Main Takeaways: - Product discovery is key if done continuously and iteratively - Iterations are different from incrementations - Failures are a big contributor in iterations’ success

1. www.productschool.com
Continuous Product Discovery in Action
by Google Sr PM

2. CERTIFICATES
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3. Corporate
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Management skills

4. Free Product Management Resources
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bit.ly/product_resources
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5. Continuous Product
Discovery in Action
Dr. Nesrine Changuel – Product Manager at Google

7. Disclaimer
All views and opinions expressed are those of the presenter and do not reflect
the official policy or position of any other agency, organization, employer, or
company, including but not limited to Nokia, Google, Spotify or Microsoft.

8. Delivering Value
One of our main goals as
Product Managers is to focus
on delivering value to
our users.

9. Delivering Value
Product
Discovery
Product
Delivery
Same Goal = Reducing Uncertainties

10. Iterative Process
Design Thinking Lean Startup Agile

11. Iterative ≠ Incremental

13. Spotify Framework
❖ Discovery phase
❖ Identify challenges
❖ Create hypothesis
Think it Build it Ship it Tweak it
❖ Delivery Phase
❖ MVP: Minimum Viable
Product
❖ Delivery Phase
❖ MCS: Minimum
Criteria for success
❖ Have we moved the
metrics the way we
wanted?
❖ Re-think it
❖ Revisit Hypothesis
❖ Continuously look
at data

14. Iterative Process
Idea Prototype
Build
Analyze Data
Hypothesize Deploy
Think it Build it
Ship it
Tweak it

16. Iterations Toward a Goal
Goal

17. Spotify Mission
“Our mission is to unlock the potential of
human creativity - by giving a million
creative artists the opportunity to live off
their art and billions of fans the opportunity
to enjoy and be inspired by it”

18. Spotify Strategy
Audio-First

19. Product Discovery Iteration in Action
Metallica Documentaries
2016
Video Canvas
2018
Video Podcast
2020
Spotify Clips
2021

20. “We aim to make mistakes faster than anyone else”
Daniel Ek

22. Effectiveness vs Efficiency
Efficiency
Effectiveness
Do the thing right
Do the right thing

23. Key takeaways
● Product Discovery is Key to Provide Value
● Adopt an Iterative Product Discovery
● Iterative is not Incremental

24. Thank you
https://www.linkedin.com/in/nesrinechanguel/

25. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training