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Intro to Product Management by HubSpot Product Manager

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Intro to Product Management by HubSpot Product Manager

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Takeaways:
- Meet the Product School Team and potential classmates
- Get an overview of the curriculum and course objectives
- Meet the Lead Instructor and hear about their background
- Have the chance to ask Product School Alumni questions about their experience

Takeaways:
- Meet the Product School Team and potential classmates
- Get an overview of the curriculum and course objectives
- Meet the Lead Instructor and hear about their background
- Have the chance to ask Product School Alumni questions about their experience

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Intro to Product Management by HubSpot Product Manager

  1. 1. www.productschool.com Intro to Product Management by HubSpot Product Manager
  2. 2. FREE INVITE Join 35,000+ Product Managers on
  3. 3. COURSES Product Management Learn the skills you need to land a product manager job
  4. 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
  7. 7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
  8. 8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
  9. 9. COURSES Corporate Training Level up your team’s product management skills
  10. 10. Iuliia Palma TONIGHT’S SPEAKER
  11. 11. About me Iuliia Artemenko Palma Product manager at HubSpot HubSpot is inbound marketing and sales software that helps companies grow better ● Founded in 2006 ● 48,000 customers ● 100+ countries ● 24,000 attendees of Inbound 2018
  12. 12. Background Work experience: ● Senior Product Manager, Experian ● Product Manager, Black Ink ROI ● Manager, Analytics and Marketing Operations, Winsper ● Marketing Analyst, Marketing IT and Operations, Winsper ● Marketing Data Analyst, Iron Mountain Education: ● Masters of Management, Cambridge College, Cambridge, MA, USA ● Bachelor of Science in Sociology, NTUU “KPI”, Kiev, Ukraine
  13. 13. Core product management expertise in ● Experienced in managing products across various lifecycle stages: ○ Launching new products to market ○ Driving innovation and differentiation strategies for mature products ○ Leading growing products to expand market share ○ Managing sunsetting of the products ● Managing product lines across global markets: NA, APAC, EMEA, UK&I, LATAM ● Defining product strategy and roadmap prioritization ● Effective product development methodologies (certified scrum product owner) ● Leveraging analytical background for data driven product decisions
  14. 14. Overview of the course: Product management Validate How to understand if opportunities are worthy the investment: leveraging qualitative and quantitative methods to confirm your hypothesis Execute How to execute on identified and validated opportunity for product/feature development (PRDs, design, working with engineering, alpha/beta testing, etc.) Launch/Iterate How to launch new product/features to market and what happens next Identify Business goals, product strategy, how to identify opportunities for product development from customer feedback to blue sky opportunities
  15. 15. Overview of the course: PM career Speak Public speaking Brand Identify your core strength as PM, translate it into strong LinkedIn profile and noticeable resume Interview Practice interviewing for PM jobs via mock up interviews Practice skills Each class includes an interactive exercise where you can practice real PM skills: find feature to develop, write PRDs, use backlog, wireframe the feature, prepare G2M strategy
  16. 16. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online

Notas del editor

  • The course is structured around 4 key areas of product management:
    Identifying opportunities for product development
    Validating if the opportunities are worthy the investment
    Executing
    Launching and iterating

    Identify: it is a PM job to collect feedback from the market, stakeholders, internal business goals, customer feedback and convert into relevant and actionable product roadmap. You will be the source of ideas and main filter of information coming at you from various sources. Question, where do you think feedback is coming from?

    Validate: how do you know what one person is saying is valuable? There are ways you can qualify opportunities by using quantitative data (company strategy alignment, domain experts feedback) and quantitative data (surveys, product analytics)

    Execute: you have a great idea, you validate it is worth the effort what to do next? How to convert into smth engineers can actually execute on? PRDs, working with design, working with various product dev methods is the next steps

    Launch: once feature is done and tested the work is not over. You need to collaborate with other teams to ensure feature is marketed, support is trained, customers have resources that allow them to utilize the feature

    Iterate: PMs need to stick with the launched feature after it is launched to track usage, feedback and make decisions about potential iterations
  • Practice
    Speak
    Brand
    Interview

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