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B2B Product Management by Bizongo Co-Founder & CTO

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B2B Product Management by Bizongo Co-Founder & CTO

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From this presentation you will learn about B2B Product Management, why UX is more important for a B2B company and why building a product which is a part of user ecosystem is crucial for Product/ Market fit.

From this presentation you will learn about B2B Product Management, why UX is more important for a B2B company and why building a product which is a part of user ecosystem is crucial for Product/ Market fit.

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B2B Product Management by Bizongo Co-Founder & CTO

  1. 1. www.productschool.com B2B Product Management by Bizongo Co-Founder & CTO
  2. 2. FREE INVITE Join 30,000+ Product Managers on
  3. 3. COURSES Product Management Learn the skills you need to land a product manager job
  4. 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
  7. 7. Ankit Tomar TODAY’S SPEAKER
  8. 8. Target Segment Customer & User User feedback Pitfalls Know your domain Be an expert to understand your users UX vs Features What the customer wants Enterprise Sales Role of sales in product development Training & Release Cycles Frequent changes & role of training 1 2 3 4 5 6 PRODUCT MANAGEMENT – B2B vs B2C 8
  9. 9. 9 Product Management – Basics remain the same Know your Persona Solve problems Own the Product
  10. 10. 10 Target Segment Customer User
  11. 11. 11 User Feedback Pitfalls 1. Qualitative insights Vs Quantitative data 2. Set up a Customer Board – Customer success and Sales teams 3. Don’t directly do what users are demanding, optimize for what will improve organizational ROI 4. Learn to say NO to features - Not fitting in product vision – largest revenue customer
  12. 12. 12 Know your business domain – Be an expert
  13. 13. 13 UX vs Features Focus on good functional UX Features needed for approval BUT
  14. 14. 14 ENTERPRISE SALES – ROLE OF SALES 1. B2B products - sold via a sales team than self served - Long term relationships 2. Sales – channel for customer feedback 3. Don’t let Sales lead product development 4. Treat them as another customer, take their feedback and prioritize well 5. Have a prioritization framework to set expectations
  15. 15. 15 Training and Release cycles 1. Frequent releases without training can be dangerous 2. Every new feature is a opportunity to upsell – Keep your sales team informed 3. Setup avenues for training internal teams as well as users 4. B2B users can be trained, B2C users may drop-off if they don’t get it in the first go – But still not a substitute for good UX
  16. 16. Workshop 16
  17. 17. 17 Let’s build an ecommerce platform for selling different type of LED bulbs 1. Focus questions ■ Customer focus group ■ How will you drive Research ■ How will you prioritize features ■ What will be MVP ■ What is absolutely needed for businesses but not consumers ■ Shipping strategy - Release cadence ■ UX approach differences
  18. 18. www.productschool.com Part-time Product Management, Coding, Data, Digital Marketing and Blockchain courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Toronto, London and Online

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