1. AS BIG AS YOU WANT
#printhustlers2019

2. Ryonet Founded as a
sole proprietorship;
changed to S-Corp
shortly after
4mm
Revenue passes
GROWTH
2005
8mm
$30M

4. 15 years, $217k to $48mm, compound
annual growth rate is 43.32%.

5. Building A Business - 10 Core Elements
1. Brand = Purpose, Mission, Values -> Culture
2. Products and Product Segments
3. Customers and Customer Segments
4. Marketing and Marketing Channels
5. Sales and Sales Channels
6. Delivery of Value
7. Business Process and Systems
8. Funding and Cash Flow
9. Partners and Investors
10.Team and Succession

8. Marketing Channel

9. Marketing System

10. Sales Channel
Cost of Sale Per Transaction
ValueAddedtoSale High
Low

11. Product Segments

12. ~400 automatic presses at
~250 customer locations.
1000s of manual presses.
Screen Equipment
Manual & Automatic
Increasing sales in stand-
alone and hybrid
configurations. Largest
EPSON dealer west of the
Mississippi
Digital Equipment
The new frontier
Within 1-day delivery of 70%
of US population from 7
warehouses distributed
across the nation
Supplies
Ink, chemicals, screens, etc.
Educating ~2000 new
screen printers every year at
physical class location. Many
more online.
Education
Monthly in 10 locations
The only industry player to offer a complete portfolio of
screen printing equipment, supplies, and now apparel
In a $6B US market of mostly
cheap blank garments, Allmade
stands out for value, quality and
impact.
Apparel
Premium Tri-Blend T-shirts
$0.021 $2.001 $0.081 $4.001
1)AverageRyonetrevenueperprintedgarment

13. Product Segments1 Opportunity Pipeline2Sales Channels 1Customer Concentration1
27,855k Customers
Largest customer <1%
Manual + Startup
Consumables
Automatic Equipment
Web - 34%
Inside Sales - 64%
Channel Partners 2%
$34M Opportunity
34% win rate -$12M
Segments Influence

14. Vision, Mission & Values
2014 Our mission #poweringtheprint empowering creativity and growth in garment
decoration.
2016 Our vision #makeitbetter through education and continuous improvement create
improved business models, processes, product, experience, jobs, conditions, earning,
environmental impact in garment creation.
2012 Values
Be True.
Be true with
customers, yourself,
your family, your
morals and the values
you hold.
Serve.
Serve and support
customers and
teammates.
Work Smart and
Hard.
Fail forward, find
better ways to
operate, and take
initiative.
Be the Best at Being
Better.
Constantly and
consistently improve,
and always be learning.
Be Positive.
Be open minded, lean
in, have a good
attitude ,and
embrace the craziness.

15. Nationwide screen printing
classes
Enterprise distributor and
education platform
Ecommerce and education
platform
Hobbyist consumer
platform >27k sold
worldwide
Manual screen printing
presses + accessories
>5k presses sold
worldwide
Eco conscious
screen printing
chemicals
Water-based screen
printing inks + chemicals
Eco Friendly
garments
Membership
program
Brand

17. Ryonet Founded as a
sole proprietorship;
changed to S-Corp
shortly after
4mm
Revenue passes
GROWTH
2005
8mm
2019
$30M

18. JIM RICE
VP of Operations
Jim is a seasoned operations
manager with over 20 years
of experience leading and
transforming teams.
BRANDON SCHMUNK
President
Brandon has been Ryonet’s sales
leader since 2007, and recently
promoted to the company’s Vice
President of Sales and Systems.
ROGIER DUCLOO
Rogier is a veteran marketing
professional who has successfully
implemented, measured, and
managed winning product strategies
and marketing programs.
CMO
DAWN HATTAN
Dawn is a strong financial controller
with over 18 years of management
experience. She is highly proficient in
data analysis, internal audits, and SOX
compliance.
CFO
RYAN MOOR
CEO
Ryan is a lifelong entrepreneur
whose goal is to continue to
propel the screen printing
industry forward.
Team

19. Process Systems
People
Systematic
Process

20. Process Systems
Systematic
Process

21. Process Systems
Systematic
Process

23. Acquires Riley Hopkins
Release ROQ Screen printing machine
Launch Green Galaxy eco-
friendly product line
Revenue passes
GROWTH
2005

26. Cash and Funding

27. Growth 10.00%
CCC -30.00
Revenue $1,000,000.00 $1,100,000.00
COGS $750,000.00 $825,000.00
GPM $250,000.00 $275,000.00
Expenses $260,000.00 $290,000.00
Net -$10,000.00 -$15,000.00
Available Cash $90,000.00

28. FIX
1. Burn down inventory
and implement an
ordering system.
2. Decrease errors,
increase margin.
3. Get paid faster.
CreditKey
4. Manage expenses and
maintain profit. Profit
First.

30. Growth Focus
Better Together
Foreign markets are lagging the
promotional apparel market in the US;
strong overseas partner relations
allow for rapid and effective expansion
in international markets
The analog to digital
transition is accelerating;
Ryonet has the experience,
know-how and products to
lead the conversion.
A unique for the industry
complete equipment and
consumable bundle;
materially increases
customer LTV and loyalty
Expansion to apparel
multiples revenue per
garment 30-50x; also
biggest opportunity for
positive impact

31. Digital Transition
Fashion is changing at an increasingly rapid rate;
production methods have remained unchanged for
decades
Consumer needs: 1) to be unlike any other; 2) to have it
now or never
Industry needs: 1) Short-runs; 2. Customization; 3. Online
enablement; 4. Versatility; 5. Sustainability
Digital allows you to print what you sell instead of sell
what you print
Digital penetration is ~5% of total printed textile market
but expected to grow at >12% annually
All available options share a common challenge:
inefficient workflow. Typical process requires 4-5
load/unload actions on different equipment
ROQ Digital addresses workflow with the ROQ NOW! - The
result is workflow efficiency of screen printing while
addressing current consumer preferences and industry
needs
.

32. 2 Billion T-Shirts
US consumers buy 2 billion shirts per year. Many of
these are decorated by our customers using our
equipment and supplies.
Shifting demographics, changing cultural norms, and
environmental anxiety are changing consumer buying
behaviors.
Ethical fashion, eco fashion and leisure wear are the
fastest growing segments in the industry.
85% of market concentrated among 3 manufacturers:
GIldan, Fruit of the Loom and Hanes; Their market share
is declining.
Relative newcomers are gaining share: Next Level,
Bella+Canvas, Alternative Apparel have an estimated
12% market share combined.
Ethical brands a few and far between - Royal Apparel,
Econscious are gaining ground but production capacity
and availability is limited.
.

33. International
Foreign promotional decorated apparel market lags
mature US market.
Market conditions in developing regions and even Europe
are reminiscent of US a decade ago.
Ryonet already a leading source of educational content
and dominant ecommerce resource for worldwide
audience.
Ryonet has the ability to leverage strong partnerships
with international suppliers to quickly set up effective
international supply chain and distribution.
Existing strong brand recognition for Ryonet,
Screenprinting.com, Riley Hopkins and other brands.
Start next wave of small print shops with opportunity to
scale them to next generation of large print facilities.
.

34. Promoting Environmentally Responsible and Ethical Manufacturing
Reducing impact on the environment and creating dignified work paying living wages
Holistically Improving Apparel and Print Quality
Offering higher quality, better wearing, longer lasting garments, improve the customer
experience both physically and emotionally
Aligned With Shifting Consumer Demands and Shopping Behaviors
Supporting immediate gratification, personal expression, online shopping trends, and enabling
direct customers with systems and services
Make It Better

35. Building A Business - 10 Core Elements
1. Brand = Remember Your Purpose, Keep Your Values and
what do your customers say about you?
2. Products = What other products can you sell to the same
customers?
3. Customers = What other customers can you sell your same
products?
4. Marketing = What is your ROI Formula?
5. Sales = How are you adding value, and how much does that
cost you?
6. Business System = How are you building one?
7. Cash Flow and Funding = Whats your CCC, Growth Rate, and
Funding Backup
8. Team = Who is your innovator, who is your integrator?
9. Partner = How can you partner and be better together?

36. Favorite Books On the Topic

37. Thanks
@ryanmoor