Pradnya Dighe

San Francisco Bay Area United States

Graphic Designer

Design

Communication is fundamental to the very existence of a modern, progressive society and plays a very important role in all walks of life. The process of communication is fascinating requiring a considerable creative ability coupled with an analytical mind, the ability to scrutinize and highlight the core issues and then use the appropriate media tools to appeal to the different cross sections of society. It is this strength of the communication process that appealed to me the most and therefore, I chose the career of a Graphic designer. Design is a multifaceted process. A designer has to design campaigns for products ranging from ordinary soaps to issues vitally important to a nation. ...