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flipkart story

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It explains about the success story of flipkart

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flipkart story

  1. 1. Flipkart
  2. 2. CEO’s profile
  3. 3. 1.Sachin Bansal was born on August 5, 1981.Chandigarh, the capital city of Haryana. 2.He graduated from the Indian Institute of Technology Delhi with a degree in computer engineering. 3.Techspan for just 5 months (August 2005 – December 2005). 4.Senior Software Engineer (January 2006 – September 2007) on project Flexible Payments atAmazon
  4. 4. 1.Binny Bansal is from Chandigarh and has graduated from the Indian Institute of Technology Delhi with a degree in Computer Science and Engineering. 2.Before co-founding Flipkart, Binny was previously employed with Amazon after getting rejected by Google twice
  5. 5. Every creation has an innovation Rise of Flipkart
  6. 6. 1.Good opportunity in the market around e- commerce. Also, regular job was not as challenging. 2.They started flipkart.com because they themselves felt the need for a good online book store. 3.E-commerce sector is one of the toughest to get into in India. They believe that they can make a difference here. They wanted to create something which has a long lasting value and which we can be proud of. Why did they choose to be an Entrepreneur…?
  7. 7. Why flipkart??????????? 1.An attractive neutral name 2.They were looking at names that did not just speak of books alone, but one that could suit any category of Products that we may add in future. 3.Also, they wanted to have a catchy name with high recall potential. Flipkart could in simple terms mean ‘Flipping things into your Kart’.
  8. 8. 1.Flipkart.com is a story of the two young graduates from IIT-Delhi 2.Start as a price comparison platform, but there weren't enough e-commerce sites to compare-thought, “why not start an e-commerce site?” -genesis of Flipkart-Rs. 4 Lakh -started to make a website. 3.On 5th september 2007 URL i.e Flipkart.com for the first time apartment room.
  9. 9. Get tie-ups with the major book vendors as they did not have an off- line book store. Get the approval for the credit card payment gateway. They did want to use CC Avenue as their interface is really confusing. So they had to convince Axis Bank for the payment gateway and that was not easy given the fact that they are a self-funded startup and they don’t have an offline presence….
  10. 10. The journey was quite challenging. They started by identifying people who could trust us initially and slowly built upon our good business relations with them. They had assumed a lot of things, especially around marketing. When those assumptions turned out to be incorrect the business model had to be changed. They have changed directions multiple times and have taken each mistakes a learning experience……!!
  11. 11. Catalog media Electronics,kitchen appliances, health care Life style products, bags,luggages
  12. 12. MIME260, a digital content platform company. Chakpak.com is a Bollywood news site Letsbuy.com is India's second largest e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million.
  13. 13. Myntra.com
  14. 14. Featured in Business Today as one of the top 25 startups of 2009 Nominated for Ernst and Young award for the best entrepreneur award of 2010 recorded repeat purchase rates of more than 50%.
  15. 15. as per Alexa traffic rankings,Flipkart is among the Indian Web sites credited with being India's largest online bookseller with over 11million books Flipkart.com, on August 24, 2012 announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital
  16. 16. Flipkart business report as follows: revenue in millions 2008-2009 2009-2010 2010-2011 2011-2013 2013-2014
  17. 17. REFERENCES
  18. 18. http://articles.economictimes.indiatime s.com/2014-03- 10/news/48083953_1_sachin-bansal- flipkart-amod-malviya http://daily.bhaskar.com/news/MON- SPE-flipkart-success-story-revealed- meet-sachin-bansal-and-binny-bansal- 4458841-PHO.html http://brandkahani.com/sachin-bansal- flipkart/ http://indiatoday.intoday.in/story/india- today-youth-special-sachin-bansal-and- binny-bansal-flipkart/1/151569.html www.wikipedia.com www.slideshare.com

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