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There are a number of social media platforms that will attract a select audience. Pinterest will probably always be something that the ladies enjoy, and Google+ will be a place where a lot of tech wizards will hang out. However, social media marketing has developed and other platforms are offering the tools to gain audiences. These other web sites can focus on other business establishments that could turn into a very profitable B2B campaigns. Facebook is taking dramatic moves forward in efforts to develop audiences. The Facebook feature, Custom Audience, is permitting Facebook ads to become a superior means of focusing marketing efforts.