1. Similar Music Magazines Research

5. Website The website is just for readers who want to find out more about the magazine. There is a ‘Contact Us’ section, where it allows the reader to contact the magazine via many different methods. Bright colours like yellow and pink used which attracts the audience as it stands out and connotes happiness. A ‘Free Gossip Email’ lure which is used to attract the audience and uses images to get them to ‘Sign Up Now’ http:// www.totpmag.com /

6. History Billboard was founded in Cincinnati on November 1, 1894, by William h. Donaldson and James Hennegan. Originally titled Billboard Advertising it was a trade paper for the bill posting industry, hence the magazine's name. Within a few years of its founding, it began to carry news of outdoor amusements, a major consumer of billboard space. Eventually Billboard became the paper of record for circuses, carnivals, amusement parks, fairs, vaudeville, minstrels, whale shows and other live entertainment. The magazine began coverage of motion pictures in 1909 and of radio in the 1920s. With the development of the jukebox industry during the 1930s, The Billboard began publishing music charts. Originally, there were only three genre-specific charts: Pop, Rhythm & Blues, and Country & Western . In the 1950s it introduced a section covering the television industry, including ratings charts for programs. It continued to carry news of fairs, carnivals, theme parks and other outdoor entertainments until 1961 when these departments were spun off into a new weekly magazine called Amusement Business. By this time the television coverage had also been moved to another publication. At the start of 1961, The Billboard was renamed Billboard Music Week. The publication was now devoted almost entirely to the music industry, with some coverage of coin-operated vending and entertainment machines on its jukebox pages. The title was changed to simply Billboard at the start of 1963. In 2005, the magazine and its web sites were repositioned to provide coverage of all forms of digital and mobile entertainment. Amusement Business prospered for a few decades, but was struggling by the beginning of the 21st Century. Shortly after then its frequency of publication was reduced to monthly, and it finally ceased publication following its May 2006 issue. Target Audience: Billboard is a chart magazine which features artists, albums and music from a wide range of genres. Therefore the audience has a a wide age range, however the niche audience for Billboard is -15-30 years old as they magazine advertises new, chart hits. Source- http://en.wikipedia.org/wiki/Billboard_(magazine )

9. Website Images of different genres of artists which represents the different genres of music Billboard is aimed at. Source: http://www.billboard.com They have hyperlinks at the top mention ‘Charts’, ‘News’. ‘Video’ and ‘Reviews’. This shows that ‘Billboard’ is a chart music magazine and has lots of information on the page to inform the readers on music artists. The website use lures like, ‘Connect with Billboard.com’ and ‘Join Billboard’ to attract the readers.