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Learning and Innovating in Every
Moment by Salesforce VP of
Product
productschool.com
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Certificate Path
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Belinda Wong
VP of Platform Product
Salesforce
Learning and Innovating
at Every Moment
ProductCon San Francisco - May 10, 2022
1. Facts
2. Insights
3. Hypothesis
❖ Who
❖ What
❖ Where
❖ When
❖ Why
Insights
❖ How might
we …
❖ What if …
Let’s Map to Product Design
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Facts
Insights
Hypothesis
Product Design Tools
Journey Mapping, User Research
& Interviews, Product Metrics
User Testing & Interviews,
Prototyping, In-app Feedbacks
Prototyping, A/B Testing
Warning Signs
● Leaping to
solutions
● Analysis paralysis
● Perfectionism
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