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How to Onboard & Add Value to Your Team by YouTube PM

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How to Onboard & Add Value to Your Team by YouTube PM

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Main takeaways:
- Learn the Space: Have a growth mindset as you gain domain expertise
- Build Relationships: Success as a PM is defined by those around you, invest in your PM & cross-functional relationships
- Get Scrappy: As you start to discover meaningful problems, roll up your sleeves and do what you can to solve them

Main takeaways:
- Learn the Space: Have a growth mindset as you gain domain expertise
- Build Relationships: Success as a PM is defined by those around you, invest in your PM & cross-functional relationships
- Get Scrappy: As you start to discover meaningful problems, roll up your sleeves and do what you can to solve them

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How to Onboard & Add Value to Your Team by YouTube PM

  1. 1. JM Coaching & Training © 2020 www.productschool.com How to Onboard & Add Value to Your Team by YouTube PM
  2. 2. JM Coaching & Training © 2020 CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  3. 3. JM Coaching & Training © 2020 Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. JM Coaching & Training © 2020
  6. 6. How to Onboard & Add Value to Your Team Karan Mathur @karanmathur_
  7. 7. Hey, I’m Karan! ● Product Manager @YouTube | Search & Discovery for Kids ● Previously PM @Intuit | Mobile Invoicing, Conversation AI, Small-biz lending ● Grew up in St. Louis, MO ⇒ Stanford 17’ ● Interests: NBA, comedy, eating new things
  8. 8. 100% of PMs start on a new team / project at some point in their career
  9. 9. 3 main takeaways 1) Learn the Space : Have a growth mindset as you gain domain expertise 2) Build Relationships : Success as a PM is defined by those around you, invest in your PM & cross-functional relationships 3) Get Scrappy : As you start to discover meaningful problems, roll up your sleeves and do what you can to solve them
  10. 10. Learn the Space
  11. 11. Building domain expertise Know the User Know the Landscape Know the Product PM is the voice of the user Spend time talking to users, understanding their pain-points, and see them use the product Leverage qual & quant data to see how what users say/do/think/feel Do your research on competitors and the industry Determine your competitive advantage for the product & business model Know how to pitch in <1 min why your team is the best equipped to succeed at solving your user’s problems Spend time in the product! Do a product tear down with fresh eyes, where are you delighted? Disappointed? Build a habit of going in the product to test changes, and piece by piece see how everything fits together
  12. 12. Ask questions to build context ● PMs work cross-functionally to define and approach problems from different altitudes and heuristics ● Asking questions is the best way to learn and understand the complexities across the various functions you’re working with ● Give yourself time to think as you absorb material, gathering info is half the battle, understanding & organizing it key when forming your viewpoint Asking questions helps you develop your opinion. Having a POV backed by your instinct & data is critical in making decisions and developing durable principles
  13. 13. Build Relationships
  14. 14. PM ENG UX DataMKT Legal Policy Biz Ops PRTNS
  15. 15. PMs are generalists in a room of specialists ● The PM will never be the expert in the room in a specific discipline, but should be able speak across disciplines to solve problems ● Set up 1:1 coffee chats with your cross-functional partners & learn about their role, their style, and define your working relationship ● PMs often wear multiple hats, filling in the gaps based on what the team needs to move forward ⇒ don’t be shy asking for advice on how! PMs do not always own the decision. PMs can control the pace and quality of a decision. Lean on your cross-functional partners to help you make the most informed decision
  16. 16. Building trust with your team Humility Intention Reliability Empowerment Lead with humility and curiosity You will mess up--own it! Servant-leadership Meet your team where they are Respect boundaries Empathize and show interest in your teammates as people, not just coworkers Be present when in meetings Follow through on AIs and deadlines Offer to help do the things no one else wants to Make time for team bonding Evangelize the team when things are tough Celebrate milestones and achievements Build a culture where everyone has a voice and contributes to team dynamics & direction
  17. 17. Get Scrappy
  18. 18. Develop a plan with your manager ● Your manager should have a clear understanding of your role within the team and larger org ● Work with your manager to make SMART goals for your onboarding in phases (30/60/90 day milestones) ● Leverage your manager to learn more about the org, raise any escalations, and get feedback on your craft and impact on the team Managing goes both ways. Be sure to express how you like to work with your manager, and establish a communication & feedback cadence that works for both of you
  19. 19. Prioritize something small, yet meaningful ● As you are learning the space and building relationships, keep track of gaps & issues you see in the product & on your team ● Prioritize these issues by impact, and size them up by complexity: what’s the simplest, most-impactful thing I can do in [time-box]? ● Set a goal for the day / week to accomplish your task to measure progress Before you run off chasing down a problem, make sure you’re getting feedback from your manager or cross-functional partners to validate your thinking!
  20. 20. Take time to build useful skills early ● If you need data ⇒ ask where the data lives & where you can get access to write your own queries ● If you have questions about users ⇒ leverage old research repositories, search online for relevant articles and materials, form hypotheses that you can test ● If you want to bring a new idea to life ⇒ build low-fidelity mocks yourself with whiteboards, screenshots, and photoshop It doesn’t matter if you have a technical / design background or not, being curious and willing to learn is the most valuable asset
  21. 21. Thank You!
  22. 22. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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