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Webinar: How to grow your email list

In an age where your facebook page reach is regularly declining, twitter is rumored to be launching a facebookesque newsfeed algorithm and loyalty app adoption is on the decline, the importance of building strong customer relationships through email is increasingly important.

In this deck we show you the tools and distribution tactics the marketing manager at Uncle Maddio's Pizza used to add over 6,000 customer emails in 6 months.

Grow your email list free with privy.com/beta

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Webinar: How to grow your email list

  1. 1. www.privy.com (888) 602-0205 Webinar: How Uncle Maddio’s Added 6K Email Subscribers in 6 Months @privy #privydata December 9, 2014
  2. 2. HOUSEKEEPING • Start – 3:00p EST • End – 3:30ish EST • Q&A Period – 3:30ish-3:45ish – How to Ask Questions? @privy #privydata
  3. 3. Hi, Everyone! Ben Jabbawy – Founder of Privy – ben@privy.com @privy #privydata
  4. 4. LEVEL | INTERMEDIATE This is an intermediate webinar. Data centric material and tactical approaches to marketing. We have webinars of all levels. @privy #privydata
  5. 5. What Will Privy Do For Me? Privy gives you the tools you need to capture emails from anywhere online @privy #privydata and track how many customers come in-store
  6. 6. SUMMARY 1. Offers – one of many components to a marketing plan 2. Important channels and the power of email 3. Tactical approaches to capturing emails 4. Campaign ideas 5. Measurement 6. Now you’ve got emails, what’s next? @privy #privydata
  7. 7. Offers | FUNNEL OVERVIEW @privy #privydata
  8. 8. OVERVIEW | OUR FUNNEL @privy #privydata
  9. 9. Uncle Maddio’s • ~34 Locations in the USA • Jessica Woodside is their Field Marketing Manager • One of her many priorities is growing a database of email subscribers
  10. 10. SUCCESS FORMULA ACROSS CLIENTS | WHY EMAIL
  11. 11. Website traffic
  12. 12. Tactical approaches by channel • Website – popup and other widgets • Social media – landing pages • Email – landing pages Incentivize opt-ins on every channel
  13. 13. Website Widget – Closed State
  14. 14. Website widget – Open State
  15. 15. MOBILE WIDGET | WORKS WELL DESKTOP1 MOBILE2 VIEW RATE (CTR) 3.4% 1.8% CLAIM RATE 17.8% 21.9% Sources: 1) Mixpanel — {Event} by Context, by Device Reports, 2) Privy Mobile Widget Performance Comparison (10/25/13 – 6/5/14) @privy #privydata
  16. 16. Landing Page
  17. 17. Landing Page on Yelp, FB, and more:
  18. 18. Process and Approach 1. Create targeted offer – Build Landing page – Customize on Website 2. Distribute landing page – FB, Twitter, Yelp, Email, $100 on Facebook Ads 3. Grow list 1. Repeat!
  19. 19. Measurement
  20. 20. Campaign Ideas for acquisition • Long running offer – Bag of chips, complimentary soda in exchange for email • Limited time offer – $2 off new menu item, Grand opening giveaway • Redemption Sweeps – Redeem this on your phone and be entered to win X
  21. 21. You’ve grown your email list – now what? • Run mobile friendly email campaigns to drive a business goal: – Events aka “Rumtober” – New menu announcements – Holiday specials – Offers to drive business during slow times or weather
  22. 22. Q & A • Check out: blog.privy.com • Tweet us! @Privy • Send me an email: ben@privy.com @privy #privydata

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In an age where your facebook page reach is regularly declining, twitter is rumored to be launching a facebookesque newsfeed algorithm and loyalty app adoption is on the decline, the importance of building strong customer relationships through email is increasingly important. In this deck we show you the tools and distribution tactics the marketing manager at Uncle Maddio's Pizza used to add over 6,000 customer emails in 6 months. Grow your email list free with privy.com/beta

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