1. Social Media Metrics that Matter
Priscilla Selwine | Sr Business Manager | April 18 2012
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2. About Priscilla
 Marketing and advertising professional with over 8 years of experience
 Manages both B2B and B2C clients in helping them leverage the Internet to
achieve their marketing goals and objectives.
 Masters in Business Administration (Marketing) and a Graduation in Mass
Media with a specialization in Advertising.
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3. Social Media is here to stay…..
 Social media has grown rapidly – today
nearly 4 in 5 active Internet users visit social
networks and blogs
 48% of users responded to a retailers offer
posted on Facebook or twitter
- Source : Neilson Online
 Social networking services will replace email
as the main communication platform by
2014 (Source: Gartner)
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4. 6 Parameters to consider for your social media program
1. Listen to your customers
2. Determine your audience
3. Define your social media objective
4. Decide the right channel for you
to participate in
5. Define your content strategy
6. Define your metrics for measuring
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5. Finding meaning in your metrics
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6. Most Common mistakes with Metrics
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7. What’s wrong with those metrics???
 Miss measuring the value to your business
 Miss measuring the contribution to the
Social media Objective
 Miss measuring what's Critical to your
Business
 Miss getting the holistic perspective
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8. What Metrics is right for you?
Financial
Social Media
Digital Branding
Metrics
Risk Mgmt
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9. DIGITAL Dimension
Search Engine Traffic
Social Content Consumption
Influence and Influencers
Network Size and Reach
measure
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10. Some metrics to look at
Platform Objective Metric Alternate Metric
Facebook Customer Engagement Av. #Comments/Post Av. # Shares/Week
Twitter General Awareness Av. New Followers/Post Av. #RTs/Post
LinkedIn Thought Leadership # Best Answers # InRecommendations
YouTube Sales/Lead Generation # Leads or Sales/View Likes/Views
Google+ Customer Service # Hangouts/Week NetPromoter Score
Pinterest General Awareness # Likes/Pin # Repins
SlideShare Sales/Lead Generation # Leads or Sales/View # Downloads
iTunes Thought Leadership # Downloads/Month Ratings
Quora Thought Leadership # Best Answers Referring Traffic
Blog General Awareness # Unique Visitors/Month Comments/P
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11. FINANCIAL Dimension
Responses on socially enabled platforms
Share of Wallet
Impact on Return Rates
measure
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12. Walmartlabs
Kosmix was a social media startup in the Bay Area. It was bought in 2011 by Walmart and converted into
@WalmartLabs, a research and development lab that analyzes social and mobile data for e-commerce.
 Track interests of people living around a Walmart
 Communicate to customers on their SN of choice
 Using social media to bridge the gap between online and offline.
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13. BRAND Dimension
Brand perception
Brand Association
Brand Reach
Brand Health
measure
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14. Brand Perception map
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15. RISK MANAGEMENT Dimension
measure
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16. Method to the metric madness
 Who are the stakeholders
 What dimensions would they require
 Which metrics fit into these dimensions
 What is the rate of change for the time period under
consideration
 Which tools will help tracking
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17. Framework for tracking social media
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18. Parting Notes
 Measure what matters
 Move away from the ‘activity syndrome’
 Ensure synergy with other marketing channels
 Use both Quantitative and Qualitative data
 Build your own custom framework
© 2012 Regalix Inc. Confidential, All Rights Reserved

19. Cisco Social Media Framework
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20. QUESTIONS
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21. Get in Touch
 Forefront of Innovation  visit: www.regalix.com
 Digital Marketing Services
 Technology Enabled Services  If you have any questions about this webinar please
 Regalix Labs feel free to get in touch with the speaker Priscilla
Selwine, pselwine@regalix-inc.com
 Multi-disciplinary Leadership Team & Strong Advisory
Board, 175+ Team
 For a free evaluation of your website / ecommerce
portal, please get in touch with Ritu Josan,
 Fortune 500 and Venture Backed Customers (B2B and
rjosan@regalix-inc.com
B2C)
 Global Operations: HQ in Silicon Valley, 4 Offices
 Industry Recognition
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