Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

How to Pivot into Product Management by Expedia Group Sr PM

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio

Eche un vistazo a continuación

1 de 28 Anuncio

How to Pivot into Product Management by Expedia Group Sr PM

Descargar para leer sin conexión

Main Takeaways:
Know who you are
- Understand the different type of Product Managers
- Realize where you fit better and what new skills you want to grow
- Strategy to acquire new skills
- Identify Product Manager opportunities that suit your skills

Main Takeaways:
Know who you are
- Understand the different type of Product Managers
- Realize where you fit better and what new skills you want to grow
- Strategy to acquire new skills
- Identify Product Manager opportunities that suit your skills

Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Similares a How to Pivot into Product Management by Expedia Group Sr PM (20)

Anuncio

Más de Product School (20)

Más reciente (20)

Anuncio

How to Pivot into Product Management by Expedia Group Sr PM

  1. 1. www.productschool.com How to Pivot into Product Management by Expedia Group Sr PM
  2. 2. FREE INVITE Join 35,000+ Product Managers on
  3. 3. COURSES Product Management Learn the skills you need to land a product manager job
  4. 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
  7. 7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
  8. 8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
  9. 9. COURSES Corporate Training Level up your team’s product management skills
  10. 10. Vivek Kumar TONIGHT’S SPEAKER
  11. 11. Product Management - How does it look from outside?
  12. 12. Product Management - This is how the market sees it Avg PM Compensation in Seattle (60% – 120% higher than average salary) Avg Compensation in Seattle *Source – paysa.com
  13. 13. And you have seen this, of course!
  14. 14. So how hard would it be to really pivot into product management For me, it turned out to be not easy
  15. 15. Learning 1 – There are many PM roles, which one is the right fit? 1. Growth PM – Loves the chase of finding conversion and retention improvements e.g. Growth Marketing Manager at Facebook 2. Business PM – Takes ideas from conception to launch e.g. Non-Tech Sr. PM role at Amazon 3. Technical / Platform PM – Interface between engineering teams and business PMs e.g. Tech PM role at Amazon 4. AI / ML PM – Resolve AI/ML related product problems e.g. Search PM role at Google 5. PM on internal tools – Product Manager for internal employee productivity tools e.g. Senior Product Manager – Business Intelligence 6. B2B and B2C PM – Requires different skills e.g. B2C PM should have more of UX and design chops whereas B2B PM should have more technical chops
  16. 16. Learning 2 – Product Management is beyond just UX, Tech & Business skills
  17. 17. Learning 3 – There is always a problem to be solved but how? Product Managers see complicated and loosely defined problems everyday and a big part of the day goes in solving such problems You need frameworks to solve these problems, some examples: • What metrics to track for your product? ✔ AARRR or AARM frameworks • Should we invest in this product/industry? ✔ Porter’s 5 forces analysis • Develop a product idea ✔ 5W’s and H • Prioritization of roadmap ✔ Kano model, Weighted framework • We need to get ROI / cost for building this product? ✔ Napkin math • Many other frameworks for market positioning, pricing etc. e.g. 4 P’s, 5C’s, REAN etc. Which framework to use where?
  18. 18. Learning 4 – Good Product Managers should always be ‘ON’ Think like a product manager all the time: • If you liked a product then what did you like about it? • If you didn’t like a product then what did you not like about that product? • How will you improve a product if you were the product manager? • Why do you think a feature wasn’t implemented in the first place? • All big tech companies want product managers who can answer these questions about any product they use
  19. 19. Learning 5 – Good Product Managers require high Emotional Intelligence Product Management is inherently people-oriented hence it requires high Emotional Intelligence to deal with people • Product Discovery • Understanding the real pain points of your customers • Product Delivery • Influencing stakeholders • Motivating / Inspiring cross-functional teams • Conflict resolutions between teams • Product Marketing • Influence customers • Managers of product managers • Developing and retaining talent
  20. 20. That does seem like a lot but there is a method to get there
  21. 21. So…..how do we pivot into Product Management?
  22. 22. Step 1: Which PM role is suitable for you? Growth PM - You have quant-heavy background - You can easily isolate metrics that drive growth engine Business PM - You are a good thinker and are able to paint and see the big picture - You can do market research and put strategy together Technical PM - You can think through technical products easily - You can talk engineer’s language - You have a background in engineering AI / ML PM - You are equipped with good analytical abilities - You can easily translate user need to problems that AI/ML can solve Designer PM - You understand what a good product experience should be like - You have a background in UX Internal Tools PM - Perfect starting place to build PM skills - You know how internal systems talk to each other
  23. 23. Step 2: Research the role and organizations you are interested in - Peruse job descriptions of the role - Connect with PMs inside these organization and understand their day-day - Attend networking events, meet-ups where you can connect with PMs and learn about their recent product launches. - Review your resume and list out gaps - Read and watch product releases from top tech companies - Read reviews of such products, what is working and what is not
  24. 24. Step 3: Address skill gaps PM courses designed to help with some of these skills Hard Skills • PM Frameworks • Technical Skills • UX Skills • Analytical Skills • Design Thinking • AI / ML Skills • Growth Hacking Skills Soft Skills • Public Speaking • Negotiation Skills • Conflict Management • Leading without authority • Teamwork • Ability to take feedback • Prioritization • Time Management
  25. 25. Step 4: Research Interview Loops and prepare your resume - Identify companies you want to apply to - Understand how the interview loop works in that company - 1 or 2 rounds of telephonic interview followed by in-person interviews. Expect 7-10 rounds of interviews if you clear telephonic round - Different companies and roles have different formats of interviews hence researching the company helps - Research on Glassdoor.com for interview tips and questions - Some literature that can help you prepare for interviews: Decode and Conquer, The Product Manager Interview, Lean Analytics, The Product Manager Interview by Lewis Lin.
  26. 26. Step 5: Go through the grind – success is one step away - If you are aiming for top companies then these interview loops can be tricky – most companies have a cookie cutter idea of their Product Manager material - There are multiple facets to being a Product Manager – interview failures teach you which facet needs polishing ! - Networking that you perform in Step 2 will help you to get calls for interviews - Always have your Product Manager hat on – cultivate a habit to spot and review products at work and play; some interviews tend to have a rapid fire round about products around you
  27. 27. Thank You! Connect with me at: https://www.linkedin.com/in/vekkmr/
  28. 28. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online

×