Social media can be effectively used for Central Banking.
Customer service, Spreading information, Brand building, Generating sales
Listening to what users (in this case it could be banks) are saying.
Reputation management, Curbing rumors, Festive seasons, Core activity of banking (help in realigning)
5. Role of RBI
– Financial Supervision
– Regulator and supervisor of the financial system
– Regulator and Supervisor of the Payment and
Settlement Systems
– Banker and Debt Manager to Government
– Managing foreign exchange
– Issue of currency
– Banker's bank
– Regulator of the Banking System
– Detection of fake currency
– Developmental role
– Custodian to foreign exchange
5https://en.wikipedia.org/wiki/Reserve_Bank_of_India
6. Role of RBI
– Repo Rate
– Reverse Repo Rate (RRR)
– Statutory liquidity ratio (SLR)
– Bank Rate
– Liquidity Adjustment Facility (LAF)
– Cash Reserve Ratio (CRR)
– Open Market Operation (OMO)
– Marginal Standing Facility (MSF)
6https://en.wikipedia.org/wiki/Reserve_Bank_of_India
9. Using Social Media
– Customer service
– Spreading information
– Brand building
– Generating sales
– Listening to what users (in this case it could be
banks) are saying
– Reputation management
– Curbing rumors
– Festive seasons
– Core activity of banking (help in realigning)
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