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  1. 1. ENGLISH Presentation Material for New Investors January 25, 2023
  2. 2. [Forward-looking statement] The future information, such as earnings forecast, written in this document is based on our expectations and assumptions as of the date the forecast was made. Our actual results could differ materially from those described in this forecast because of various risks and uncertainties. 1
  3. 3. Internet Advertisement Business Game Business Media Business References 1. Financial Summary (October - December 2022) 2. 3. 4. 5. 7. 6. 0. Contents 2 8. Medium to Long-Term Strategy What is CyberAgent ? Dividend and Management Index - Purpose - Governance
  4. 4. What is CyberAgent? 1. What is CyberAgent? 3
  5. 5. [History] 2000 Listed on the TSE Mothers market 2014 Listed on the 1st Section of the TSE 1998 Founding of CyberAgent, Inc. CyberAgent is added to Nikkei 225 in October 2018, being part of 15 indexes in total, including ESG indexes. 1. What is CyberAgent? 4 [Inclusions] Nikkei 225 Nikkei Stock Index 300 Nikkei 500 Stock Average Japan New Economy Index MSCI Japan ESG Select Leaders Index MSCI Japan Empowering Women Select Index MSCI Japan Empowering Women Index (WIN) MSCI Japan Index MSCI ACWI Index FTSE All-World Index FTSE JAPAN Index FTSE Blossom Japan Sector Relative Index ESG 2022 Apr. Listed on the Prime Market of the TSE S&P/JPX Carbon Efficient Index ESG Nikkei 225 Climate Change 1.5℃ Target Index The JPX-Nikkei Index 400 ESG ESG
  6. 6. President (founder) Susumu Fujita (owns 17.6% shares*) 1998 Founded CyberAgent, Inc. 2000 made the company listed on TSE Mothers at the youngest age in history.** 2016 Vice Representative Director, Japan Association of New Economy (current post) 2017 Won “Zaikai Management Award” announced by the publisher of the business magazine Zaikai. 2021 Ranked third in the “BEST CEOs” in Gaming & Internet sector of The 2021 All-Japan Executive Team.*** He also serves as General Producer of “ABEMA,” the new future of TV which has been the main focus in our business. [Representative Director] 5 1. What is CyberAgent? *As of September 30, 2021 ** As of December 2000 *** The ranking is announced by the U.S. financial magazine, Institutional Investor. [Vison]
  7. 7. Media Ad Game Three pillars of businesses that focus on the internet industry 6 Client Internet Media Ad Agencies Distribution Order Performance Report The new future of TV, Blog service Dating service 1. What is CyberAgent? “GRANBLUE FANTASY*” “PRINCESS CONNECT! Re:Dive*” “UMA MUSUME Pretty Derby*” * “UMA MUSUME Pretty Derby“ “GRANBLUE FANTASY” “PRINCESS CONNECT! Re:Dive”: © Cygames, Inc.
  8. 8. 7 FY2022 ¥710.5B Internet Ads 50% Game 31% Media 15% Other 3% 1% Investment Development 1. What is CyberAgent? [Consolidated Sales Breakdown*] *Consolidated Sales Breakdown: Calculated from figures before deducting internal transactions
  9. 9. 8 2. Financial Summary FY23 Q1 Financial Summary October - December 2022
  10. 10. Sales and OP temporarily declined as the major games’ anniversary season drew near. The value of ABEMA as a medium has increased considerably resulting from the investment in the FIFA World Cup Qatar 2022. Sales remained strong despite being partially affected by the economic situation. The FIFA World Cup Qatar 2022 was the largest investment in our history. Game Media Ad 9 Sales: 33.4 billion yen up 34.0% YoY OP: -9.3 billion yen -5.5 billion yen YoY Sales: 95.6 billion yen up 12.7% YoY* OP: 5.0 billion yen down 13.0% YoY Sales: 40.9 billion yen down 29.9% YoY OP: 5.2 billion yen down 69.6% YoY Sales: 167.5 billion yen down 2.1% YoY OP: -1.2 billion yen FY2023 Q1 *YoY change: MicroAd, Inc. became an unconsolidated affiliate and the sales of 3.17 billion yen of Q1 FY 2022 has been exempted. 2. Financial Summary
  11. 11. 97.9 109.5 104.4 107.5 110.8 117.3 113.6 111.7 115.6 129.1 112.8 120.8 131.0 163.4 192.2 179.7 171.0 191.1 172.1 176.2 167.5 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 10 [Consolidated Sales] 167.5 billion yen (down 2.1% YoY) Progress toward the forecast is 23.3%. Billion Yen 2. Financial Summary
  12. 12. 8.2 11.4 6.8 3.6 5.3 8.6 9.4 7.4 7.7 12.4 8.2 5.3 7.0 25.8 26.8 19.8 25.7 10.3 13.2 -1.2 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 -1.2 11 44.5 Billion Yen 2. Financial Summary -1.2 billion yen The transient costs of the FIFA World Cup Qatar 2022 are recorded. [Consolidated OP]
  13. 13. 12 [SG&A Expenses] 40.4 billion yen (up 16.8% YoY) *Other: Outsourcing expenses, sales-related expenses, external standard taxation, entertainment expenses, and others. Billion Yen 7.0 7.1 6.8 8.1 9.9 6.1 5.3 5.8 7.8 7.3 6.4 8.2 10.1 9.5 10.0 11.5 13.4 13.6 14.3 14.9 15.5 6.8 7.7 7.6 8.5 8.0 8.5 7.6 8.6 7.1 8.4 7.2 8.7 7.3 9.4 8.6 10.7 9.0 11.5 10.5 11.5 10.5 1.8 1.8 2.0 2.0 2.1 2.1 2.1 2.2 2.2 2.1 2.1 2.1 2.2 2.2 2.2 2.2 2.2 2.3 2.4 2.4 2.4 0.6 0.7 0.7 0.9 0.8 0.8 0.8 1.0 1.3 0.8 1.1 1.3 1.4 1.3 1.5 1.6 1.6 1.7 1.8 2.0 2.2 6.8 7.1 7.3 7.5 7.9 7.3 7.4 7.2 7.7 7.9 6.7 7.8 7.7 8.0 8.4 9.4 8.1 7.7 8.5 9.3 9.6 1.4 1.4 23.1 24.6 24.5 27.3 28.9 25.0 23.4 25.0 26.3 26.9 23.7 29.7 28.9 30.6 30.8 37.1 34.6 37.1 37.8 40.4 40.4 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 Special incentives Other* Research and development expenses Office costs Personnel Advertisement cost 2. Financial Summary
  14. 14. 667 703 753 767 830 802 844 798 780 754 791 804 799 789 841 823 829 829 950 886 912 1,447 1,444 1,507 1,582 1,552 1,565 1,633 1,553 1,492 1,466 1,549 1,522 1,481 1,462 1,604 1,623 1,655 1,690 1,903 1,962 2,055 1,347 1,349 1,459 1,453 1,522 1,554 1,644 1,612 1,643 1,670 1,786 1,826 1,924 1,942 2,105 2,150 2,183 2,221 2,389 2,429 2,466 406 425 501 503 490 487 601 608 596 578 603 605 610 620 649 730 743 764 798 817 748 344 330 352 350 372 362 369 370 366 362 370 374 370 374 384 395 393 394 352 365 368 15 15 15 15 14 12 11 11 11 12 14 13 12 12 12 12 12 13 14 13 14 4,226 4,266 4,587 4,670 4,780 4,782 5,102 4,952 4,888 4,842 5,113 5,144 5,196 5,199 5,595 5,733 5,815 5,911 6,406 6,472 6,563 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 Investment Development Headquarters Other Game Internet Ad Media 13 [No. of Employees] Total headcount was 6,563 at the end of December. (748 people increased YoY) headcount *Internet Ad: MicroAd, Inc. became unconsolidated on June 29, 2022, and is reflected from FY 2018 retrospectively. * 2. Financial Summary
  15. 15. 14 [PL] *Net income (loss) attributable to shareholders of parent is affected by the fact that AbemaTV, Inc. is exempted from consolidated tax payment, and non-controlling equity interest (minority interest) of Cygames, Inc. million yen FY2023 Q1 FY2022 Q1 YoY FY2022 Q4 QoQ Net Sales 167,577 171,090 -2.1% 176,226 -4.9% Gross profit 39,187 54,419 -28.0% 53,625 -26.9% SG&A expenses 40,443 34,615 16.8% 40,410 0.1% Operating income (loss) -1,255 19,804 -106.3% 13,215 -109.5% OPM -0.7% 11.6% -12.3pt 7.5% -8.2pt Ordinary income (loss) -939 19,836 -104.7% 13,199 -107.1% Extraordinary gain 1,296 97 1227.7% 189 582.2% Extraordinary loss 409 981 -58.2% 4,704 -91.3% Income (loss) before income taxes and non-controlling interests -52 18,953 -100.3% 8,684 -100.6% Net income (loss) attributable to shareholders of parent* -5,002 6,091 -182.1% 3,518 -242.2% 2. Financial Summary
  16. 16. 15 [BS] million yen End of Dec. 2022 End of Dec. 2021 YoY End of Sept. 2022 QoQ Current assets 331,580 273,381 21.3% 293,850 12.8% Cash deposits 198,697 157,221 26.4% 165,907 19.8% Fixed assets 91,368 80,485 13.5% 89,826 1.7% Total assets 423,028 353,904 19.5% 383,698 10.3% Current liabilities 139,914 108,907 28.5% 130,014 7.6% (Income tax payable) 2,318 3,396 -31.7% 5,036 -54.0% Fixed liabilities 71,416 49,208 45.1% 30,768 132.1% Shareholders' equity 126,003 119,621 5.3% 138,079 -8.7% Net Assets 211,696 195,788 8.1% 222,915 -5.0% 2. Financial Summary
  17. 17. 3.2 6.3 10.8 16.2 26.7 43.2 60.1 76.0 87.0 93.8 96.6 119.5 141.1 162.4 205.2 254.3 310.6 371.3 419.5 453.6 478.5 666.4 710.5 720.0 -1.6 -0.1 -0.2 -0.1 1.7 2.6 4.3 5.5 4.6 4.4 9.3 14.3 17.4 10.3 22.2 32.7 36.7 30.7 30.1 30.8 33.8 104.3 69.1 FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2023E Sales OP Billion Yen 16 Continue up-front investment in ABEMA Invest in Smartphone business Invest in blog service Sales 720 billion yen (up 1.3% YoY) OP 40 - 50 billion yen Ads and Game business will drive revenue growth. Profits are forecasted with a range considering the investment in FIFA World Cup content and fluctuations in the Game business. range 40 50 2. Financial Summary
  18. 18. Internet Advertisement 17 3. Internet Advertisement Business
  19. 19. 2,089.82,070.52,058.4 1,976.8 1,784.81,810.51,812.8 1,877.01,902.3 1,956.41,932.31,965.71,947.81,912.3 1,861.2 1,655.9 1,839.3 1,037.7 381.5 122.4 110.6 377.7 482.6 600.3 698.3706.9 774.7806.2 868.0 938.1 1,051.9 1,159.4 1,310.0 1,509.4 1,758.9 2,104.8 2,229.0 2,705.2 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 [Variation in Ad Spend by Medium*1] Internet TV Newspapers Magazines Radio Unit: billion yen 18 3. Internet Advertisement Business *1 Variation in Ad Cost by Medium: Dentsu, Inc. 2021 Advertising Expenditures in Japan The internet ad spend increase by 10.0% year over year in 2022, however, the growth rate is expected to be lower than the previous year in 2023*2. *2 10.0% year over year: NIKKEI Advertising Research Institute. Forecast for Advertising Expenditure in FY2022(Revised in July 2022) Exceeded the total of the four mass mediums in 2021. Surpassed TV ads in 2019.
  20. 20. 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Internet Ad Market [Market Comparison] Sales growth outpaces market growth 19 3. Internet Advertisement Business 100 *1 Growth transition: Growth rate based on setting 2012 as “100” *2 Internet Ad Market: Dentsu Inc. 2021 Advertising Expenditures in Japan
  21. 21. 20 Japan*1 Global*2 3. Internet Advertisement Business [Internet Share of Total Media Ad Spend] The share of internet ad spend to total ad spend grew to 39.8% in Japan and 52.9% worldwide in 2021. It is expected to exceed 55% in 2022 and 59% in 2024 globally. *2 Internet share of total media ad spend worldwide: Dentsu Group Inc. Global Ad Spend Forecasts 2021-2024 *1 Internet share of total media ad spend in Japan: Dentsu Inc. 2021 Advertising Expenditures in Japan 2021 36.2% 39.8% 2020 2021 48.2% 52.9% 2020
  22. 22. 20.84 19.63 21.07 22.57 24.46 8.7% 7.7% 7.8% 7.0% 6.5% FY2018 FY2019 FY2020 FY2021 FY2022 OP OPM 240.6 256.6 269.3 321.3 376.8 FY2018 FY2019 FY2020 FY2021 FY2022 21 [Full Year Sales] [Full Year OP] Billion yen Billion yen 376.8 billion yen (up 17.3% YoY) 24.4 billion yen (up 8.4% YoY) 6.6% 5.0% 19.3% 3. Internet Advertisement Business Outpaced the market growth*. Hiring was in focus for continual growth. *Market growth: Grew 10.0% year over year in 2022. “Advertising Expenditure Forecast 2022” published in July 2022 by NIKKEI Advertising Research Institute. 17.3%
  23. 23. 57.6 61.4 60.2 61.3 62.2 66.6 64.3 63.3 67.3 72.7 64.3 64.9 76.5 80.6 81.8 82.2 87.8 97.0 99.5 92.3 95.6 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 22 [Quarterly Sales] Q1 95.6 billion yen (up 12.7% YoY) Sales remained strong despite being partially affected by the economic situation. Billion Yen *YoY change: MicroAd, Inc. became an unconsolidated affiliate and the sales of 3.17 billion yen of Q1 FY 2022 has been exempted. 92.3 2. Internet Advertisement Business
  24. 24. 5.52 6.37 4.69 4.24 4.23 5.43 5.04 4.91 5.66 6.72 4.74 4.52 5.70 7.23 5.20 4.99 5.74 7.47 6.19 5.05 5.00 9.6% 10.4% 7.8% 6.9% 6.8% 8.2% 7.8% 7.8% 8.4% 9.2% 7.4% 7.0% 7.5% 9.0% 6.4% 6.1% 6.5% 7.7% 6.2% 5.5% 5.2% 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 OP OP Margin 23 [Quarterly OP] Q1 5.0 billion yen (down 13.0% YoY) Preparing for expected business expansion, the number of employees are increased. The upfront investment in DX business is continued. Billion Yen *Quarterly OP and OPM: Special incentives in FY2020 and FY2021 are excluded. 2. Internet Advertisement Business
  25. 25. KIWAMI Prediction AI KIWAMI Prediction AI Human KIWAMI Prediction TD KIWAMI Prediction LED Released in May 2020 24 AI-driven advertising products are largely accepted by advertisers*. [Focus Area] AI produces highly effective ad creative. more than 80% of our advertisers* introduced it. Released in October 2020 Released in May 2020 Released in January 2021 AI automates creating text ads. more than 80% of our advertisers* introduced it. More than 600 successful AI-generated models has been used in ads. AI predicts the ad effectiveness of shot video and still images in real-time. *Advertisers: Advertisers who run display ads and search ads and can implement AI-driven products. 3. Internet Advertisement Business
  26. 26. 25 KIWAMI Prediction LP KIWAMI Prediction Trimming AI that predicts ad effectiveness selects the best landing page. *CTR : Click Through Rate, A ratio of clicks on the number of times your ad was viewed. ** Landing page : The first page that a user accesses via a search-based advertisement. ※※※ More AI-driven advertising products are released to meet advertisers need. [Focus Area] Released in June 17 AI generates a batch of images with high predicted CTR* values for each search term. AI creates landing pages** with high predicted ad effectiveness values. Landing pages improve the conversion rate of search ads. AI that predicts ad effectiveness selects the best landing page. Succeeded in reducing time to delivery. Select relevant images for key search terms. AI predicts the effectiveness of the ad and crops the image. Cropped images are used as images for search ads. 3. Internet Advertisement Business
  27. 27. 26 Our capabilities in DX business Retail Public offices Healthcare Events Expertise and technical capability in the digital field A dedicated team with over 300 staffs Research & development capability of AI We support a new shopping experience that integrates digital and analog. We support digitalizing every procedures at public offices. We support online doctor visits and medication guidance. We support online launch events or trade shows. We are expanding DX business to a wide range of industries by utilizing our extensive knowledge and technical capabilities. [Focus Area] 3. Internet Advertisement Business
  28. 28. 27 Collaborations Public Offices Medical Services Event Business Digital Government Promotion Dept. GovTech Development Center 3. Internet Advertisement Business [Upfront Investment] Support companies to promote DX and create ad business as their technology partner. Support digitalization of all kind of administrative procedures Help to establish online doctor visits and medical prescription service Support launching online press events and exhibitions.
  29. 29. 28 Mobility Finance Telcom Retail Create advertising business utilizing data Partner Companies ¥1.5T(E) Market Size Estimate in Retail 1% [Focus Area] We are focusing on industries with unique data. Advertising Business*1 *1 Advertising Business: Estimated by CyberAgent based on the US market. *2 Commercial Sales Value: the “Current Survey of Commerce 2021,” Ministry of Economy, Trade and Industry Commercial Sales Value ¥150T 3. Internet Advertisement Business
  30. 30. 29 ※ 2020 2021 2022 2023 [Upfront Investment] We are focusing on developing businesses and finding new partners in FY2023. 30 partner companies Mobility Telecom Finance Retail 24 other companies 2. Internet Advertisement Business
  31. 31. 30 https://www.cyberagent.co.jp/en/way/list/detail/id=28055 3. Internet Advertisement Business [Video] CyberAgent Delivers DX for Partners with "Technology" and "Implementation Capability“ is available on CyberAgent IR Channel.
  32. 32. Maximize Advertising Effectiveness 31 × Technological Capability <AI> <Creative> Digital Twin Label LED STUDIO FUTURE EVENT CG・Voice Communication AI Operation Capability 3. Internet Advertisement Business [Competitive Advantage] CyberAgent brings high advertising effectiveness through operation and technological capability utilizing AI.
  33. 33. [Competitive Advantage] Scale advantage Operation capability to realize high advertising effectiveness Cutting-edge technology using AI and other technologies 1 2 3 32 3. Internet Advertisement Business
  34. 34. Game 33 4. Game Business
  35. 35. 146.5 152.2 155.8 262.7 228.3 FY2018 FY2019 FY2020 FY2021 FY2022 25.3 26.0 30.3 96.4 60.5 FY2018 FY2019 FY2020 FY2021 FY2022 [Full Year Sales] [Full Year OP] 34 4. Game Business [Full Year Sales] [Full Year OP] 228.3 billion yen (Down 13.1% YoY) 60.5 billion yen (Down 37.2% YoY) Billion yen Billion yen Maintained a high level of sales despite the slowdown of the game title released last year.
  36. 36. 33.7 40.4 35.5 36.8 36.3 39.9 38.2 37.7 35.2 44.8 36.7 39.0 29.9 63.9 92.3 76.4 58.3 69.0 46.2 54.8 40.9 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 35 [Quarterly Sales] Q1 40.9 billion yen (down 29.9% YoY) Sales temporarily declined as the major games’ anniversary season drew near. The ongoing January sales are off to a good start. Billion Yen 3. Game Business
  37. 37. 36 [Quarterly OP] 5.2 billion yen (down 69.6% YoY) *Quarterly OP : Special incentives in FY2020 and FY2021 are excluded. Billion Yen 5.6 8.5 6.7 4.3 3.1 7.4 8.3 7.0 5.1 10.4 7.5 7.4 1.1 23.2 28.1 17.1 21.3 9.8 12.1 5.2 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 44.2 3. Game Business
  38. 38. 37 FY2013 NieR Re[in]carnation Anniversary Month Card Battle RPG Rhythm & Adventure Anime RPG FY2014 FY2015 FY2016 FY2017 FY2018 FY2021 Digital CCG Idol & Rhythm Others IP RPG RPG FY2019 FY2020 1 3 2 5 6 4 7 8 Rhythm Game Shadowverse [Upcoming Events] Sengoku Embu -KIZNA- Granblue Fantasy PRINCESS CONNECT! Re:Dive Dragon Quest Monsters Super Light THE iDOLM@STER CINDERELLA GIRLS STARLIGHT STAGE BanG Dream! Girls Band Party! Project SEKAI Colorful Stage! Feat. Hatsune Miku UMA MUSUME Pretty Derby Training Simulation Others IP Others IP Others IP Others IP Mar. Jan. Feb. Mar. 10 9 Feb. Feb. Original IP Original IP Original IP Original IP Original IP 3. Game Business The six major titles will celebrate their anniversaries in Q2. Copyrights are stated on the last page.
  39. 39. 38 RPG [Upcoming Games] A title released in December 2022, two other popular IP titles are to be launched. RPG Sumzap, Inc. / TOHO CO., LTD. “Jujutsu Kaisen Phantom Parade”*2 To be released in spring 2023 GOODROID, Inc. Released in December 2022 “Tokyo Revengers Puzz-reve! Road to National Championship”*1 “FINAL FANTASY VII EVER CRISIS”*3 SQUARE ENIX CO., LTD. / Applibot, Inc. CBT*4 planned in summer 2023 *1 “Tokyo Revengers Puzz-reve! Road to National Championship”: © Ken Wakui, Kodansha/ Anime “Tokyo Revengers” Production Committee © GOODROID,Inc. ALL Rights Reserved. CyberAgentGroup. *2 ”Jujutsu Kaisen Phantom Parade”: © Gege Akutami/ Shueisha, Jujutsu Kaisen Production Committee © Sumzap, Inc./TOHO CO., LTD. *3 ”FINAL FANTASY VII EVER CRISIS”: © 1997, 2023 SQUARE ENIX CO., LTD. All Rights Reserved. Powered by Applibot,Inc. CHARACTER DESIGN: TETSUYA NOMURA CHARACTER ILLUSTRATION: LISA FUJISE *4 CBT: Closed Beta Test 3. Game Business Puzzle
  40. 40. 39 “Project GAMM*” Action Game “Project Awakening*” “GRANBLUE FANTASY Relink*” Action RPG Cygames, Inc. To be released in 2023 4. Game Business [Upcoming Games] Cygames, Inc. develops new console game titles with creative and technical capabilities. Cygames, Inc. Cygames, Inc. Release Date TBD *Console games of Cygames : © Cygames,inc. Action RPG Release Date TBD
  41. 41. 1 2 3 High hit rate of new game titles [Competitive Advantage] Collaborative work among subsidiaries Operation Capability to run long term games 40 4. Game Business
  42. 42. Media 41 5. Media Business
  43. 43. -17.2 -16.8 -18.2 -15.1 -12.4 FY2018 FY2019 FY2020 FY2021 FY2022 38.2 46.5 57.0 82.8 112.1 FY2018 FY2019 FY2020 FY2021 FY2022 [Full Year Sales] 42 5. Media Business [Full Year OP] ABEMA and WINTICKET performed strongly. 112.1 billion yen (up 35.3% YoY) Operation Loss 12.4 billion yen Earnings improved year over year. Billion Yen Billion Yen
  44. 44. -3.3 -4.0 -4.7 -5.0 -4.6 -4.3 -4.1 -3.6 -5.0 -4.2 -4.0 -4.6 -3.9 -3.4 -3.8 -3.5 -3.8 -1.9 -3.9 -2.6 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 9.1 9.0 9.3 10.6 11.4 11.6 11.2 12.2 12.2 13.8 13.3 17.6 20.4 19.8 19.9 22.6 24.9 27.3 29.5 30.2 33.4 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 43 [Quarterly Sales] [Quarterly OP] -9.3 billion yen operating loss in Q1. The costs of the FIFA World Cup Qatar 2022 are recorded. 33.4 billion yen (up 34.0% YoY) Sales increased driven by ABEMA and related businesses. Billion Yen *Quarterly OP: Special incentives in FY2020 and FY2021 are excluded. Billion Yen -9.3 4. Media Business
  45. 45. What is ABEMA? April 11, 2016 Official launch 44 5. Media Business
  46. 46. Operation UI/UX Production Marketing Sports News Variety shows Broadcast Technology Internet Program Production *AbemaTV, Inc. announced the issuance of new shares to Dentsu Inc. and Hakuhodo DY Media Partners Inc. through a third-party allocation on October 31, 2018. Shareholding Ratio after TPA: CyberAgent, Inc. 55.2%; TV Asahi Corporation 36.8%; Dentsu Inc. 5.0%; Hakuhodo DY Media Partners Inc. 3.0% AbemaTV, Inc.* has established as a joint venture between CyberAgent, Inc. and TV Asahi corporation. 45 [ABEMA] 5. Media Business
  47. 47. 46 ©AbemaTV, Inc. NEW Anim e [ABEMA] About 25 Channels A new sports channel and three new anime channels are added to expand the coverage of these genres. NEW Anim e NEW Anim e 4. Media Business NEW Sports
  48. 48. 47 ©AbemaTV, Inc. 5. Media Business [ABEMA] ABEMA is now compatible with “Nintendo Switch.” Users can use their game consoles to watch ABEMA. ©Usui Yoshito/Futabasha, SHIN-EI Animation, TV Asahi, ADK 2020
  49. 49. 48 *Amazon Fire TV Series contains “Fire TV Stick,” ”Fire TV Stick 4K Max,” “Fire TV Cube” and others. 5. Media Business [ABEMA] “ABEMA button” is now available on the remote control of Amazon Fire TV series*. Users can watch live sports of ABEMA on their big screen TVs.
  50. 50. 49 ©AbemaTV [ABEMA] We continue to actively promote collaborations with partner companies. Business Alliance* Partnership Gonosy New Billing Service *Shareholding ratio : CyberAgent, Inc. 55.2%, TV Asahi Corporation 36.8%, Dentsu Inc. 5.0%, Hakuhodo DY Media Partners Inc. 3.0% **Compatible with TV devices : As of the end of April 2020. (adopted models only) SMART MOBILE COMMUNICATIONS Co., Ltd. Compatible with TV devices** SHARP AQUOS SONY 4K BRAVIA Panasonic VIERA TOSHIBA REGZA Mitsubishi Electric REAL Hisense OSAKA GAS CO.,LTD 5. Media Business Compatible with Smart Display Google Nest Hub Google Nest Hub Max
  51. 51. 50 Viewing Device Composition Dec. 2018 More users watch ABEMA via TV devices. Smart Phone 69% Tablet 13% PC 13% TV 5% PC 13% Compatible TV brands 5. Media Business [ABEMA] Dec. 2022 Smart Phone 61% Tablet 7% PC 11% TV 20%
  52. 52. 41% 59% 34% 66% 51 5. Media Business [ABEMA] Users by Gender Users by Age Group Time Spent by Linear vs. On-demand Teenagers 13% Age 35+ 41% Age 20-34 37% Linear On-demand Male Female Sep. 2022 Sep. 2022 Sep. 2022 Unknown 9%
  53. 53. Apr. Jun. Sep. Dec. Mar . Jun. Sep. Dec. Mar . Jun. Sep. Dec. Mar . Jun. Sep. Dec. Mar . Jun. Sep. Dec. Mar . Jun. Sep. Dec. Mar . Jun. Sep. Dec. 92M DL 2016 2017 2018 2019 2020 52 2021 Exceeded 92 million downloads in six years and eight months after the launch. 7 million downloads were made during the FIFA World Cup. Downloads April 11 2016 Release *Number of downloads: Accumulated numbers of the ABEMA app. 4. Media Business 2022
  54. 54. 2.44 2.61 3.59 4.04 5.68 4.18 4.60 7.29 4.52 5.47 5.29 5.35 5.54 5.99 6.92 9.18 8.55 8.33 10.70 8.83 13.30 10.05 12.69 8.81 8.29 11.98 10.87 14.90 13.21 10.38 14.56 11.42 14.23 12.83 12.19 10.27 12.39 10.25 14.49 18.25 13.31 14.89 13.93 12.43 11.93 15.14 12.65 17.09 16.3 14.83 17.21 18.96 12.43 19.19 18.45 17.66 Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. 53 2016 2017 2018 2019 Million Users 2020 2021 Growth of WAU*1 [ABEMA] *1 WAU: Weekly Active Users *2 Comparison of the first week of January in 2022 and 2023. WAU reached 34.09 million during the FIFA World Cup. It remained 1.4 times*2 that of the previous year after the event. -34.09 The FIFA World Cup Qatar 2022 The WAU of ABEMA reached new record high of 30 million. 4. Media Business 2022
  55. 55. 1 Japan v Croatia | Round of 16 2 Argentina v France | Final 3 Germany v Japan | Group E 4 Japan v Spain | Group E 5 Japan v Costa Rica | Group E The Number of Comments by Matches ©AbemaTV, Inc. 54 *1 Survey time period: Sunday, November 20, 2022, to Sunday, December 18, 2022. *2 On-demand viewing include the number of full match replay and match highlights viewership. Many users watched the games at their preferred time.*2 A wide range of users watched the games. The comment feature made users to share their emotions while watching the games. [ABEMA] The FIFA World Cup Qatar 2022 on ABEMA by the numbers. Viewing Style Comparison (%) On- demand LIVE User Demographics (%) 20< Age 20-34 35+ 45+ Age Gender Female Male Many features and high-quality streaming increased the usage of bigger screens. Device Breakdown (%) Tablet PC Mobile TV Device usage in September 2022 PC: 14% TV: 15% 4. Media Business
  56. 56. ©AbemaTV, Inc.55 [ABEMA] ABEMA provided a new viewing experience with high-quality and stable streaming. Multi-camera Angles Device Compatibility Time Shift Replay On-demand Replay Comment Feature Original Website for FIFA World Cup Qatar 2022 The Value of ABEMA as a medium has considerably increased. Game Data 4. Media Business
  57. 57. 56 1.3x *1 Viewership: Compared the week of November 7, 2022, and the week of January 2, 2023, that are before and after the FIFA World Cup. *2 ©Tatsuya Endo/ Shueisha, Spy x Family Production Committee ©AbemaTV, Inc. 1.2x 2x 1.5x 1.7x 5.7x [ABEMA] The FIFA World Cup Qatar 2022 also increased the viewership*1 of other channels. Sports Combat Sports Romantic Shows Variety Shows News Anime 4. Media Business *2
  58. 58. A series of NJPW and NOAH matches on Jan. 21, 2023 57 The last match of legendary pro-wrestler Keiji Muto on Feb. 21, 2023 ©AbemaTV, Inc. [ABEMA] The live events of combat sports and other popular genres are attracting a large audience. The Osho title match of Japanese Shogi on Jan. 21 and 22, 2023 Exclusive The MMA event RIZIN 40 took place on December 31, 2022 Japan boxing super bantamweight championship on December 26, 2022 Live concert of idol girl group Momoiro Clover Z on December 24 and 25, 2022 Exclusive 4. Media Business Exclusive
  59. 59. 58 ©AbemaTV, Inc. ①High quality streaming ②Multi-device compatibility ③Comment ④Time shift playback ⑤Chasing playback 5. Media Business 9 features of “ABEMA PPV ONLINE LIVE“ [ABEMA]
  60. 60. 59 ©AbemaTV, Inc. ⑥Shopping ⑦Multi-angle View ⑧Voting ⑨Lounge 5. Media Business [ABEMA] BUY 9 features of “ABEMA PPV ONLINE LIVE“
  61. 61. 60 ©AbemaTV, Inc. Contents Technology × New TV of the future 5. Media Business [Competitive Advantage]
  62. 62. FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 61 13.8 6.3 1.9 21.1 0.2 Monthly Subscription Related Businesses 5. Media Business [Sales of ABEMA & Related Businesses (Full-year)] Increased by 1.6x YoY, driven by ads and related businesses. Ads [OP of ABEMA & Related Businesses (Full-year)] Entered a phase of loss reduction from FY 2020. -18.5 -20.6 -20.1 -19.8 -16.4 44.9 -8.8 PPV *Loss of ABEMA & related businesses (Quarterly) : Special incentives are excluded. Billion Yen Billion Yen 70.2 -12.8
  63. 63. 1.1 1.4 1.6 2.0 3.2 3.6 3.3 3.5 3.9 4.7 4.5 7.9 10.3 10.4 10.5 13.3 15.2 16.9 19.0 19.0 21.7 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 62 [Sales of ABEMA & Related Businesses] Q1 21.7 billion yen (up 1.4X YoY) Sales were driven by the advertising revenue of streaming the FIFA World Cup Qatar 2022 and WINTICKET. Monthly Subscription Related Businesses PPV Ads Billion Yen 4. Media Business
  64. 64. 63 5. Media Business [WINTICKET] Winticket rapidly increase its transaction volume with four strategies. Live Stream of Races Predictions Using AI Extensive Database Keirin Shows on ABEMA
  65. 65. 1.7 3.5 7.2 13.7 19.2 31.9 39.3 44.6 52.8 67.9 73.5 77.9 88.9 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2020 FY2021 FY2022 FY2023 64 [WINTICKET]The transaction amount grew 1.7x and remained strong. Quarterly Transaction Amount*1 *1 Quarterly Transaction Amount: Transaction amount of WinTicket, Inc. that operates internet betting system of Keirin races. (includes loyalty point campaign) *2 Keirin Online Betting Market: October-December 2021 and October-November 2022 are taken from JKA's public relations KEIRIN "Telephone Betting" sales. The estimate of Dec. 2022 is made by CyberAgent. Billion yen 38% 27% Keirin Online Betting Market*2 2022 Oct. to Dec. ¥221.2B 2021 Oct. to Dec. ¥185.5B 4. Media Business
  66. 66. 65 Movie “Ghost in the Shell: SAC_2045 Sustainable War” Netflix Original “Samurai Gourmet” TV drama “INFORMA” ©AbemaTV, Inc. [BABEL LABEL] CyberAgent’s consolidated subsidiary BABEL LABEL partnered with Netflix aiming at producing world-class content to distribute on Netflix. Movie “The Family” Netflix Original “Million Yen Women” Netflix Original “The Journalist” 4. Media Business
  67. 67. Subscription Advertising Related Businesses Accelerate monetization by related businesses etc. while increasing advertising and subscription revenues. Medium and Long-Term Sales Pipeline 5. Media Business [ABEMA] 66
  68. 68. TV-quality programs 1 Technical ability to create a service with high usability 2 Healthy existing businesses back financial stability to invest 3 67 5. Media Business [Competitive Advantage]
  69. 69. Medium to Long-Term Strategy 6. Medium to Long-Term Strategy 68
  70. 70. Game Ad Media Make successful games and enhance the operational capability to run long term games Aim to increase the market share by maximizing advertising effectiveness. Grow ABEMA larger and increase monetization 69 6. Medium to Long-Term Strategy [Directions of each business]
  71. 71. [Operating Profit in Medium to long-term (Image)] Accumulate profit through the Ad Business and Game Business, invest in the Media Business to grow as a pillar for the medium to long-term. 6. Medium to Long-Term Strategy 70
  72. 72. 7.Dividend and Management Index Dividend and Management Index 71
  73. 73. FY2018 FY2019 FY2020 FY2021 FY2022 72 * CyberAgent Inc. vs Nikkei Stock Average (Nikkei 225): Transition of stock price of CyberAgent vs Nikkei stock average. Stock Price of CyberAgent vs Nikkei Stock Average* Total dividend Amount [Return to Shareholders] CyberAgent Nikkei Stock Average 4.1 4.0 5.5 We aim to increase stock price over the medium to long-term and pay dividend continually. 4.2 Billion yen (X) 7.Dividend and Management Index 7.0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
  74. 74. 5.0% 5.2% 5.1% 5.1% 5.2% FY2018 FY2019 FY2020 FY2021 FY2022 83.0% 245.2% 64.9% 13.4% 29.2% FY2018 FY2019 FY2020 FY2021 FY2022 6.0% 2.1% 7.8% 38.1% 17.7% FY2018 FY2019 FY2020 FY2021 FY2022 5.2 % 17.7 % 29.2 % × ROE DOE Dividend Payout Ratio = 株主への経営指標は? 73 We adopted “DOE* 5% or more” as management index to maintain shareholder returns through dividends or share buybacks, etc. during the investment phase. [Management Index] *DOE: Dividend on Equity (ROE x Dividend Payout Ratio Nikkei Average 3.0% 7.Dividend and Management Index
  75. 75. 0 500 1,000 1,500 2,000 2,500 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 74 Share price [unit: yen] [Acquisition of treasury stock] Purchased and retired treasury stocks 4 times. Changes in stock prices Feb. 2002 Acquired treasury stocks worth 1.5 billion yen (Jun. 2004: 1.19 billion yen retired) Nov. 2007 Acquired treasury stocks worth 0.99 billion yen (Sep. 2008: 0.99 billion yen retired) Oct. 2011 Acquired treasury stocks worth 1.99 billion yen Feb. 2013 Acquired treasury stocks worth 4.99 billion yen (Feb. 2013: 4.3 billion yen retired) Apr. 2004 Collapse of Internet bubble Jan. 2006 Livedoor shock Sep. 2008 Influence of subprime crisis May. 2012 Complete gacha shock 7.Dividend and Management Index
  76. 76. 8. Reference 75 Reference - Purpose - Governance
  77. 77. 76 8. Reference - Purpose CyberAgent had defined a new "Purpose" that clearly states the significance of its existence.
  78. 78. 77 CyberAgent Official Media “FEATUReS” President & CEO Susumu Fujita and Outside Director Koichi Nakamura discussed the background to creating the purpose and the ideas behind it on our owned media “FEATUReS.” Learn more 8. Reference - Purpose
  79. 79. 78 Board of Directors Four executive directors include a female director 本体役員室 常務執行役員 8. Reference_ Governance 50% of the board are outside directors. The number of executive officers increased in FY2023. The female-to-male ratio is 18.2% in senior management*. Corporate Executive Office Managing Executive Officers Executive Officers Four outside directors Eight executive directors who are higher than senior managing executive officers ※New management team has introduced in FY2021.
  80. 80. 79 Outside Directors [Directors] 8. Reference_ Governance Eight directors include three Audit and Supervisory Committee members. Seven male directors and a female director, of which four are outside directors. Susumu Fujita Representative Director Yusuke Hidaka Director Go Nakayama Director Koichi Nakamura Outside Director Kozo Takaoka Outside Director Female Members of Audit and Supervisory Committee Toko Shiotsuki Director Standing member of Audit and Supervisory Committee Isao Numata Outside Director Masao Horiuchi Outside Director Outside Outside Outside
  81. 81. 80 8. Reference_ Governance [Executive officers] Female Corporate Executive Office
  82. 82. 81 8. Reference_ Governance [Executive officers] Female Female Female Female Managing Executive Officers Corporate Officers
  83. 83. Aiming to be a company with medium to long-term supporters 82
  84. 84. 83 Click!! Integrated Report CyberAgent Way 2022 The 2022 Integrated Report features our talent management frameworks to realize sustainable growth with soaring attention by society. It introduces our four focus areas: hiring, developing human resources, energizing the organization, and placing the right person in the right job, as well as systems to support our people to take on challenges. Visit our investor relations website to read more. https://www.cyberagent.co.jp/en/ir/library/annual/ Integrated Report CyberAgent Way 2022
  85. 85. 84 1 : ©Sumzap, Inc. All rights Reserved. 2 : ©Cygames, Inc. 3 : © 2014-2023 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved. Developed by Cygames, Inc. Publisher: SQUARE ENIX 4 : THE IDOLM@STER & ©BANDAI NAMCO Entertainment Inc. Jointly developed and is operating by ©BANDAI NAMCO Entertainment Inc. and Cygames, Inc. 5 : ©Cygames, Inc. 6 : ©BanG Dream! Project ©Craft Egg Inc. ©bushiroad All Rights Reserved. 7 : ©Cygames, Inc. 8 : © SEGA /© Colorful Palette Inc. /© Crypton Future Media, INC. www.piapro.net All rights reserved. 9 : ©Cygames, Inc. 10 : © 2021,2023 SQUARE ENIX CO., LTD. All Rights Reserved. Developed by Applibot,Inc. Copyrights of Game Business

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