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Region XI - Davao, Philippines Philippines

NGO / Public Service

PROPHET OF DIGITAL TRANSFORMATION. PROPONENT OF EMPIRICAL STORYTELLING, MARKETING TECHNOLOGY AND DATA SCIENCE APPLICATION FOR THE SHARING ECONOMY. EYES SET ON INDUSTRY 4.0 Fresh from the seismic shifts shaking the traditional organizations & brands such as MARLBORO & COCA-COLA, Lawrence's monicker, 'Practical Magician,' still relevant for his body of work in Digital Marketing and Customer Relationship Marketing. As one of the founders of think tank TeamPlanu Inc. in 2010, he is learning to march at a steadier, slower pace to let the world catch up and come to terms with the New Normal. A Digital Marketing practitioner coming from a advertising agency background, Lawrence aims to become...