The document analyzes the Indian watch industry. It studies consumer behavior and factors influencing demand. Through a questionnaire, it analyzes price, brand, features and other criteria. Based on Titan's past data, it forecasts future sales and units sold. Key findings are that Titan has 60% market share, most check time with watches, and features are most important to consumers when choosing a watch. The summary provides a high-level overview of the purpose, analysis approach, and main conclusions of the document in 3 sentences.

1. ECONOMIC ANALYSIS OF WATCHES
Submitted by:-
Namit Agarwal(115)
Sahil Pandey (117)
Karan Wadhwa (119)
Rishab Jain (121)
V. Chaithanya (123)
Varun Gupta (125)

2. FLOW OF PRESENTATION
• Indian watch Industry
• Objective of the study
• Analysis
• Forecasting
• Findings
• Limitations

3. INDIAN WATCH INDUSTRY
• Indian watch industry was for long dominated
by public sector organizations like Hindustan
Machine Tools Ltd. (HMT).
• Now many private sector enterprises like Titan,
Sonata, Ajanta and Timex along with foreign
entities has taken lead in the watch Industry.

4. MAJOR PLAYERS
Some of the major players are:
Sales
HMT
4% OTHERS
14%
TITAN
TIMEX TIMEX
22%
HMT
OTHERS
TITAN
60%

5. OBJECTIVE OF THE STUDY
To study the behavior of consumers in making
decision while buying.
To study the factors that determine demand of wrist watch
industry.
To study the criteria of pricing followed by various watch
manufacturers.
To develop an idea and gain insight into future trends.

6. ANALYSIS
 With the help of a questionnaire, different factors like
price, brand, features, etc. are analysed.
Based on the analysis of the past years data for titan, analysis and
forecasting is done.

7. PRICE RANGE OF CURRENT
WATCHES
23
21
13
11
9
6
Rs. 500- Rs. 1500 Rs. 1501- Rs. Rs. 2501- Rs. Rs. 5001- Rs. Rs. 7001- Rs. More than Rs.
2500 5000 7000 9000 9000

8. MODES OF CHECKING TIME
0%
27%
watch
Mobile Phones
others
73%

9. F REQUENCY OF WEARING A WATCH
Regularly Occasionally Never
8%
23%
69%

10. F REQUENCY OF WEARING A WATCH
( CONT …)
Male Female
Never
3%
Never
Occasionally Occasionally
12%
18% 30%
Regularly
67%
Regularly
70%

11. MAJOR FACTORS AFFECTING
DEMAND
Attributes affecting purchase of a watch
5.00
4.50
4.00
3.50
Priority on a scale of 5
3.00
2.50
2.00
1.50
1.00
0.50
0.00

12. FORECASTING
Annual Sales of Titan
1400
1200
Watches Income ( in crores)
1000
800
600 Actual
Forecast
400
200
0
1 2 3 4 5 6 7 8 9
Year Number

13. FORECASTING( CONT …)
No. of Units Sold For Titan
160
140
120
Units sold (in lakhs)
100
80
Actual
60 Forecast
40
20
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Year Number

14. LIMITATIONS
The sample size was 83 which is small compared to the large
population.
Retailers are reluctant to share the information related to
sales, due to lack of data many studies were not conducted.
Secondary data available was less, due to which analysis might
not be accurate.
There was a time constraint due to which the sample collected
is small and the data collected is limited.

15. FINDINGS
Titan is the market leader in Indian watch industry with about
60% share.
Major percentage of people check time with watches than any
other means.
Females wear more watches than men.

16. FINDINGS ( CONT …)
Features is the most important attribute followed by brand and
price affecting the decision of the consumer to buy a particular
watch.
Advertising and Brand Ambassador have low affect on the
decision of the consumer to buy a particular watch.