1.
www.productschool.com
Pivoting Between Industries
by Amazon Sr PM

2.
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3.
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Management skills

4.
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5.
PM Pivoting
Between Industries

6.
Kimberley Holloway
Sr. Product Manager, Amazon

7.
Where I have worked as a PM
03
06

8.
Definition of Pivot
• Noun: the central point, pin, or shaft on which a mechanism
turns or oscillates.
• In Business: A pivot means fundamentally changing the
direction of a business when you realize the current products
or services aren't meeting the needs of the market.
• In Basketball - Pivoting is when a player stands still and steps
with one foot . The foot that stays on the ground is called
the pivot foot.

9.
Today’s Topics
Why do we pivot, or
have the desire to?
When is the best
time to pivot?
How to make the
transition? Pivot Power!

10.
Why do I want to Pivot
01
Create new opportunities
to stay relevant
02
Challenged Differently
Bored
04
05
Looking for new
Challenges
06
Reinvigorate your
brand!
03
Gain new Perspective

11.
Ultimately the reason you
desire to pivot is yours!
Own it and make it apart of
your story and journey

12.
I saw the sign! When to pivot..
• Slow or no career progress,
• slow moving or extinct industry.
• Plateau
• Perspective about your industry
has changed
Internal Factors
• Job Loss,
• Market Changes
External Factors
Signs Include:

13.
How to determine its time
SWOT ANALYSIS of your company, industry and role
OPPORTUNITIES
WEAKNESSES
STRENGTHS
03
02
01
THREATS
04

14.
Shifting is Hard
• Why?
• Unicorn Status hire
• Industry plus role expertise
• Less than 5% actually meet all job requirements in a
posting

15.
How to Transition

16.
To Start the Process:
1. Ask yourself:
● Interests outside of work?
● What are you reading? Publications, books or
articles are you drawn to read during your
free time?
● What problems are you interested in solving?
Are their products or services you use often
that you love?
This is a great way to start the brainstorming
process.

17.
2. Self inventory –
Professional/Personal Audit
of skills and experiences
Play to your strengths, Grow your
weaknesses

18.
3. Find industries of interest, & look for
directional trends – how can your experience
create value?

19.
4. Perfect your Pitch to Pivot your Brand – what
is your story, create it, say it, per-fect it

20.
5. Get up Get Out
& Do Something!
1. Reach out to people who have your dream job or work in
a target industry to learn more about what its like to
work in the space. Be mindful to not ask for anything
except to learn more. This is a learning session and
people love to share what they know!
2. Attend a networking event in your industry.
3. Create a new network in your preferred industry through
points 1 & 2.

21.
Recap
● Why
○ Find your reason for the pivot
● When
○ Launch Plan for when you want to pivot
○ Sometimes life will throw you a bone as a perfect time to pivot (job
loss, market/Industry changes)
● How
○ Learn more about you! Your interests & what you naturally
gravitate to
○ Self Audit of skills and experiences
○ Learn more about the industry of interest and create relationships
between your skills & experiences & the industry needs
○ Pitch Perfect – Perfect your pitch
○ Meet People in the industry of interest ( LinkedIn, Industry Events,
Meetups etc.)
● PIVOT!

22.
Thanks
Do you have any questions?
https://kimthepm.com/
https://www.linkedin.com/in/kimholloway1/

23.
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training