaces to interact’ <ul><li>User-generated content </li></ul><ul><ul><li>‘ anyone can be an author, publisher, or broadcaster’ </li></ul></ul><ul><li>User ‘re-mixed’ content </li></ul><ul><ul><li>‘ anyone can run a web site’ </li></ul></ul><ul><li>Tools enabling inter-connections and interactions </li></ul><ul><ul><li>‘ anyone can be a communicator’ </li></ul></ul>
  4. 5. The new tools <ul><li>Blogs : originally personal ‘diary’ sites of individuals </li></ul><ul><li>Wikis : co-edited and updated web spaces </li></ul><ul><li>Social bookmarking : web bookmarks indexed (tagged) across the internet (instead of in local browsers). </li></ul><ul><li>RSS Feeds : applications that produce automatic updates when a particular content service is updated. </li></ul><ul><li>Social networking sites : ‘meeting spaces’ for individuals and organizations to build relationships </li></ul><ul><li>Multi-media sharing sites : Spaces to publish and share images, photos, audio, video, etc. </li></ul><ul><li>Mapping tools . Different content embedded in maps </li></ul><ul><li>Mash-ups : different content combined to produce something new </li></ul>
  5. 6. User generated content
  6. 9. Blogs
  7. 12. Videos, photos, slides
  8. 19. Wikis
  9. 23. Social bookmarking
  10. 26. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  11. 27. RSS Feeds
  12. 31. Personalising
  13. 34. Mash-ups
  14. 36. Shared notions <ul><li>Open content that ‘flows’ – across platforms, across orgs, … </li></ul><ul><li>Low ‘threshold’ to create and use </li></ul><ul><li>Peer to peer, expectation of reciprocity, commentary, </li></ul><ul><li>Mindset – recognizes diversity, values knowledge and efforts of others, encourages collaboration </li></ul>
  15. 37. Implications <ul><li>We can use the tools and mash content for ‘internal’ info and knowledge sharing </li></ul><ul><ul><li>Behavior and attitudes </li></ul></ul><ul><li>Our ‘products’ need to be web 2 or web2 friendly </li></ul><ul><ul><li>Passports to travel </li></ul></ul><ul><li>We need to go to the communities and users </li></ul><ul><ul><li>Use their tools </li></ul></ul><ul><ul><li>Learn to ‘let go’ </li></ul></ul>
  16. 38. From their own correspondent - Aid agency workers are increasingly acting as reporters and filmmakers for the UK media Glenda Cooper, The Guardian , Monday November 5 2007 <ul><li>“New technology is altering how we report, where we report from and who is doing the reporting of disasters. And that means that journalists and aid agencies are having to rethink their roles.” </li></ul><ul><li>“Reporters can get what they need direct from the public. The result: aid agencies are turning their own staff into citizen journalists and filmmakers, in order to get their message across.” </li></ul>
  17. 39. BUZZ <ul><li>You and Web 2 </li></ul>
  18. 40. Web2 Shop Windows
  19. 41. R4D
  20. 43. Why the Service Exists £billions researchers taxpayers journalists development sector research for development 20,000 outputs
  21. 44. ? Search Projects Organisations Documents External web pages Browse Summaries News and Case Studies Dialogue individuals and groups Subscribe RSS and Newsletter What the Service Does
  22. 45. How the Service is Provided
  23. 46. Reflections on the Service Quadrupling visits in last months Consultation and strategy launch Need to improve retrieval for synonyms and related terms RSS for each topic and country with email. Statistics on click through and web2 hosts. XML outputs for all options from database. Dynamic thematic pages with RSS feeds. Consultation using blog with videos for launch
  24. 47. Take Away Message Turn a website into a service with web2 and a new communications strategy
  25. 48. Brussels Development Briefings
  26. 50. outputs from brussels briefings 63 Videos 30+ Presentations 5 briefings 50 web pages newsfeeds email Readers 200 references
  27. 58. Metrics 51,463 33,831 17,632   223 183 40 Wiki’s views 5,744 5,159 585 Feeds views 18,203 13,549 4,654 Presentations views 7,250 4,749 2,501 Videos views 5,026 2,747 2,279 Blog FR views 15,017 7,444 7,573 Blog EN views TOTAL 2008 2007
  28. 59. Euforic in the web2 high street
  29. 60. Our virtual office http://
  30. 61. Our House
  31. 62. The front door
  32. 63. News
  33. 64. Photos
  34. 65. Presentations
  35. 66. video
  36. 67. Home interiors There’s few people here because we now have a virtual office and staff are based around europe. skype
  37. 68. Web2 High Street We use: Gmail Gapps CoopSE TranslateGbase Analytics
  38. 69. Day to day tagging eudevdays r4d brubrief web2fordev climate_change Must save to flickr and tag This photo
  39. 70. By email EUDEVDAYS european development days
  40. 71. web2fordev on website,wiki,facebook group
  41. 72. Web2 High Street eudevdays r4d brubrief web2fordev climate_change +
  42. 73. Your community <ul><li>Feature each others feeds </li></ul><ul><li>Use common tags </li></ul><ul><li>Use common services </li></ul><ul><li>Your information is routed to relevant websites (shop windows) </li></ul>
  43. 74. Simple publishing on blogs Writing together with wikis Tagging content to travel Don’t hide from web 2, mash it up! Feeding across sites and platforms
  44. 75. BUZZ <ul><li>Web 2 for you? </li></ul>