A compilation of online resources on PR to give a glimpse of Public Relations.

1. Content Collated & Presented by: Pramit J. Nathan [http://www.pramitjnathan.com] Founder (Idea to Impact) [http://www.ideatoimpact.com] A compilation of online resources for an at-a-glance understanding of PR Public Relations

2. References geocities.com/WallStreet/8925/ Miyamoto's PR Resource www3.niu.edu/newsplace News Place www.prinfluences.com PR Influences www.aboutpublicrelations.net All about Public Relations - Steven Van Hook www.entrepreneur.com Entrepreneur www.learnpr.com The PR Academy www.kcwriter.com KC Writer www.wwmr.org Worldwide Media Relations www.about.com About www.market-for-profits.com Market for Profits www.prdisasters.com PR Disasters Marketing Communications Smith & Taylor Kogan Page Marketing Management Philip Kotler Prentice Hall Public Relations for David Wragg Kogan Page Sales and Mktg. Mgmt.

4. Public - Definition A PUBLIC is any group that has an actual or potential interest in or impact on a company’s ability to achieve its objectives

7. Public Relations – Simple Definition Development and maintenance of good relationships with different publics

8. Definition – UK Institute of PR The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics

9. Definition – World Assembly of PR Assocn.s PR Practice is the art and science of 1. analyzing trends, 2. predicting their consequences, 3. counseling organization leaders and 4. implementing planned programs of action serving both organization’s & public’s interest

14. PR vs. Advertising Advertising Public Relations           Paid Space Content Control Longer Shelf Life Less Credibility Scope for Creativity Agency/Media Sales Target Audiences Limited Contact Direct Sales Pitch Dependent on PR Free Publicity No Control Only One Exposure More Credibility Nose for News (buzz) Media Properties Target Editors/Reporters Unlimited Contact Third Party Opinion Self Willed

16. PR Mix – Developing Credibility Product Quality Assurance Third-party Endorsement Customer Relations Customer Service Information Services Grievance Handling Corporate Image Corporate Communications Design Management Corporate Advertising Sponsorship Logo, Letterhead, Annual Reports, Signage, Literature, Buildings etc. Ethics & Social Resp. Employee Relations Community Relations Crisis Management Internal Communication Disaster Management Community Involvement Open Days Issue Management Education, Safety, Employment, Health, Environment etc.

17. PR Mix – Raising Visibility Publicity Public Speaking Media Relations Events Press Conferences Interviews, Photo-calls Press Releases Corporate Communications News Event Management Lectures, Conferences Speeches, Presentations Miscellaneous Advertising and Sales Promotion, Direct Mail Exhibitions Event Management Sponsorship Event Management

19. Media Myth # 1 Only we need the media The media needs us as much

20. Media Myth # 2 Only large organizations and reputed people get coverage Good news and interesting stories get coverage: only media focus required

21. Media Myth # 3 Only significant news is a good story Stories don’t always transpire, they can be created too

22. Media Myth # 4 Its very difficult to get across to editors / journalists With the right story in hand they might actually be waiting for you

23. Media Myth # 5 One needs to entertain reporters to get covered Gifts might work, but they don’t have time otherwise for socializing

24. Media Myth # 6 Being in news means free publicity Mostly yes, but you can even pay for being visible and for self glory

25. Other Media Myths One can leverage media relationships to generate coverage One can negotiate editorial coverage on back of advertising Journalists spend hours hunting down stories and following up leads A journalist needs to know everything about a story

26. Other Media Myths (contd.) A journalist is obliged to write about an event if they accept the invitation Journalists don’t make changes to the media releases Journalists need a follow-up call after submitting a release An editor is the one who decides what stories will appear

32. Do you really need a reason ?

35. PR and Story Telling Know your story, know your audience, and tell your story better than anyone else. And don't forget to smile.

36. Pointers to a Powerful Release Most importantly, send the release to the right person. Avoid getting discarded as spam. And mention the contact person with contact details for more information.

37. Sample Release

38. Media Relations determine the strike rate of the press releases. Strike Rate

95. Other Reasons

102. Crisis Management – Key Audiences Employees management, full-time, part-time and prospective employees, families union members, and retirees Community neighborhood coalitions, community organizations, plant locations, chambers of commerce Customer - Geographical local, regional, national and international Customer - Functional distributors, dealers, wholesalers, retailers, and consumers Customer - Business suppliers, partners, competitors, professional societies, subcontractors, joint ventures, and trade associations Media general, local, national and international, foreign trade, specialized

103. Crisis Management – Key Audiences Financial analysts, FII s, shareholders, bankers - commercial /investment, brokers, portfolio managers, investors Government - Geographical local, state, regional, national and international Government - Functional Legislative, regulatory, executive, and judicial Academia trustees, directors, advisors, students, prospects, administration, faculty and staff, alumni Special Interests environmental, safety, handicapped/disabled, minority, think-tanks, consumer, health, senior citizens, and religious