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Customized Marketing Database – SMARTe Inc
Database Solutions
- Contact SMARTe
Business ROI
Contact Discovery
Implement –
Bespoke contacts
SALEs Leads
Thursday, April
30, 2015
http://www.smarteinc.com/mail-us/
1
Tips to identify Sales Ready Leads in your Database
What will be your plan of action, if you know that you have sales
ready leads lying in your database, still untouched and ready to
act upon? According to SiriusDecisions, “Knowingly or
unknowingly your sales pipeline has 4% to 10% of the leads within
your database that are sales ready.”
A normal tendency of marketer is to focus on generating new leads;
which itself is also important, but while generating new leads marketers
might often tend to overlook already existing information in database.
Nowadays, one of the important marketing metrics is conversion of
marketing leads (Marketing Qualified Lead – MQL) into sales leads (Sales
Accepted Lead – SAL and Sales Qualified Lead – SQL). More is the
conversion of MQL to SAL and subsequently to SQL; more substantial
proof that marketing is doing it right. – SMARTe Inc.
Mail US
Thursday, April
30, 2015
http://www.smarteinc.com/mail-us/
2
Implementation Scenarios By Bespoke Contacts - Cloud Based Platforms
Thursday, April
30, 2015http://www.smarteinc.com/mail-us/
3
Inbound Marketing - The best way to turn
strangers into prospects and advocates of your
business is Inbound Marketing.
CRM Data - Both sales and marketing teams
depend on tools like CRM, Marketing
Automation, Email Marketing, etc.
Account Based Marketing - In Account Based
Marketing, marketers focus on those accounts
which are most likely to generate revenue for
marketing efforts. Accounts are shortlisted based
on desired filters like industry, line-of-business,
size (revenue, employee), geographic location,
etc.
Marketing Intelligence - Lack of sufficient and
timely information on customers, competitors,
influencers in the industry – holding you back
from devising a killer marketing plan.
Contact Database Discovery Solution - Custom Prospect Database
Thursday, April
30, 2015
http://www.smarteinc.com/mail-us/
4
SMARTe’s Explorer can identify, compile and
validate the right contacts in your target audience
as per your ‘custom criteria’ SMARTe’s Explorer is
our flagship solution for contact databases
discovery with the rare advantage of robust
technology, practitioner’s domain expertise and
proficiency dedicated research. SMARTe engineers
B2B contact databases that address customers’
pain areas, supplemented by additional contact
intelligence to suit your tastes.
World’s first cloud based platform of
Global Company and Contact Data
Intelligence
Business ROI - Managing and Sales & Marketing Intelligence
Thursday, April
30, 2015
http://www.smarteinc.com/mail-us/
5
Managing Business and Sales & Marketing
Intelligence are the similar challenges faced by all
Organizations of all sizes and target. Every business,
whether start-up or large corporation needs to have
a business strategy for a digital marketing world
which means to start with acknowledging the
changes and then respond accordingly.
SMARTe’s Sales Intelligence studies and segments
the market for you, identifies right companies that
have immediate needs for your products and
services, and unleashes the buyers’ real business
situation.
Call Us Today And Find Out How SMARTe Can Benefit You And Your Business
Thursday, April
30, 2015
http://www.smarteinc.com/mail-us/
6

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SMARTe Inc Database & Business ROI steps

  • 1. Customized Marketing Database – SMARTe Inc Database Solutions - Contact SMARTe Business ROI Contact Discovery Implement – Bespoke contacts SALEs Leads Thursday, April 30, 2015 http://www.smarteinc.com/mail-us/ 1
  • 2. Tips to identify Sales Ready Leads in your Database What will be your plan of action, if you know that you have sales ready leads lying in your database, still untouched and ready to act upon? According to SiriusDecisions, “Knowingly or unknowingly your sales pipeline has 4% to 10% of the leads within your database that are sales ready.” A normal tendency of marketer is to focus on generating new leads; which itself is also important, but while generating new leads marketers might often tend to overlook already existing information in database. Nowadays, one of the important marketing metrics is conversion of marketing leads (Marketing Qualified Lead – MQL) into sales leads (Sales Accepted Lead – SAL and Sales Qualified Lead – SQL). More is the conversion of MQL to SAL and subsequently to SQL; more substantial proof that marketing is doing it right. – SMARTe Inc. Mail US Thursday, April 30, 2015 http://www.smarteinc.com/mail-us/ 2
  • 3. Implementation Scenarios By Bespoke Contacts - Cloud Based Platforms Thursday, April 30, 2015http://www.smarteinc.com/mail-us/ 3 Inbound Marketing - The best way to turn strangers into prospects and advocates of your business is Inbound Marketing. CRM Data - Both sales and marketing teams depend on tools like CRM, Marketing Automation, Email Marketing, etc. Account Based Marketing - In Account Based Marketing, marketers focus on those accounts which are most likely to generate revenue for marketing efforts. Accounts are shortlisted based on desired filters like industry, line-of-business, size (revenue, employee), geographic location, etc. Marketing Intelligence - Lack of sufficient and timely information on customers, competitors, influencers in the industry – holding you back from devising a killer marketing plan.
  • 4. Contact Database Discovery Solution - Custom Prospect Database Thursday, April 30, 2015 http://www.smarteinc.com/mail-us/ 4 SMARTe’s Explorer can identify, compile and validate the right contacts in your target audience as per your ‘custom criteria’ SMARTe’s Explorer is our flagship solution for contact databases discovery with the rare advantage of robust technology, practitioner’s domain expertise and proficiency dedicated research. SMARTe engineers B2B contact databases that address customers’ pain areas, supplemented by additional contact intelligence to suit your tastes. World’s first cloud based platform of Global Company and Contact Data Intelligence
  • 5. Business ROI - Managing and Sales & Marketing Intelligence Thursday, April 30, 2015 http://www.smarteinc.com/mail-us/ 5 Managing Business and Sales & Marketing Intelligence are the similar challenges faced by all Organizations of all sizes and target. Every business, whether start-up or large corporation needs to have a business strategy for a digital marketing world which means to start with acknowledging the changes and then respond accordingly. SMARTe’s Sales Intelligence studies and segments the market for you, identifies right companies that have immediate needs for your products and services, and unleashes the buyers’ real business situation.
  • 6. Call Us Today And Find Out How SMARTe Can Benefit You And Your Business Thursday, April 30, 2015 http://www.smarteinc.com/mail-us/ 6