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How to Ace the Product Manager Interview by HubSpot PM

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How to Ace the Product Manager Interview by HubSpot PM

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Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate

Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate

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How to Ace the Product Manager Interview by HubSpot PM

  1. 1. www.productschool.com How to Ace the Product Manager Interview by HubSpot PM
  2. 2. FREE INVITE Join 30,000+ Product Managers on
  3. 3. COURSES Product Management Learn the skills you need to land a product manager job
  4. 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
  7. 7. COURSES Blockchain for Managers Learn how to trade cryptocurrencies and build products using the blockchain
  8. 8. Iuliia Palma TONIGHT’S SPEAKER @ProductEvents
  9. 9. How to ace product manager interview Iuliia Artemenko Palma Product manager @HubSpot
  10. 10. Introduction
  11. 11. My background Senior product manager, Experian Manage three global product lines in data quality space Product manager, HubSpot Manage global sales acceleration apps within Sales Hub Analytics Background in analytics, running analysis for decision making for pharmaceutical, information management, biotech, manufacturing industries Product manager, Black Ink Launch new BI software product for manufacturing industry
  12. 12. Who are you?
  13. 13. What we will cover ● What is product management ● Product manager skills & responsibilities ● Product manager types ● Interview process ● Interview recommendations
  14. 14. What is product management
  15. 15. We will focus on Associate Product Manager ● No direct product management experience Product manager ● Has product management experience
  16. 16. Types of PMs ● Growth product manager ● Product manager ● Product owner ● Program manager ● Technical product manager
  17. 17. PM skills ● Leadership ● Strategy/Planning ● Operational Ability ● Technical Ability ● Business Acumen ● Analytics
  18. 18. PM responsibilities ● Set product vision ● Define product strategy ● Manage product roadmap and backlog ● Perform quantitative and qualitative research of the target market, competitors, user research ● Write product requirements ● Work with engineering to build the product ● Work with marketing, sales, support to launch the product ● Drive product growth
  19. 19. Interview Process On Site interviews with hiring manager, product, engineering, design teams Recruiter Phone Screen OfferHiring manager phone screen
  20. 20. Interview Recommendations
  21. 21. Preparation Iteration
  22. 22. Company research ● Products ● Competitors ● Customers/market ● Revenue ● Reviews ● Metrics ● News
  23. 23. Company strategy ● Mission ● Strategy ● Strength ● Weaknesses ● Challenges
  24. 24. Discoverability Marketability
  25. 25. What do recruiters look for PM roles Experience as product manager Managed dev team, took an idea and saw it thru to launch APM Someone who understand the product and customers, coachable Screener questions: ● Is a candidate a good communicator? ● Can you tell me a story? ● Can you build relationships? ● Can you work with different stakeholders? ● Do you have a business sense? ● What is your favourite product? Why? ● What is your least favourite product? Why?
  26. 26. Pass recruiter screen: Tell a story ● Problem ● Journey ● Solution ● Result ● Success
  27. 27. Recruiter red flags ● Not mentioning working with development team ● No conflict ● No self critique ● Avoiding failure
  28. 28. Interview questions
  29. 29. Tell me about yourself ● Prepare, practice and iterate your pitch ● Tell me a story ● Keep it relevant ● Short and to the point ● Don’t be too technical ● Show that you care
  30. 30. Behavioral questions Job 1 Job 2 Job 3 Leadership Influence Teamwork Success Challenge/Conflict Mistakes/Failure
  31. 31. Estimation ● Clarify ● Equation ● Estimate ● Validate
  32. 32. Case ● 1000 people sign up but only 10 bought? ● How would you evaluate potential product launch?
  33. 33. Product questions ● How would you design ● How would you improve ● What is your favorite product/product that inspires you?
  34. 34. Approach ● Understand the problem ● Provide a structure ● Identify users and customers ● Use cases: how will they be using the product, what are their goals ● How well is current product solving for their goals ● What solutions would improve it ● Summary
  35. 35. APM recommendations
  36. 36. APM DOs and DON’Ts DO ● Show a track record of solving a problem ● Articulate what initial problem was, how you iterate on it, what you learned ● Demonstrate coachability, passion for learning ● Try building things on your own ● Take feedback and make changes ● Proactively solve the problem ● Demonstrate thought process, not only theoretical knowledge ● Domain expertise in your field ● Tell a good story ● Show how do you channel motivation DON’T ● Be overly confident ● Focus only on successes ● Don’t ask questions ● Don’t ask for help
  37. 37. Good questions to ask Company focused ● What are the business goals for the next year or so? ● How does your product strategy align with it? ● What are the company’s global presence plans? ● How do you compete with X when they up to…? ● Based on my research this is your main differentiator with your competitor A, is this the direction you plan to continue? Are there other strategies you working on? Role specific: ● Typical PM day, team structure (Designer? Engineering leads?) ● What development process does the team use? ● What are core PM skills you looking for? ● What is the most challenging about being a PM here?
  38. 38. Q&A
  39. 39. Thank you
  40. 40. www.productschool.com Part-time Product Management, Coding, Data, Digital Marketing and Blockchain courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Toronto, London and Online

Notas del editor

  • Engineers?
    PMs?
    APMs?
    Sales?
    Support?
    Ops?
  • Question to the audience
    Engineers build product, designers design product. What does PM do?
    PM ensures that the right product is built.
  • Research about the company
    Learn from each interview experience
  • Products: what products does company create?
    Competitors: who are their competitors, how is the company different?
    Customers/market: target market?
    Revenue: how does the company make money?
    Reviews: how do customers feel about the company?
    Metrics: if have access, what metrics are important for the company
    News: what are they up to lately
  • Mission: find mission statement, is it accurate to their presence
    Strategy: is there a clear strategy for the company
    Strength: product selling points
    Weaknesses: major issues with company and its products
    Challenges: biggest issues
  • Insight from a recruiter (previously worked at LinkedIn)
    Linkedin is a first choice when looking for candidates
    Ensure your profile reflects key product management keywords
    Connect to other PMs, recruiters are often look at similar profiles
    Attend industry events: recruiters utilize attendee lists as a potential candidate pool
  • Master the story in each category
    What do you want to say about yourself: creative, analytical, collaborator, can execute

    Bad examples:
    Bad mouth other people
    Helplessness

  • https://blog.hubspot.com/service/become-product-manager

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