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Edition 1 Christian Lindholm We Fjord 09 Mobile Trends

Edition 1 Christian Lindholm We think both Samsung and LG need to step up in their marketing efforts as these markets are not controlled by operators. Nokia is pushing ahead with much more advanced marketing that engages people and their communities. Mobility is widely perceived as a universal good and currently Nokia is seen in many markets as the branded messenger spreading the word. The Chinese play by their own rules in IPR and elsewhere making it harder for LG and Samsung who have to make a choice whose game to play. Nokia has been able to live a double life due to their powerful IPR portfolio. We think there is a massive opportunity for innovation in the low end and selling cheap voice alone is not a sustainable strategy. War for the world As the mobile industry brings voice and SMS to the entire human population, the battle for control heats up and the dynamics change. Making cheap and cheerful mobiles has little to do with making high-end feature monsters. We believe that the current economic climate will accelerate this polarisation. A major opportunity will emerge by combining focused internet experiences with low-end terminals. For example, Opera enjoys considerable success in the emerging markets and we expect Facebook and other applications and service providers to follow. By building great mobile applications one could radically change the perception of the internet. Also, more powerful and much cheaper chips tied with the emergence of viable open source software platforms such as Android will allow cutting edge software innovation from the US and Europe to help accelerate the Chinese and other Asian manufacturers.

Edition 1 Christian Lindholm We think both Samsung and LG need to step up in their marketing efforts as these markets are not controlled by operators. Nokia is pushing ahead with much more advanced marketing that engages people and their communities. Mobility is widely perceived as a universal good and currently Nokia is seen in many markets as the branded messenger spreading the word. The Chinese play by their own rules in IPR and elsewhere making it harder for LG and Samsung who have to make a choice whose game to play. Nokia has been able to live a double life due to their powerful IPR portfolio. We think there is a massive opportunity for innovation in the low end and selling cheap voice alone is not a sustainable strategy. War for the world As the mobile industry brings voice and SMS to the entire human population, the battle for control heats up and the dynamics change. Making cheap and cheerful mobiles has little to do with making high-end feature monsters. We believe that the current economic climate will accelerate this polarisation. A major opportunity will emerge by combining focused internet experiences with low-end terminals. For example, Opera enjoys considerable success in the emerging markets and we expect Facebook and other applications and service providers to follow. By building great mobile applications one could radically change the perception of the internet. Also, more powerful and much cheaper chips tied with the emergence of viable open source software platforms such as Android will allow cutting edge software innovation from the US and Europe to help accelerate the Chinese and other Asian manufacturers.

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