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Consumer perception towards online shopping

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this powerpoint presentation is the report of capstone project in which findings were concluded after conducting the online survey.

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Consumer perception towards online shopping

  1. 1. Study on Consumer perception towards online shopping Pritam Singh MBA-PM06
  2. 2. Introduction • Selling goods and services directly to consumer through internet is online retailing/E-retailing. • The concept is highly appreciated by younger population that's why E- retailing sector is growing day by day. • Consumer perception is impression, awareness and consciousness about the concept. • To make the successful business strategy knowledge of consumer perception is much important.
  3. 3. Review of literature • Acceptability of online retail varies by different class, age groups, income group etc., that’s why understanding of consumer perception is very much important factor to reach the untouched potential market. • Changing lifestyle, strong income growth and favorable demographics are the drivers for the fast growth of this sector. Rising income level, education, acceptance of smart and credit cards and global exposure have an impact on the Indian consumer’s shopping habbit (Baseer and Laxmi Prebha, 2007). • Impact of the factors like availability of favorite brands, social status, buying behavior during discounts, influence of family and friends over the organized and unorganized retail also responsible to attract consumer towards e-retailing(Mandeep Singh, 2012).
  4. 4. Need for the study • The purpose of the study is to understand the consumer perception towards online retail so that we can learn about the acceptability of online retail in India.
  5. 5. Research Question & Objectives Research question: Q: what is the perception of consumer towards online retail. Objectives: • To study the buying pattern of consumer while shopping online. • To find out the factors that attracts the consumer toward e-retail in India. • To find out the reasons that limits consumers to shop online.
  6. 6. Methodology Sample Design: Descriptive study. Sampling: Non Probability Sampling. Sample population: Internet user male and female respondents. Sample size: 90 respondents. Tool: Questionnaire. Technique: Online survey.
  7. 7. Result/findings Female, 29 Male, 61 FEMALE MALE Respondents (out of 90) Gender
  8. 8. Age group of respondents <18 yrs, 5 18 to 25 yrs, 56 26 to 32 yrs, 21 32 yrs<, 8 <18 YRS 18 TO 25 YRS 26 TO 32 YRS 32 YRS< Age Age
  9. 9. Below 2 lakh, 16 2 to 5 lakh, 34 5 to 10 lakh, 23 Above 10 lakh, 18 0 5 10 15 20 25 30 35 40 Below 2 lakh 2 to 5 lakh 5 to 10 lakh Above 10 lakh Household income Household income
  10. 10. You feel comfortable while shopping online. strongly agree, 17 agree, 43 somewhat agree, 22 Not agree, 8 0 5 10 15 20 25 30 35 40 45 50 strongly agree agree somewhat agree Not agree feeling while shopping online
  11. 11. What motivates you to purchase products online? 40 12 19 10 4 18 16 20 13 6 11 26 14 10 9 4 12 11 25 17 2 7 7 13 38 0 5 10 15 20 25 30 35 40 45 Ease of ordering Ease of delivery Comparatively economical Exclusivity of product Anonymity and privacy 1st Rank 2nd Rank 3rd Rank 4th Rank 5th Rank
  12. 12. What’s the thing that demotivates you while purchase online. 54 8 9 9 5 14 24 12 22 9 4 19 22 22 11 7 17 15 21 15 3 10 16 6 35 0 10 20 30 40 50 60 cannot try product physically payment security issue non availability of payment option Getting wrong & broken product Hidden/shipping charges 1st Rank 2nd Rank 3rd Rank 4th Rank 5th Rank
  13. 13. What kind of products are preferred while shopping online Books Mobile/laptop/tablet/th eir accessories Home appliances clothing &accessories/shoes/wat ches Beauty & healthcare products 1st Rank 13 15 7 45 3 2nd Rank 12 24 11 16 18 3rd Rank 10 12 23 11 22 4th Rank 19 15 22 5 12 5th Rank 27 10 15 0 19 13 15 7 45 3 12 24 11 16 18 10 12 23 11 22 19 15 22 5 12 27 10 15 0 19 0 5 10 15 20 25 30 35 40 45 50 1st Rank 2nd Rank 3rd Rank 4th Rank 5th Rank
  14. 14. What are the factors that make you happy while purchasing online? 31 18 32 5 16 24 26 13 21 28 14 15 13 10 10 43 0 5 10 15 20 25 30 35 40 45 50 availability according to occasion availability of almost all international brands availability according to price scale exclusivity of some products Series 1 Series 2 Series 3 Series 4
  15. 15. Conclusion • Yes, most of the people agree that they feel comfortable while shopping online. • Ease of ordering motivates people the most to purchase online. • Not being able to physically try and test the product is the factor that demotivates people from shopping online. • Clothing and accessories items are most preferred products in online shopping. • Availability of products according price scales makes people willing to buy products online.
  16. 16. Keep surfing Keep buying

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