Main takeaways: - Knowing the importance of your relationship with sales - The art of saying no to customers - Thinking like a startup in an enterprise and how to be a successful entrepreneur

1. www.productschool.com
What You Learn as an Enterprise
Product Manager by IBM Senior PM

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land
a Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead
software engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users
and convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your
users and deliver an exceptional end-to-
end experience

8. C O U R S E S
For experienced Product Managers
looking to gain strategic skills needed
for top leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. JJ Tang
T O N I G H T ’ S S P E A K E R

11. agenda
● product career
● enterprise vs. consumer
● selling
● startup mentality in enterprise

12. how did I get here?

13. ● do I need to be technical?
● classic misconceptions
● writing your playbook
product career

14. enterprise vs.
consumer
● size & leverage
● data
● release cycles
● best product doesn’t always
win

15. sales
● who cares?
● make it dead easy
● scale sales like products
● feedback loops
● teaching as a lever
● balancing sales and product

16. features that
tell a good
story
features that
customers use
$$$

17. startup mentality in
enterprise
● champion the culture
● do things that don’t scale
● experiment or stagnate

19. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and
Corporate Training