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8trends For 08
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Edition 1 Christian Lindholm The Fjord 09 Mobile Trends

Edition 1 Christian Lindholm The Android platform is gaining momentum. There are a growing number of projects rushing to build phones on top of the platform. It is the choice of small players like HTC shaping more of their destiny, Chinese manufacturers competing on a more level playing field with Nokia and mobile operators wanting an environment they can customise at will. It is expected that both Samsung and LG would follow their past strategy of endorsing all operating systems. Their processes are well suited to many independent and parallel projects and they will make beautiful and exciting Android hardware. Android is one of Motorola’s last lifeboats, but long term it becomes increasingly harder to see what makes Motorola unique in the market. The Android invasion As R&D budgets are tightened, managers look to fast solutions. This could help Android mature faster, when managers worry about surviving next year, rather than worry about being strong in five years. Operators will certainly endorse Android as they see it as an open platform which they can customise. However, as the iPhone has proven, a mobile platform really shines when developers innovate on top of it. The challenge with customisation is that it can be easy to “break” developers’ existing applications. Operators and manufacturers will have to walk a fine line between differentiation and developer disruption. The developers, development tools, linkage to Google “cloud” services, indexing of generated data and continuous improvements to the platform remain crucial control points for Google. Android is still a primitive, unpolished user experience and lacks meaningful differentiation. Search as a user experience paradigm has not been leveraged. The current platform lacks all sex appeal. Aggressive innovation is needed.

Edition 1 Christian Lindholm The Android platform is gaining momentum. There are a growing number of projects rushing to build phones on top of the platform. It is the choice of small players like HTC shaping more of their destiny, Chinese manufacturers competing on a more level playing field with Nokia and mobile operators wanting an environment they can customise at will. It is expected that both Samsung and LG would follow their past strategy of endorsing all operating systems. Their processes are well suited to many independent and parallel projects and they will make beautiful and exciting Android hardware. Android is one of Motorola’s last lifeboats, but long term it becomes increasingly harder to see what makes Motorola unique in the market. The Android invasion As R&D budgets are tightened, managers look to fast solutions. This could help Android mature faster, when managers worry about surviving next year, rather than worry about being strong in five years. Operators will certainly endorse Android as they see it as an open platform which they can customise. However, as the iPhone has proven, a mobile platform really shines when developers innovate on top of it. The challenge with customisation is that it can be easy to “break” developers’ existing applications. Operators and manufacturers will have to walk a fine line between differentiation and developer disruption. The developers, development tools, linkage to Google “cloud” services, indexing of generated data and continuous improvements to the platform remain crucial control points for Google. Android is still a primitive, unpolished user experience and lacks meaningful differentiation. Search as a user experience paradigm has not been leveraged. The current platform lacks all sex appeal. Aggressive innovation is needed.

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