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What Are the Product Management Success Skills by Walmart Product Manager

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What Are the Product Management Success Skills by Walmart Product Manager

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We’re all familiar with Product Managers, but you may have also heard of other “Product Management” roles - program manager, project manager, or even product marketer. Just what do all of these other roles do?

Susan Song, Product Manager at Walmart shared her insights on the responsibilities for each of these roles, having worked with all of them in her career as a Product Manager. She also discussed why if you’re not starting out as a Product Manager, it’s okay - you can still leverage your “Product Management” skills into your next product job.

We’re all familiar with Product Managers, but you may have also heard of other “Product Management” roles - program manager, project manager, or even product marketer. Just what do all of these other roles do?

Susan Song, Product Manager at Walmart shared her insights on the responsibilities for each of these roles, having worked with all of them in her career as a Product Manager. She also discussed why if you’re not starting out as a Product Manager, it’s okay - you can still leverage your “Product Management” skills into your next product job.

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What Are the Product Management Success Skills by Walmart Product Manager

  1. 1. What Are the Product Management Success Skills by Walmart Product Manager www.productschool.com
  2. 2. FREE INVITE Join 20,000+ Product Managers on productschool.com/slack-community
  3. 3. Product Management 2-month part-time Courses
  4. 4. Coding for Managers 2-month part-time Courses
  5. 5. Data Analytics for Managers 2-month part-time Courses
  6. 6. Include @productschool and #prodmgmt at the end of your tweet Tweet to get a free ticket for our next Event!
  7. 7. Susan Song Tonight’s Speaker
  8. 8. a PM by any other name
  9. 9. Who am I? Susan Song Senior Product Manager at Vudu / Walmart Labs linkedin.com/in/susansong Previously... Microsoft Xbox Seattle, WA McDonald’s Global Digital Chicago, IL
  10. 10. Goals for the next hour... the basics what is a PM? skills, responsibilities, and more what are some other PM roles? so what? how to break into Product through other PM roles practice go over some sample PM job posts
  11. 11. What is a Product Manager? Let’s say we need to build a new mobile app... ❏ Why is this app needed? business case ❏ How will the app benefit our customers? customer value ❏ What will be its features? feature requirements ❏ Who will build this? resourcing ❏ When will the app launch?
  12. 12. Pivoted differently…. Planning Execution Launch & Evaluation Why / What / When ● Business case + strategy ● Competitor analysis ● Requirements ● Roadmap How / Who ● Design / UI / UX ● Technical implementation ● Cross-functional teamwork Now what? ● Launch marketing (“go-to- market”) ● Analytics / KPI ● Customer feedback
  13. 13. Some other PM roles product marketing manager program manager project manager product analyst technical product manager …. etc
  14. 14. Planning Execution Launch & Evaluation Why / What / When ● Business case + strategy ● Competitor analysis ● Requirements ● Roadmap How / Who ● Design / UI / UX ● Technical implementation ● Cross-functional teamwork Now what? ● Launch marketing ● Analytics / KPI ● Customer feedback project management product marketing product marketing product management program management product analyst
  15. 15. Caveats Exact role will vary depending on… company industry role level project team ….be sure to read the job description and tease out what skills are really needed!
  16. 16. Case Study
  17. 17. Key Takeaways ★ Don’t be afraid to use other PM roles to break into product ★ Be careful: a product manager role may be more project, marketing, or program ★ If you’re in a non-product role, figure out what product skills are needed to transition ★ Bonus tips ○ Learn the language ○ Ask the recruiter about lateral moves / training
  18. 18. Q & A stay in touch linkedin.com/in/susansong
  19. 19. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com

Notas del editor

  • When you checked in tonight, you got an email inviting you to join our slack community
    In that community, we have 15k product people who have come through different companies like google, facebook, uber
    Sharing information about events, job offers from our partner companies, and valuable online content
    Please check your email and join - it’s free
  • In our PM Course, we teach how to build products and how to get a job as a software product manager
    All our classes are 2 months, part time, and compatible with full time jobs. We have two options, Tues/Thurs in the evening and Saturdays in the morning
    Instructors- are senior level product managers from companies like Google, FB, Uber, etc
  • In addition to our PM class, we offer our Coding for Managers class
    Also two months and part time tailored for professionals who don’t come from a traditional engineering background
    The goal of this course is not to make you a software engineer, but to give you enough technical background to build a fully functional website and pass the technical interview
  • Similar to our coding course, we also offer our Data Analytics for Managers
    Tailored for people who don’t have a technical background but to give them enough knowledge of analytics to become product managers
    Also two months, compatible with full time jobs
    The goal of the course is not to make you a data scientist, but to make you technical enough to understand web analytics, learn SQL, and machine learning concepts
  • We are also live streaming our event to our online audience
    If you want to share, please tweet @productschool and #prodmgmt for a free ticket to our next event

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