8 tips to avoid being muted on Twitter, and an overview of the new Twitter "mute" feature.

1. 8 Ways a Brand Can
Avoid Being Muted on
Twitter

2. In May 2014 Twitter unveiled a new “Mute” feature
• Twitter users can elect
to hide tweets from
people or brands they
follow.
• Muted users can still
interact with others,
sending DMs and
@replies.

3. Other Twitter Mute FAQ:
• Muted users can follow you and interact with your
content.
• You can follow a user you’ve muted. Muting a user will
not cause you to unfollow them.
• @ replies and @ mentions from muted users you follow
will still appear in your Notifications tab.
• Muted users you follow can still send you a direct
message.
• When you mute a user, their previous Tweets will still be
displayed; only Tweets from the point you muted them
will be hidden.

4. HOW TO KEEP YOUR BRAND
FROM BEING MUTED
We went straight to Twitter for the answer.
Here are the most common responses.

5. 1. Too many tweets!
Don't tweet excessively. Too
many tweets, too often,
and/or in a short span of
time is very annoying to
people.

6. 2. Tweets that are too
promotional: Mind your manners.
All brands need to find their
balance in content that is simply
useful to their audience and what is
simply self-promotional.
3. No engagement: If all you’re
doing is broadcasting your
messages and not engaging your
audience you are missing the point
of social media, and your Twitter
account won’t be very interesting to
follow. Of course there are
exceptions. Newsfeeds like @AP,
for example.

7. 4. Irrelevant tweets: If you represent a
fashion brand and frequently post about
football or politics, you will probably lose
audience. And that goes the other way
around too.
Don’t be

8. 5. Too personal: When
representing an
organization, having
some human/personal
touch to a Twitter
account can be very
useful in connecting with
people, but you have to
know your boundaries.
Via Keep-Calm-OMatic

9. 6. Too many @’s and #’s: Overused, they
can make reading a chore. There are times
when you are going have a lot of mentions
and hashtags, like during a Twitter chat, but
it shouldn't be a daily thing.
Via http://howardogawa.wordpress.com/2013/06/17/facebook-hashtag/

10. Don’t be boring!
This shouldn’t require
explanation. Tweets
need to be interesting,
useful or entertaining.
Your organization’s
presence needs to
hold attention.

11. 8. Too much
automation:
some automated
tweets mixed
with human
curation and
engagement can
work fine. But
again, we have
to mind the
frequency.

12. More info!
Read the full blog post about
what communicators need to
know about Twitter’s Mute
feature, and how to avoid being
muted: http://wp.me/p16orh-
2GB
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