Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp
Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage?
I walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.
3. Smart Pitch | Kevin Dugan @prblog
Constant and increasingly fast-paced
CHANGE
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“If you dislike change,
you're going to dislike irrelevance even more.“
-- Eric Shinseki, Chief of Staff, United States Army
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Take Away: Share Your Content
s
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Take Away: Share Your Content
s
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Media’s not dying, it’s distributing
MEDIA EVOLUTION
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“35% of Americans rely
on the Internet for their
news instead of print
newspapers.”
-- Pew Internet and American Life
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Media covering media talking to, uh, media?
s
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2) Be a Person, Be Personal
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connect live
support
feedback
friend/ Facebook, LinkedIn,
follow/ Twitter, Flickr, YouTube
fan
reply/ rt
share/
comment/ link discuss
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3) Eschew Automation
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4) Tailor Your Pitches