Making Your Listings Social Proof - Presentation by Placeit at the Property Portal Watch Conference - AMS 2015
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Making Your Listings Social Proof - Presentation by Placeit at the Property Portal Watch Conference - AMS 2015 - Lex Groenewegen
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Making Your Listings Social Proof - Presentation by Placeit at the Property Portal Watch Conference - AMS 2015
- 2. 80% social content • Recommendations • Reviews • Customer profiles • Etc ….. 20% product info www.placert.com
- 3. Average listing page contains 0% … www.placert.com
- 5. Create controlled engagement of the seller and his social network Way more reach for the listings through social media Going for that WIN WIN for both broker and seller My targets in 2007: www.placert.com
- 7. Unleashing the true power of social content The “soft side” of a house Enrich with user generated content Placert: the next step www.placert.com
- 8. www.placert.com Big garden with green surroundings Nice views Tell us what you think is great about your house…
- 9. www.placert.com Perfect barbecue spot! J Family- friendly neighborhoo d Lots of parking space Ask your friends and family to do the same! Big garden with green surroundings Nice views
- 14. www.placert.com Add video with our video app Create realistic and personal promotional video Select scenes and press record; we will do the rest!
- 15. www.placert.com We created the soft side off the listing
- 16. Join the promotion team! www.placert.com If your friends are willing to help, they could join your promotion team or at least share with their own friends Let’s post this on Facebook! Wouldn’t it be great to have a bigger garden? I’ll send a few e-mails This place could be great for my colleagueI could print some flyers
- 17. Sharing = caring www.placert.com Friends create their own content and really get involved Easy post formats
- 18. Friends with benefits ;) Become the friend with benefits and get even more friends involved because they can win cool prizes www.placert.com
- 19. Look what we did! Created unique and relevant info for potential buyers or renters Added the soft side of a house, next to the hard data Created a promotion team of friends who care Enhanced online reach and shares Optimized this listing for Google www.placert.com
- 20. We closed the gap! www.placert.com
- 21. But what did we really do? www.placert.com
- 22. We were building your brand! Increased the amount of (user) generated content dramatically Made both the listing and the site supplying the listing way more relevant Involved everyone in the transaction; including friends of the friends www.placert.com
- 23. www.placert.com Our Dutch numbers and facts We have helped over 250.000 home owners sell their houses in Holland! (February 2015) We have got over 3.000.000 friends involved in the process We have reached Holland multiple times with our listings! Potential buyers spend 80% more time on listings with videos (Mist Media) Climb up the Google ladder 50 times faster with social data! (Forrester Research) Placert publishes all videos on YouTube, the second biggest search engine online! 80% of an Amazon page consists of social created data. The average listing has 0%!
- 24. Home Haus Casa Your brand, your style, your rules www.placert.com Enrich your listing pages with user generated content Ready to use software of course API driven Huis 家家
- 26. Get in touch with Lex Groenewegen Find me on LinkedIn www.placert.com lex@placert.com +31 6 130 37 459 www.placert.com