Managing B2B Enterprise Products by Seven Lakes Tech Sr PM
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Main takeaways: - Building a scalable product by ensuring you look at scalable technologies & minimizing tech debt - Building a loosely architected product to ensure you can increase scope in the future - Building for adoption and avoid becoming shelfware
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Managing B2B Enterprise Products by Seven Lakes Tech Sr PM
- 1. www.productschool.com Managing B2B Enterprise Products by Seven Lakes Tech Sr PM
- 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
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- 7. Agenda ● How Enterprise B2B is similar to B2C ● How Enterprise B2B is different ● What are the complexities that an Enterprise organization adds ● Solving for Enterprise B2B
- 8. Enterprise B2B is similar to B2C... The product needs to easily solve your user’s current problem!
- 9. ...also Enterprise B2B is significantly different Reliability, Performance & Training are base requirements for adoption Process variations across customer base need to be accomodated Scalability, Security & Auditability are key aspects to consider during architecture
- 10. Building for Adoption User should be able to easily & reliably use the product with easily accessible training
- 11. Build for Scope Product team should be able to easily add adjacent scope to the product to help increase user base
- 12. Build for Scale As your customer base and customers grow, performance & reliability should remain high
- 13. Solving for Enterprise B2B ● Build for Adoption - don’t let your software become shelfware, pay attention to implementation, deployment processes, data migration & user training ● Build for Scope - pay attention to the coupling in the architecture, ensure modules are loosely coupled so new business requirements can be easily incorporated as you move across customers or as business conditions change ● Build for Scale - pay attention to the technical architecture, ensure scaling & performance issues can be accounted for as your user/transaction base grows
- 14. And one more thing... Buyer, Influencer and User personas can be very different… ... so as you plan your product ensure you are listening to all of them and making the best judgement for your users & the ROI of your company
- 15. www.productschool.com Part-time Product Management Training Courses and Corporate Training
Notas del editor
- If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
- Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
- As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
- Tonight's talk is “ [TITLE] ” with [NAME]. Welcome, [NAME].
- What does that mean? So much opportunity for growth in this space. Typically large organizations are decades old and have adopted technology slowly and now need to leapfrog all the intermediate eras to stay competitive with today’s market. This means that the role of a product manager building for an enterprise consumer is critical.. But what does one have to keep in mind as an enterprise product manager?
- This is a packed statement Need to understand who is the user Need to understand what their problem is Need to understand the optimal solution for their problem As the problem statement evolves so should the product Should be simple enough for the user to adopt & use The same principles apply and there are many resources for that, so i won’t really jump into that aspect.
- Need to pay attention to a few key aspects Scalability - as user counts increase performance is typically compromised, i’ve seen cases where key download or upload functions are down to a standstill & users go back to their spreadsheets if that kind of stuff happens Scope of solutions - as your software moves from one enterprise customer to another you will definitely find that things are done a bit differently even through the base process maybe the same. For example one company sends their reports for review and approval and other company just sends out reports automatically before those reports go out. so as you get new scenarios to solve for make sure your base architecture is loosely coupled so you can create and deploy new modules with ease. Security - Auditability
- Talk about an example here of what that means: Let’s take an example of one of my users in the field, they are typically not college educated but will have a high school degree, will be either in the 30 yr old range or the 60 yr old range... you need to make sure that the users experience is comparable if not better than the commercial b2c apps they are used to.
- Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!