This presentation provides introductory level information on motivation behind video games and how gamification can drive business outcomes. This also talks about the new trends in the fields like bigdata, virtual reality and how they can be connected to gamificaiton

1. Enterprise 3.0 Driving employee loyalty with gamification
Prageeth Sandakalum
Consultant – Engineering & Business Development, Virtusa.

2. About Me
lk.linkedin.com/in/prageeths twitter.com/prageeths
http://www.virtusa.com/blog/author/psandakalum/
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3. Video Games – The Millennial Era
Today's student will spend 10,000
hours playing computer and video
games by the age of 21 Same
amount of time he spent in formal
education
- Jane McGonigal
• Formal instruction in school grades 3
through 12, 997 hours per year (USA)
– National Center for Education Statistics
10,000 hours => Mastery
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4. Why games are so interesting
DOPAMINE !!!
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5. Gamification is defined in many ways
DEFINITION:
Gamification is the use of game design techniques, game
thinking and game mechanics to enhance non-game
contexts
IN OTHER TERMS:
The concept that you can apply the basic elements that
make games fun and engaging to things that typically aren't
considered fun
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6. Case Studies  Examples of Gamification
• Loyalty Programs
• Airline Miles
• Credit Cards
• Foursquare
• Nike+
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7. Elements of Gamification
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8. 1:3 Strategy of Gamification
25% Sexy 75% Strategic
points, leader boards, badges,
challenges, scoring, levels, etc…
What’s the journey of the player,
narrative, Onboarding strategy,
keep them interested, etc
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9. Game mechanics  Game dynamics
Source: Gamification 101 - Bunchball
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11. Different people are differently motivated in games.
Players
Environment
Acting
Interacting
Source: Richard Bartle Payer Types
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12. Different people are differently motivated in games.
Source: Designing the player journey – Amy Jo Kim
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13. Challenge should match the skill level
Source: Psychology of optimal experience
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14. Gamification is becoming an opportunity creator
Gamification Market by (Enterprise, Application, Consumer, Deployment)
Worth $5.5 Billion by 2018 – New Report by Marketsandmarkets
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15. Gamification is done ! What’s the next big thing ?
SOC IO G AMI F I C AT ION
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16. Gamification is done ! What’s the next big thing ?
B I G DATA
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17. Gamification is done ! What’s the next big thing ?
S E R IOU S G AME S
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18. Gamification is done ! What’s the next big thing ?
V I R T UA L R E A L I T Y
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