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Tips for better call quality
For every call centre, monitoring the quality of the calls is a necessity, as it determines
the overall value of the services. Various companies pair up with these call centres to
provide a consistent support to its customer base. Call centres also deal with other
services like telemarketing, where the call quality has to be superb. Well, you need to set
certain parameters while assessing the call quality. Here are some exceptionally effective
call center quality assurance tips that you will find useful.
Set up standards
At the outset, you need to set up certain standards for assessing the quality of the calls.
When you have a pre-defined standard to monitor the quality of services, you will find an
easy mechanism to measure the standards of the calls.
Coffee morning assessments
On a particular day of the week, the senior staff of the call centre should hold a meeting.
The recordings of the conversations should be played before them. They can listen to the
conversation and determine whether the call was up to the mark or not.
Focus on the outliners
Call center quality monitoring is a time-consuming affair and involves certain costs. It is
not possible for a company to assess the quality of each and every call. Therefore, it is
necessary to focus on the outliners.
Concentrate on high-yield behaviour
It is important to note how the call centre executives deal with the customers. They
need to understand their behaviour and act accordingly. The ability to understand the
behaviour of the customer should be one of the parameters of call quality monitoring.
Create themes for each month
A theme related to the cultivation of soft skills has to be formulated for every month.
This theme has to be followed by the executives. At the end of the month, you can
evaluate their ability to adopt these skills.
Let your agents prepare a checklist
One of the most effective ways to monitor the call quality is to let the agents prepare
their own checklists. They can self-monitor themselves when they are on the calls.
Allow your agents to conclude on the monitored
When you provide the agent with the opportunity to draw conclusions on the monitored
call, they can realize the flaws. They can work on the areas where they need to improve.
Providing an opportunity to conduct a self-analysis is one of the call quality monitoring
Include agents while monitoring other teams
When you monitor the call quality of a team, you need to include agents from a different
team. You need to point out the faults to them. This will prevent them from repeating
those mistakes when they are on calls.
Involve your employees
The employees should have an active participation when the calls are being monitored.
They can learn from each-other’s mistakes, which will benefit the entire group of agents.
This paves way for a constructive criticism which helps in overall improvement of the
output and ultimately complete call center quality assurance.
Provide training, support and feedback
It is necessary to provide the agents with the necessary training, support and feedback.
From time to time, you should update them with their performance records and provide
the necessary assistance to improve the call quality.
You don’t need costly technology for monitoring
You may be having the misconception that integrating costly technologies to monitor the
calls will drain out your resources. Well, you can monitor the calls with the help of basic
technologies that are least expensive.
You may be evaluating the quality of the calls with the help of your internal parameters.
However, at times, you need to an external benchmark to monitor the calls. This will help
you to retain your position in the competitive market.
Reward good performance
When you reward the agents exhibiting best performance, others too, wish to be in the
same position. It motivates the employees to perform better and this, in turn, enhances
the call quality. Most of the companies offering professional call center services
implement this technique to keep their team motivated.
Save the best calls
It is necessary to save the best calls, which enables you to provide a specimen of an ideal
call to the other employees. They should know what the calls should be like and try to
maintain the same quality.
The call-quality monitoring process should be well-
When you form your quality standards, take all the necessary aspects into account.
Include all the elements that deliver a better experience to the customers. This will help
you to maintain the quality of your services.
Include feedback system
You should have a feedback system in your operational mechanism, where you can get
the feedback of the calls directly from the customers. This will enable you to keep a track
on their satisfaction level while you engage in quality monitoring for call centers.
Call quality forum
A call quality forum should be an integral part of your organization. Various types of
discussions on call quality should be conducted here. This will keep your agents updated
with the evolving parameters and norms.
Call levelling sessions
You should arrange call levelling sessions in your organization, where the calls are
selected on a random basis. The managers, call monitoring staff and other professionals
are involved in the process to assess the quality of the call.
Get the right scripts
Make sure that the scripts are of good quality. The agents speak to the customers based
on the information and language present in these scripts. Having the right script will
naturally enhance the quality of the calls. Get it prepared after a proper thought process.
Independent facility for call monitoring
Integrating independent call monitoring facility on your platform will enable you to keep
a track on call quality objectively. It enhances the overall mechanism of maintaining the
quality of the calls. This is in fact one of the best practices in call quality monitoring.
In order to strengthen the call monitoring system, you need to adopt a two-phase
approach. In the first one, the agents should know that you are monitoring the calls; in
the other phase, they should be unaware of the fact.
A quality ownership is needed to seamlessly monitor the calls. Maintain the overall
standards of your organization to make sure that the monitoring takes place in the right
lines and based on correct parameters.
You should maintain evaluation forms to maintain the call quality. You can mark the
executives for the positive points and point out the areas that need improvement. This
will serve as a dynamic synopsis of their performance.
Evaluating the dispute process
The evaluation dispute process enables the agents to understand the right path to act
upon. You should evaluate the dispute process and provide the necessary guidelines to
Agent interaction session
Interaction sessions between the agents and the senior staff clarify various issues related
to call quality. You can keep your agents informed about the desired standards through
these interactive sessions.
Ensure a fair system
You may incorporate a strict call monitoring mechanism, but make sure that it is fair. It
will help the agents to achieve the deserving score and keep them motivated. Don’t set
unachievable targets for them.
Evaluate the effectiveness of training programs
You may be providing training to your agents, but do you evaluate how successful you
are in transferring the knowledge to them? You should evaluate the success of the
training program to maintain the standards.
Role-play calls help the agents to master the desired skills. Include different variations of
these calls when you train up your employees. This immensely helps.
Conduct personality tests
Conducting personality tests of the agents will provide you with the needed knowledge
about their approach towards the customers. You can offer the necessary guidelines to
them in case you find issues in their behaviour.
Review the last day’s calls for five minutes
In order to keep a track on the daily performance of the agents, you can review the last
day’s calls for five minutes every morning. Evaluate the performance of your employees
regularly so that you can facilitate continual improvement.
The above detailed operative tips can surely help in quality monitoring for call centers
service provider, regardless of the business size and type.