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Challenges of a Product Manager by eBay Sr PM

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Challenges of a Product Manager by eBay Sr PM

  1. 1. JM Coaching & Training © 2020 www.productschool.com Challenges of a Product Manager by eBay Sr PM
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS 40 HOURS 40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. “Myths and Challenges of Product Management" by eBay Sr. Product Manager www.productschool.com
  6. 6. Astika Gupta S P E A K E R
  7. 7. A B O U T M E 2016 2017 Product Manager intern Product Manager 2018 2021 Product Manager Sr. Product Manger 2011 Systems Engineer University of Mumbai Bachelors - Electronics and Telecommunication Engg. University of California, Berkeley Masters - Information Management and Systems
  8. 8. Brush Stroke List 01 02 03 Myths Challenges Tips Agenda www.productschool.com
  9. 9. Myths www.productschool.com
  10. 10. #Myth PMs need technical degrees PMs need technical foundation and experience. What PMs need is… … to have a deep curiosity about the underlying technology behind their projects. … to be detail-oriented, and possess the ability to develop strong partnerships with engineering. What PMs need is… www.productschool.com
  11. 11. #Myth The PM-as-CEO analogy www.productschool.com
  12. 12. PMs are the ultimate facilitators. #Myth PMs are the idea generators and decision makers Idea 1 Idea 1 Idea 4 Idea 3 idea 1 Idea 5 Idea 3 Idea 3 Idea 4 Idea 4 Idea 2 Idea 2 Idea 2 Idea 3 Idea 2 Idea 1 Tom Linh Steve Karyn www.productschool.com
  13. 13. #Myth PMs have to be great at company politics PMs have to be great at managing stakeholders. www.productschool.com
  14. 14. #Myth Product manager and Product owner are the same Their responsibilities are different. PM can be a PO. www.productschool.com
  15. 15. www.productschool.com Challenges
  16. 16. Product execution Documentation Engineering buy-in Influencing people Customer interaction Goals setting and Metrics Stakeholder management Wearer of multiple hats Experimentation and Data analysis www.productschool.com
  17. 17. A day in a PM’s life ✔ Core product activities (e.g., writing specs/PRDs or tickets) ✔ Interacting with customers or customer-facing teams ✔ Working with engineering (e.g., stand-ups) ✔ Collaborating with the design team (e.g., reviewing wireframes) ✔ Updating executives (e.g., product reviews) ✔ Other miscellaneous meetings (e.g., weekly team meetings, all-hands) www.productschool.com
  18. 18. #Challenge Managing upwards and stakeholders Stakeholders are not approvers, they are advisors. How do you manage your managers, senior managers and on up the ladder? How do you manage your stakeholders? www.productschool.com
  19. 19. #Challenge Prioritizing Roadmap without real market feedback Ask the market directly for feedback. Generate actionable insights. Product leaders need real feedback to set priorities and create a product strategy. But a lot of them don’t conduct market validation at all. www.productschool.com
  20. 20. #Challenge Dealing with feature/product failure Understand the “Who” and “Why” of it, but focus on the “What” Failing is part of the process. Have a greater impact by turning those failures into opportunities for the broader company. www.productschool.com
  21. 21. #Challenge Change coming in from all angles Measure and plan for “churn” PMs work on abstract problems with change as the only constant. How do we deal with constant change? www.productschool.com
  22. 22. Grow others around you Tips Be detail-obsessed Learn to say “No” Become an expert in your domain Be Far-Sighte d www.productschool.com
  23. 23. Great PMs live in the future and work backwards, focus on customer and business impact, and amplify their teams. www.productschool.com
  24. 24. Thank You! www.productschool.com LinkedIn: https://www.linkedin.com/in/astikagupta/
  25. 25. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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