India's love for value and price sensitivity, Passenger Car Context
1. India's love
PRATEEK SHAW In Passenger Car Context
2. Multinational carmakers like Nissan, Volkswagen and Daimler are
either cranking out India-specific brands or lining up their global
no-frills badges for this market.
Top officials from Volkswagen told global media that the German
major is looking into the possibility of developing a low cost, no-frills
car in China to be sold across all BRIC markets.
Nissan has already announced the resurrection of the Datsun
brand for markets like India and Indonesia and Russia
Sister company Renault debuted in India with a product from its
Dacia no-frills stable (Logan) and its current bestseller Duster is
another Dacia product.
Hyundai and Toyota have toyed with the idea of introducing the Kia
and Daihatsu brands in India while Daimler Commercial Vehicles has
created the Bharat Benz brand specifically for India.
3. Rakesh Batra, India automotive sector national leader, Ernst &
Young: "Multinational car companies don't want to dilute the mother
brand by offering products at significantly lower price points for the
Indian market which is very price sensitive."
To explain the intricacy's Nisan motor’s corporate VP, Africa, Middle
East and India said:
Datsun is a global brand, with local products. It is not necessary that
global cars can succeed in all markets. For some markets specific
local products may be required.
This is where the comonay believes Datsun brand will come to help
2,000 engineers are working on Chennai design centre getting the
India specific Datsun ready.