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Immunization Communication: Building Trust
Is There Really a Problem? ,[object Object],[object Object],[object Object],[object Object]
Were We Ever Wrong! ,[object Object],[object Object],[object Object],[object Object]
GLOBAL ENVIRONMENT ,[object Object],[object Object],[object Object]
GLOBAL ENVIRONMENT ,[object Object],[object Object],[object Object]
GLOBAL ENVIRONMENT Manufacturers Leaving the Developing  Country Market (1992-2001)
GLOBAL ENVIRONMENT  ,[object Object],[object Object],[object Object]
GLOBAL ENVIRONMENT  - P Davies, S Chapman, Department of Public Health and Community Medicine, University of Sydney;  J Leask, National Centre for Immunisation Research and Surveillance; March 21, 2002
LESS PUBLIC TRUST  ,[object Object],[object Object]
LESS PUBLIC TRUST  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LESS PUBLIC TRUST  ,[object Object]
LESS PUBLIC TRUST  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object]
So what do we need to do?? ,[object Object],[object Object]
Anti-vaccination groups are becoming increasingly sophisticated, developing communication strategies to promote their message, utilizing the Internet, prominent politicians, the mass media, professional lobbyists and advertising methods. The Anti-Vaccine Lobby
So what do we need to do?? ,[object Object],[object Object]
So what do we need to do?? ,[object Object],[object Object],[object Object],[object Object]
INCIDENCE TIME Disease Vaccination Coverage Outbreak I II IV Prevaccine Increasing  coverage Resumption of confidence Adverse events III Loss of confidence
 
 
 
What are media looking for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are media looking for? ,[object Object],[object Object]
What do the media like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
They will ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object]
Major  principles  of the Convention The best interests of the child In any decision or action which may affect them,  children and young people have   the right to have their best interest given primary consideration  (article 3.1) Ask yourself:  When you write a story, is the angle in the best interest of children?
Major principles of the Convention Respect and support for parents and carers  Although the main responsibility for bringing up children lies with parents and carers the  government has a duty to provide support, advice and services  to help them fulfil their roles (articles 5,18) Ask yourself:  Does your story recognize the role of governments and parents in protecting the health of children?
Major principles of the Convention Privacy and confidentiality   Children have a right to privacy.  Privacy related to the disclosure of information discussed with health professionals must be respected (article 16) Ask yourself:  Is your story respecting a child’s right to privacy? Or, are your exploiting a child’s illness or disability to sell a newspaper?…
Need for new paradigm  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need for new paradigm  ,[object Object],[object Object]
Need for new paradigm  ,[object Object],[object Object],[object Object],[object Object]
 

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Imm communication, building trust, aefi workhop, cahndigarh, nov 8 9,05

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. GLOBAL ENVIRONMENT Manufacturers Leaving the Developing Country Market (1992-2001)
  • 7.
  • 8. GLOBAL ENVIRONMENT - P Davies, S Chapman, Department of Public Health and Community Medicine, University of Sydney; J Leask, National Centre for Immunisation Research and Surveillance; March 21, 2002
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Anti-vaccination groups are becoming increasingly sophisticated, developing communication strategies to promote their message, utilizing the Internet, prominent politicians, the mass media, professional lobbyists and advertising methods. The Anti-Vaccine Lobby
  • 16.
  • 17.
  • 18. INCIDENCE TIME Disease Vaccination Coverage Outbreak I II IV Prevaccine Increasing coverage Resumption of confidence Adverse events III Loss of confidence
  • 19.  
  • 20.  
  • 21.  
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Major principles of the Convention The best interests of the child In any decision or action which may affect them, children and young people have the right to have their best interest given primary consideration (article 3.1) Ask yourself: When you write a story, is the angle in the best interest of children?
  • 28. Major principles of the Convention Respect and support for parents and carers Although the main responsibility for bringing up children lies with parents and carers the government has a duty to provide support, advice and services to help them fulfil their roles (articles 5,18) Ask yourself: Does your story recognize the role of governments and parents in protecting the health of children?
  • 29. Major principles of the Convention Privacy and confidentiality Children have a right to privacy. Privacy related to the disclosure of information discussed with health professionals must be respected (article 16) Ask yourself: Is your story respecting a child’s right to privacy? Or, are your exploiting a child’s illness or disability to sell a newspaper?…
  • 30.
  • 31.
  • 32.
  • 33.  

Editor's Notes

  1. The CRC Committee in Geneva receives reports from the States, focusing not so much on the percentage of children vaccinated but more on those not vaccinated. Who are they? the extent to which human rights are realised may represent a better and more comprehensive index of well being than traditional health status indicators….. Desegregated immunisation coverage may be a good barometer of social and economic equity, a central tenet of human rights. The WB believes that coverage is an excellent indicator of government responsiveness both to child health and to equity. If a child has not received immunisation, it’s a first indicator that a government is not as committed to children and their health rights as it should be. The 1996 U.S. national vaccination survey: levels for routine vaccination were 4 to 11 percentage points lower for children living below the poverty level than for those above it. DHS in 28 countries showed coverage rates to be significantly lower in rural vs. urban children, in children with uneducated vs. educated mothers, in children of higher vs. lower birth order (higher birth order — fourth child or higher — is associated with low socio-economic status) and in children living in households with no radio (a reflection of low socio-economic status) vs. in households with a radio (and a higher socio-economic status).
  2. The CRC Committee in Geneva receives reports from the States, focusing not so much on the percentage of children vaccinated but more on those not vaccinated. Who are they? the extent to which human rights are realised may represent a better and more comprehensive index of well being than traditional health status indicators….. Desegregated immunisation coverage may be a good barometer of social and economic equity, a central tenet of human rights. The WB believes that coverage is an excellent indicator of government responsiveness both to child health and to equity. If a child has not received immunisation, it’s a first indicator that a government is not as committed to children and their health rights as it should be. The 1996 U.S. national vaccination survey: levels for routine vaccination were 4 to 11 percentage points lower for children living below the poverty level than for those above it. DHS in 28 countries showed coverage rates to be significantly lower in rural vs. urban children, in children with uneducated vs. educated mothers, in children of higher vs. lower birth order (higher birth order — fourth child or higher — is associated with low socio-economic status) and in children living in households with no radio (a reflection of low socio-economic status) vs. in households with a radio (and a higher socio-economic status).
  3. The CRC Committee in Geneva receives reports from the States, focusing not so much on the percentage of children vaccinated but more on those not vaccinated. Who are they? the extent to which human rights are realised may represent a better and more comprehensive index of well being than traditional health status indicators….. Desegregated immunisation coverage may be a good barometer of social and economic equity, a central tenet of human rights. The WB believes that coverage is an excellent indicator of government responsiveness both to child health and to equity. If a child has not received immunisation, it’s a first indicator that a government is not as committed to children and their health rights as it should be. The 1996 U.S. national vaccination survey: levels for routine vaccination were 4 to 11 percentage points lower for children living below the poverty level than for those above it. DHS in 28 countries showed coverage rates to be significantly lower in rural vs. urban children, in children with uneducated vs. educated mothers, in children of higher vs. lower birth order (higher birth order — fourth child or higher — is associated with low socio-economic status) and in children living in households with no radio (a reflection of low socio-economic status) vs. in households with a radio (and a higher socio-economic status).