1. PRA F UL L A CHA ND RA BHA TNA G A R
Mob: +91 98400 62033; Email:prafulla_bhatnagar@yahoo.com
Areas of Expertise
 Sales & Marketing
 Strategic Planning
 Business Development
 Freight Forwarding
 Profit Centre Management
 Campaign Planning &
Execution
 Client Relationship
Management
 Human Resource Management
 Training & Development
 Corporate Communication
 Brand Launch and Positioning
 People Management
Personality Traits
 Strategic Thinker:
Proven ability of developing
insightful strategies,
capitalizing on capabilities and
converting potential into
opportunities.
 Change Agent:
Utilizing result-driven
approach and growth-centered
mind-set to drive positive
change in the organizational
culture; believes in leading by
example.
 Persuasive Communicator:
Effective articulation ability;
can achieve clarity and
persuasively secures buy-in
and commitment.
Education
 Bachelor of Arts, Madras
Christian College(1985)
FREIGHT FORWARDING & LOGISTICSPROFESSIONALWITH A CAREER SPANNING OVER 27 YEARS
Profile Highlights:
 Dynamic professional with proven and verifiable experience in Sales &
Marketing, Business Development, Freight Forwarding, Profit Centre
Management, Strategic Planning, and People Management.
 Background encompasses exceptional work ethic and commitment to
organizational objectives and Best Trade Practice.
 Accountability for direction & strategic management, development of new
services & operations, revenue performance and enhancement strategies.
 Expert presentation, negotiation and communication skills with keen abilities in
planning, goal setting, strategy implementation and follow-up.
 An effective communicator with astute leadership skills with ability to motivate
and manage teams to meet desired results.
 Effectively identify opportunities, develop focus and provide tactical business
solutions.
FUNCTIONAL SKILLS
Sales & Marketing
 Developing & managing resources for sales & marketing and handling sales
operations for achieving projected growth.
 Managing sales and marketing operations for promoting products/services and
accountable for achieving business goals and increased sales growth.
 Working closely with management and business line heads to define marketing
needs to achieve agreed business objectives.
 Refining marketing strategies to escalate business volume through reviewing
and interpreting the competition after analysis of market information.
Business Development
 Identifying newer opportunities, formulating business strategies, strategic
utilization and deployment of available resources to achieve organizational
business objectives.
 Market penetration and brand building through conceptualizing and
implementing sales promotional strategies.
 Developing prospective clients across sectors and geographical Trade Lanes for
deeper market penetration.
 Executing effective plans designed to assure achievement of agreed-to volume,
market share and profit objectives.
Profit Centre Management
 Overseeing the entire business enterprise operations and strategizing revenue
maximization for the company.
 Making and revising price related recommendations considering market
sensitivities and fluctuations.
 Analyzing information, market conditions in order to formulate business policies
related to different departments.
 Establish senior managerial policies and overseeing their proper management.
 Adhering to quality standards, ensuring fraud resolution and conflict as well as
change management.
Team Management & Strategic Planning
 Ensuring efficiency in operations and those individual & group targets are met,
by managing & monitoring the performance of team members.
 Identifying and implementing strategies for building team effectiveness by
promoting a spirit of cooperation between team members.
 Identifying newer opportunities, formulating business strategies, strategic
utilization and deployment of available resources to achieve organizational
business objectives.

2. CAREER ACCOUNTABILITIES
JNV FREIGHT & LOGISTICS PRIVATE LIMITED
VICE PRESIDENT (Non Investing Partner)
October 2014 to date
Set up a new Freight Forwarding organization for a group of NRI investors who are based at Dubai. Did the entire set up
exercise from ground level covering all compliance and mandatory regulatory requirements, inclusive of office space lease
finalization, recruitment and registration at AAI and Customs as Consol operator at Chennai Air Cargo Complex and Chennai
Sea Port.Negotiated with Overseas Agencies for initial setup of network.
SUNLOG SERVICES PRIVATE LIMITED
(A Division of SINDHU CARGO SERVICES PRIVATE LIMITED)
CEO (June 2013 to Sept 2013)
Key Result Areas:Organization Launch~Strategic Planning~ P & L Management –Overseas Agency Network Development ~
Client and Vendor Relations ~ Pan India Branch Expansion &People Management
Took a planned break for family reasons prior to taking up this assignment.
With the Japanese partner – M/s SG Holdings pulling out due to investor level issues, decided to leave the organization
although was offered to continue at management level with the Indian parent organization based at Bangalore.
-NIPPON EXPRESS INDIA PVT LTD., - Formerly JAYEM IMPEX PVT LTD.
Career Progression:
Joint General Manager (Jan 2012 – Nov 2012)
Deputy General Manager (Jul 2007 – Jan 2012)
Divisional Manager (Feb 2006 – Jul 2007)
Key Result Areas:Sales & Marketing~ Business Management –New Business Development~ Reporting ~ Client Relations
~Strategic Planning ~ People Management
Responsibilities :
 Responsible for managing TN & Kerala business operations as profit center head and handling a team of with
strength of +300 staff.
 Managed special assignment of handling all Japanese Customers personally.
 Product range includes Freight Forwarding, Customs Clearance, Warehousing, Distribution, Transportation and
Removals with an average billing of Rs 100 Lacs p.m.
 Instrumental in setting up SOP for prestigious project customers like Hansen Transmissions for their plant at SEZ
Coimbatore.
 Dealing direct with Customs Officials to ensure seamless operation.
 Directly involved in procuring part of the prestigious Renault Nissan business.
 Functioning as the main window contact for all Nissan Motors operations at Chennai involving Freight Forwarding
operations.
 Directly handled all business activities of Hindustan Motors, Komatsu India, NSK India, Sharp Business Systems,
Mitsubishi Craftsman, Premier Mills and B Braun Medicals.
 Global Accounts of Zimmer India and Ford Motors are directly handled by me as window for India.
 Have had the distinction of maintaining a healthy staff retention and debtor control consistently, both of which
have been amongst the best in the organization’s pan-India operation.
 Developing and implementing global marketing plans and product launch strategies to achieve corporate
objectives for products and services. Analyzing marketing programs and adjusting strategy and tactics to increase
effectiveness.
 Responsible for leading brand strategy and development, creative direction, positioning, messaging, pricing and
all facets of the marketing mix to support both new and existing products.
 Managing development of marketing materials to increase sales effectiveness. Deliverables to include collateral,
advertising/PR, promotions, multimedia, direct and indirect marketing, online marketing, trade shows and
personal selling tools.
 Providing sales force with leadership, training and effective marketing support, including tools, key message
points, selling strategies, product performance characteristics and features/benefits.
 Analyzing market trends and assessing demand for current and new innovations for future product development.

3. PREVIOUS EMPLOYMENTS
 Hindustan Cargo Ltd., as Branch Manager, TN & Kerala(Aug 2003 – Jan 2006)
 M/s Robinsons Air Services as Regional Manager – South(Oct 2002 – Jul 2003)
 Oceanair Express Forwarders, as Manager – Sales (Dec 1999 – Oct 2002)
 Patel on-Board Couriers Pvt Ltd., as Regional Manager-South (TN & Kerala) (Jun 1996 – Aug 1999)
 Elbee Services Ltd., Kerala, as Regional Product Manager/ Regional Sales Manager (Mar 1992 – May 1996)
 Modi Xerox Ltd., as Sales Executive, later promoted to Territory Manager (Oct 1988 – Feb 1992)
TRAININGS/ SEMINARS / SPECIAL ASSIGNMENTS
 Regular participant and contributor to Management Development Programs for Senior Management Staff and have
been conducting in-house Sales Training and Soft Skill Training for staff at all levels as a regular additional
responsibility which is based out of interest. Communication Skills, Telephone Techniques, Inter Personal Skills,
Perception Analysis, Listening Skills among others resulted in a marked improvement post my programs which are
regular part of the company’s HR Calendar. Sales Training Skills include Sales Cycle, Sales Process, Negotiation Skills,
Closing Techniques, Objection handling and tailor designed role plays backed by video aids of renowned trainers like
Brian Tracy, Shiv Khera, Zig Zagler and others. Had been a regular guest faculty at NIS (National Institute of Sales)
earlier.
 Was deputed to Tokyo, Japan to represent Nippon Express, India in a global convention of Nippon Express Employees
drawn from all countries for a workshop on “Intercultural Blend in Working” The said convention was attended by 175
select staff from all Nippon Express locations globally.
 Represented Nippon Express India in the Global Sales Meet at Bangkok to identify Worldwide Trade Accounts and
strategies for Key Account Handling and Reporting.
 Was deputed to Colombo, Sri Lanka to set up Overseas non-exclusive Agency while at M/s Hindustan Cargo to handle
inbound and outbound cargo with a 50% profit sharing ratio. Did this exercise of Agency Agreement with a few more
East and South East Asian based Countries
 Was invited by Ford Motors, Rawsonville Plant, USA being their lone window at India and SE Asia Region liaison to
understand their Assembly Line Logistics to which Nippon Express was moving cargo ex-Indian vendors. Was also
invited by M/s B Braun, Germany and M/s Hansen Transmissions Belgium for similar assignment as above. Had to
forego both the above opportunities as I had decided to move out of the organization by them. Nevertheless had an
excellent working relationship with the aforementioned customers which is high potential for high profit and volume
business for the organization even to date.
 Part of the Nippon Express Quality Assurance Team that conducted audits on all locations with the objective of
ensuring Customer Satisfaction from the pre-shipment to post-shipment stage including closing of debtor balances.
This team comprises of 6 personnel headed by the Managing Director, 2 Vice Presidents, HR Head and 2 GM’s.
 Was part of the of the core team that designed the pan-India Inbound Logistics project awarded to Nippon Express
India by M/s Daimler India Commercial Vehicles in 2011 including Milk Run and Cross Dock operations.
PERSONAL INFORMATION
 Date of Birth: 05 July 1963
 Father : Retired as Wing Commander from the Indian Air Force after 35 years of active service. Now settled at Nagpur.
 Mother : Homemaker
 Brother : Zonal Manager ,M/s Meril Diagnostics, based at Mumbai.
 Wife : After working for 18 years in Corporate environment at the Regional Level , now working for a Korean NGO.
 Sons : Elder Son, Graduate & Employed with M/s Cognizant Technologies at Chennai.Younger is pursuing Degree in
Hotel Management through Institute of Hotel and Hospitality Management from M/s SRM Engineering Campus.
 Languages Known: English, Hindi, Tamil & Marathi.
 Hobbies include Cooking, blog contribution on various portals covering sports, domestic and international current
affairs, entertainment and parenting. Love car driving and exploring new places.
 Address for Communication :
Trishul’s Srishakti Homes,
Plot No.2, Flat T-1, Third Floor,
NGO Colony, 4th Street
(Near Kendriya Vidyalaya DGQA)
Nanganallur, Chennai 600 114