The document discusses how top marketers make emotional connections with consumers to succeed in the marketplace. It argues that emotions trump intelligence, and that marketers need to focus on four key ingredients: discovery, exploration, inspiration, and attraction. Brian Sheehan and Michael Pranikoff presented on this topic, discussing how big data can help marketers better understand consumers on an emotional level.
Unveiling the Soundscape Music for Psychedelic Experiences
How Top Marketers Make Emotional Connections to Win
1. How the World's Top Marketers Make
Emotional Connections to Win the
Marketplace
Brian Sheehan
Associate Professor of
Advertising,
S.I. Newhouse School of Public
Communications, Syracuse
University
Michael
Pranikoff
Global Director,
Emerging Media
PR Newswire
@mpranikoff @bjsheehan7 #loveworks
24. Big Data Big Love
@mpranikoff @bjsheehan7 #loveworks
25. How the World's Top Marketers Make
Emotional Connections to Win the
Marketplace
Brian Sheehan
Associate Professor of
Advertising,
S.I. Newhouse School of Public
Communications, Syracuse
University
Michael
Pranikoff
Global Director,
Emerging Media
PR Newswire
@mpranikoff @bjsheehan7 #loveworks