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8trends For 08
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Edition 1 Christian Lindholm Location Fjord 09 Mobile Trends

Edition 1 Christian Lindholm Location becomes the new service bedrock Nokia is aggressively investing in location and their strategy of coordinating people’s lives using maps is compelling. Google is the main challenger with ubiquity on the web and working hard in mobile. Location awareness in mass market phones will lay the foundation. The massive scale of investment is creating insurmountable entry barriers for smaller players. Maps are the service Trojan Horses for both Google and Nokia.

Edition 1 Christian Lindholm Location becomes the new service bedrock Nokia is aggressively investing in location and their strategy of coordinating people’s lives using maps is compelling. Google is the main challenger with ubiquity on the web and working hard in mobile. Location awareness in mass market phones will lay the foundation. The massive scale of investment is creating insurmountable entry barriers for smaller players. Maps are the service Trojan Horses for both Google and Nokia.

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