UnME Jeans was a successful junior denim brand that was investigating using social media options like Facebook and YouTube to complement its existing media plan. The document discusses analyzing UnME's target market of young girls aged 12-24 and their high levels of social media use. It recommends allocating the media budget according to where the target market is most active and reallocating funds from television to online platforms like Facebook, YouTube, and Google search ads. The revamped plan suggests a combination of traditional and social media using cost per click rather than cost per thousand impressions on Facebook.