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Experimenting with Google Knowledge Graph & How Can 
we Potentially use it in Construction & Built Environment 
@priteshpatel9 
priteshpatel.me
About Me 
@priteshpatel9 
priteshpatel.me 
Agency 
Client 
Consultant
SEO Then & Now 
@priteshpatel9 
priteshpatel.me
Pub Quiz: How tall is Pritesh Patel?
Google SERP’s - People 
priteshpatel.me 
Images 
@priteshpatel9 
News 
Ar(cles 
Video 
Bio’s 
Movies 
Related 
People
Google SERP - Buildings 
@priteshpatel9 
priteshpatel.me 
Images 
& 
Map 
Descrip(on 
Details 
Reviews 
Related 
Places
Google SERP – Products 
@priteshpatel9 
priteshpatel.me 
Specifica(ons!
Google SERP - Things 
@priteshpatel9 
priteshpatel.me
Ever wondered what time Birmingham 
Library closes?
Google SERP – Answer Box 
@priteshpatel9 
priteshpatel.me
Ever wanted to visit this place on a 
Monday?
Google SERP – Answer Box 
@priteshpatel9 
priteshpatel.me
Calories in a Banana?
Google SERP - Health 
@priteshpatel9 
priteshpatel.me
Tour dates for Lady Gaga?
Google SERP - Events
Faster “Facts” can only mean one thing…. 
Text? 
That’s 
like 
so 
1997!
Welcome to Google Knowledge Graph, 
Semantic Search, Rich Snippets and 
Machine Learning
Knowledge Graph 
Searching 
for 
things, 
not 
strings. 
En77es, 
instead 
of 
text 
@priteshpatel9 
priteshpatel.me
@priteshpatel9 
priteshpatel.me 
“We 
are 
trying 
to 
level 
the 
playing 
field 
a 
bit. 
All 
those 
people 
doing, 
for 
lack 
of 
a 
bePer 
word, 
over 
op(misa(on 
or 
overly 
SEO 
– 
versus 
those 
making 
great 
content 
and 
a 
great 
site. 
We 
are 
trying 
to 
make 
Googlebot 
smarter, 
make 
our 
relevance 
be@er….” 
MaP 
CuPs, 
Google
Rich Snippets 
@priteshpatel9 
priteshpatel.me
Rich Snippets 
@priteshpatel9 
priteshpatel.me
Machine Learning 
@priteshpatel9 
priteshpatel.me
Google Hummingbird 
Introduced 
September 
2013 
in 
order 
to 
produce 
much 
more 
relevant 
results 
– 
understanding 
intent 
@priteshpatel9 
priteshpatel.me 
and 
adding 
context 
to 
queries. 
Brick 
& 
Mortar 
Store 
Type 
of 
Device 
Current 
Loca(on 
Intent
Google Hummingbird 
@priteshpatel9 
priteshpatel.me
My Little Experiment: 
How do I become a part of the Knowledge 
Graph and can I be an entity?
WTF is an entity? 
@priteshpatel9 
priteshpatel.me 
A 
thing
Trusted Sources 
Open 
source 
database 
containing 
well 
known 
people, 
places 
and 
things. 
@priteshpatel9 
priteshpatel.me 
We 
all 
know 
what 
this 
is. 
Yep. 
That’s 
me 
& 
my 
website 
Uses 
Structured 
Data
Freebase Structure 
Domains 
Topic 
Types 
Proper7es 
Values 
Media 
William 
@priteshpatel9 
priteshpatel.me 
Shakespeare 
Author 
Books 
Hamlet, 
Macbeth 
People 
Michael 
Jackson 
Singer, 
Performer, 
Film 
Actor 
DoB, 
Place 
of 
Birth, 
Age, 
Height, 
Weight, 
Nicknames 
August 
29th 
1958, 
Wacko 
Jacko, 
King 
of 
Pop 
Architecture 
The 
Shard 
Building, 
Architecture 
Firm, 
Architectural 
Style, 
Cost, 
Owner 
Floors, 
Floor 
Space, 
Occupants, 
Func(on 
Height, 
Date 
Opened, 
Hotel, 
Office
Populate Data About Me
Topic: Pritesh Patel 
@priteshpatel9 
priteshpatel.me
Wait For a Few Months….
What Do I Do? 
@priteshpatel9 
priteshpatel.me
When Was I Born? 
@priteshpatel9 
priteshpatel.me
Where Was I Born? 
@priteshpatel9 
priteshpatel.me
Social Graph Will Play a Part Soon 
There’s 
72,600 
pages 
to 
do 
with 
Pritesh 
Patel. 
Social 
Graph 
may 
influence 
who 
see’s 
info 
about 
me. 
i.e. 
my 
social 
connec(ons 
only. 
@priteshpatel9 
priteshpatel.me
What About Buildings?
Topic: The Shard 
Data 
Populated: 
Geoloca(on 
data 
(laitude 
and 
longitude) 
Address 
Height 
Architect 
Owners 
Architecture 
Firm 
Construc(on 
Started 
Date 
opened 
Floors 
Building 
Func(on 
@priteshpatel9 
priteshpatel.me 
Data 
Missing: 
Link 
to 
website 
Area 
Adjoining 
buildings 
Timezone 
Geometry 
Near 
Inside 
Nearby 
airports 
Architectural 
style 
Engineer 
Engineering 
firm 
Floor 
space 
Occupants 
Cost 
Value 
Features
Topic: The Shard 
@priteshpatel9 
priteshpatel.me
What About Who Worked On It?
Burj Khalifa Contractor 
@priteshpatel9 
priteshpatel.me
What About Architectural Styles?
Architectural Style 
@priteshpatel9 
priteshpatel.me
”Structured Data” 
Sound familiar?
BIM and Structured Data? 
@priteshpatel9 
priteshpatel.me
Can the Built Environment Create an Open 
Source Database for Buildings? 
“Create 
a 
base 
for 
whatever 
you 
think 
is 
interes7ng 
and 
useful, 
and 
help 
make 
the 
Internet 
a 
be@er 
place!” 
@priteshpatel9 
priteshpatel.me 
h"p://wiki.freebase.com/wiki/How_to_build_a_base
Can we Share Structured Building Data with Google? 
A 
base 
containing 
structured 
data 
about 
the 
proper(es 
of 
a 
building 
@priteshpatel9 
priteshpatel.me 
A 
wiki 
containing 
facts 
and 
suppor(ng 
informa(on 
about 
a 
building 
Our 
own 
content 
(webpages, 
stories, 
images, 
videos, 
tables, 
schema) 
An 
idea, 
if 
it’s 
not 
already 
happening 
now……
How Can FM’s Find Out Anything About a Building in 3 Secs? 
@priteshpatel9 
priteshpatel.me
Pub Quiz: Can you name the [architects of 
the Old Bailey]?
Just Google It…. 
@priteshpatel9 
priteshpatel.me
Pub Quiz: How tall is Pritesh Patel?
Just Google It…. 
@priteshpatel9 
priteshpatel.me
Thank You

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