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8trends For 08
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Edition 1 Christian Lindholm Even Fjord 09 Mobile Trends

Edition 1 Christian Lindholm Even better video playback from new mobile chips in 2009 and less inexpensive memory cards will make it easy to stream, sync, and download video content. The BBC’s iPlayer is spearheading the new TV which provides for time-shifting and place-shifting. Apple’s focus on video in the iPhone and iPod as well as the iTunes Store is a great “side loading” experience. Going from a controller-based linear broadcasting model to an on-demand social consumer-pulled model is a revolution that will efficiently cater to the social trend of boredom. 2009 will be the year the mobile couch potato is born. We will see consumers staring at their mobiles with headphones on as they tune in to mobile TV and tune out of reality. TV finally goes mobile 2.4” QVGA screens are becoming standard. Memory cost is rapidly falling. New phones play high-quality video and offer fast downloads and streaming. This is an attractive platform for the content industry and a boredom killer for commuters. We expect the most progressive broadcasters will start to create new forms of content which is centred around content brands, but where the content is available in smaller time chunks. Sport, news and weather will be among the first to evolve. Handset vendors and operators will want to promote these services. New business models will be created. iTunes is an early success with both renting and purchasing options. The mobile + fixed line operators offering TV over broadband will invest in mobile and strike broader content licensing deals to drive revenue and to differentiate from smaller competitors. As with YouTube before it, in 2009 we will see TV becoming more community driven and users helping to surface great content by promoting and driving traffic to it.

Edition 1 Christian Lindholm Even better video playback from new mobile chips in 2009 and less inexpensive memory cards will make it easy to stream, sync, and download video content. The BBC’s iPlayer is spearheading the new TV which provides for time-shifting and place-shifting. Apple’s focus on video in the iPhone and iPod as well as the iTunes Store is a great “side loading” experience. Going from a controller-based linear broadcasting model to an on-demand social consumer-pulled model is a revolution that will efficiently cater to the social trend of boredom. 2009 will be the year the mobile couch potato is born. We will see consumers staring at their mobiles with headphones on as they tune in to mobile TV and tune out of reality. TV finally goes mobile 2.4” QVGA screens are becoming standard. Memory cost is rapidly falling. New phones play high-quality video and offer fast downloads and streaming. This is an attractive platform for the content industry and a boredom killer for commuters. We expect the most progressive broadcasters will start to create new forms of content which is centred around content brands, but where the content is available in smaller time chunks. Sport, news and weather will be among the first to evolve. Handset vendors and operators will want to promote these services. New business models will be created. iTunes is an early success with both renting and purchasing options. The mobile + fixed line operators offering TV over broadband will invest in mobile and strike broader content licensing deals to drive revenue and to differentiate from smaller competitors. As with YouTube before it, in 2009 we will see TV becoming more community driven and users helping to surface great content by promoting and driving traffic to it.

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