2. 




3. 



4. 




5. TECHNOLOGY TRANSFER)


6. 




7. 




8.  Creative Economy
 creative industry
 G

 SWOT Analysis / TOWS Metrix
 Dubai Crisis
 Global Warming


9. CREATIVE ECONOMY
creative economy
creative
economy

10. CREATIVE INDUSTRY
creative industry

11. G
 3G Third Generation
PDA Walkman,
 G

12. 


13. SWOT ANALYSIS / TOWS METRIX
 SWOT = Strengths, Weaknesses, Opportunities and
Threats
 S&W internal factors)
 O&T external factors)
 SWOT TOWS Matrix TOWS
Strategy Tactics
 -The WT Strategy (mini-mini):
 -The WO Strategy (Mini-Maxi):
 -The ST Strategy (Maxi-Mini):
 -The SO Strategy (Maxi-Maxi):

14. 





15. TECHNO-ECONOMICS
 Nano
Technology
 Microchip and
Electronic Technology
 Electronic
 /
GIS


16. 







17.  2543-2563







19. 
2550)







21. Basic Research
Applied Research
Development
Engineering
Technology Transfer
Manufacturing
Product

25.  Firm R&D
 New Knowledge
 Better Products ; Lower Costs
 Product Market
 Customer Benefits
 Spillover
 Private and Social Return to R&D

28. 








29. 





30. 



31. GUEST LECTURER
 Prachyanun Nilsook
 Ph.D. (Educational Communications and
Technology)
 King Mongkut’s University of Technology North
Bangkok (KMUTNB)
 081-7037515
 prachyanunn@kmutnb.ac.th
 http://www.prachyanun.com