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about twitter (basic, history and marketing)
About Me
                               online social networking
                              and microblogging service


                              sharing short messages (less
                               than 140 characters) called
                                        “Tweets”



                            can include links to other
                             content in their tweets

connects people to latest
    ideas and news
About Me
                                         Born on March 2006



                                      Started as idea of using an
                                      SMS service to communicate
                                          with a small group



                                       Original named as “twttr”,
                                      later changed into “Twitter”



                           First tweet “just setting
Full version in July 15,         up my twttr”
         2006
My Growth
1. Started for            2. 100
  the first time           private
     with first           accounts
     tweet as
  ““just setting
  up my twttr”




                   2006
                           3. Twttr.com
                               launched
                                 to the
 4. Twttr.com                    public
    rebranded
        as
    Twitter.co
        m
1. Twitter as a separate
                          company




                     2007
                                           2. Received
                                            festival’s Web
3. RSS feeds                                 Award during
      and                                      South by
   permalinks                                 Southwest
    created                                (SXSS) festival
6. 100 million                    1. Receives $15
      tweets per                         billion in
        quarter                          Series B
                                          funding



                                              2. Started
                                               blacklisting
5. Twitter                                     Spammers
  acquires
  Summize
                             2008

                                              3. Launched
              4. Survived                      status blog to
                iPhone 3G                      communicate
                Stevenote,                        about the
             Partners with                    issues with the
               Simmuze to                         services
               cover Apple
4.2 billion Tweets
      per quarter            1.Receives $3M
                                 in Series C
                                   funding




                      2009
                                2. Acquires
3.Receives $100M in
                                   Mixer lab
   Series D funding
5. Launched                        1. Receives $5.17
    redesigned site                         in Series E
     with new logo                            funding




                                              2. In Feb. 50
4. In June. 65
      million
                      2010                     million Tweets
                                                   per day
    Tweets per
       day



                       3. 70,000+
                         registered
                        applications
1. About 140million
                       Tweets daily




                    2011
                                        2. Over hauled
                                        website featuring
3. Tested new                            the “Fly” design
 home page and
 phased out the
       old
4. Modified logo
  removing text to            1. Twitter and
     show case                 Yandex agreed
redesigned bird as              to partnership
    sole symbol                  (announced)




                       2012
3. 140 million users           2. Celebrated
    and 340 million                its sixth
    Tweets per day                 birthday
In Nepal
                           Ranks #11 in most
                            visited website

                                   over 12K Twitter users
                                    but active users are
                                        much less.

                           Nepalese brands use
                               twitter less




                          Ncell has only 502
  Nepal Telecom has       Twitter followers
2,242 Twitter followers
Grow with Me
  (Marketing brands)
Why ME?
               Most used social
                    media
                      building a strong base of
                    engaged Twitter followers who
                               share


                       Large number of users


               57% of all companies use
                 twitter for marketing


  More than 50% users
follow brands or products
How to do it?
     Promoted Accounts

  •featured in search results

•help discover new business and
     people of same interest

  •can be geo-targeted at the
        country level
How to do it?
      Promoted Trends

    •drive conversations and
  interest around your brand

•gets massive exposure and is
 ideally placed to kickstart or
    amplify a conversation

•give users something new and
exciting to discover, participate
         in, and share.
How to do it?
      Promoted Tweets

•Use Promoted Tweets to amplify
  your message with targeting
           options

       •Promoted Tweets in
              search
       •Promoted Tweets in
             timeline
     •Targeting across mobile
           and desktop
      •Geographic targeting
How to do it?
         Profile pages

•Customize your brand’s Twitter
  profile (profile background,
      pinned tweets etc.)

•Deliver results with your profile
page

     •Communicate with more
                user
      •Offer exclusive content
        •Refresh your page
             frequently
References
                                         http://en.wikipedia.org/wiki/Twitter


                                          business.twitter.com


                                  http://www.parakhi.com/blogs/2012/07/01/n
                                  epal-is-active-twitter



                               http://www.mediabistro.com/alltwitter/twitter-
                               stats-2012_b30967



Note: All the pictures and logos are properties of their respective owners
and have been used here only for educational purpose without any
intention to infringe their copyrights.
Tweet and Shine

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about twitter (basic, history and marketing)

  • 2. About Me online social networking and microblogging service sharing short messages (less than 140 characters) called “Tweets” can include links to other content in their tweets connects people to latest ideas and news
  • 3. About Me Born on March 2006 Started as idea of using an SMS service to communicate with a small group Original named as “twttr”, later changed into “Twitter” First tweet “just setting Full version in July 15, up my twttr” 2006
  • 5. 1. Started for 2. 100 the first time private with first accounts tweet as ““just setting up my twttr” 2006 3. Twttr.com launched to the 4. Twttr.com public rebranded as Twitter.co m
  • 6. 1. Twitter as a separate company 2007 2. Received festival’s Web 3. RSS feeds Award during and South by permalinks Southwest created (SXSS) festival
  • 7. 6. 100 million 1. Receives $15 tweets per billion in quarter Series B funding 2. Started blacklisting 5. Twitter Spammers acquires Summize 2008 3. Launched 4. Survived status blog to iPhone 3G communicate Stevenote, about the Partners with issues with the Simmuze to services cover Apple
  • 8. 4.2 billion Tweets per quarter 1.Receives $3M in Series C funding 2009 2. Acquires 3.Receives $100M in Mixer lab Series D funding
  • 9. 5. Launched 1. Receives $5.17 redesigned site in Series E with new logo funding 2. In Feb. 50 4. In June. 65 million 2010 million Tweets per day Tweets per day 3. 70,000+ registered applications
  • 10. 1. About 140million Tweets daily 2011 2. Over hauled website featuring 3. Tested new the “Fly” design home page and phased out the old
  • 11. 4. Modified logo removing text to 1. Twitter and show case Yandex agreed redesigned bird as to partnership sole symbol (announced) 2012 3. 140 million users 2. Celebrated and 340 million its sixth Tweets per day birthday
  • 12. In Nepal Ranks #11 in most visited website over 12K Twitter users but active users are much less. Nepalese brands use twitter less Ncell has only 502 Nepal Telecom has Twitter followers 2,242 Twitter followers
  • 13. Grow with Me (Marketing brands)
  • 14. Why ME? Most used social media building a strong base of engaged Twitter followers who share Large number of users 57% of all companies use twitter for marketing More than 50% users follow brands or products
  • 15. How to do it? Promoted Accounts •featured in search results •help discover new business and people of same interest •can be geo-targeted at the country level
  • 16. How to do it? Promoted Trends •drive conversations and interest around your brand •gets massive exposure and is ideally placed to kickstart or amplify a conversation •give users something new and exciting to discover, participate in, and share.
  • 17. How to do it? Promoted Tweets •Use Promoted Tweets to amplify your message with targeting options •Promoted Tweets in search •Promoted Tweets in timeline •Targeting across mobile and desktop •Geographic targeting
  • 18. How to do it? Profile pages •Customize your brand’s Twitter profile (profile background, pinned tweets etc.) •Deliver results with your profile page •Communicate with more user •Offer exclusive content •Refresh your page frequently
  • 19. References http://en.wikipedia.org/wiki/Twitter business.twitter.com http://www.parakhi.com/blogs/2012/07/01/n epal-is-active-twitter http://www.mediabistro.com/alltwitter/twitter- stats-2012_b30967 Note: All the pictures and logos are properties of their respective owners and have been used here only for educational purpose without any intention to infringe their copyrights.

Notas del editor

  1. http://en.wikipedia.org/wiki/Twitter
  2. http://www.mediabistro.com/alltwitter/twitter-stats-2012_b30967
  3. http://www.parakhi.com/blogs/2012/07/01/nepal-is-active-twitter
  4. business.twitter.com