Learn about the nuts and bolts of campaigning from writing your campaign plan to recruiting volunteers. Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office

1. Campaign Management Contact: [email_address]

2. A Guide for Campaign Managers

7. Five Rules of Campaign Planning Rule 2: Things always take longer and cost more than you expect. Rule 3: A good plan, coupled with a realistic budget, produces targeted results. Rule 5: Knowing and following the rules minimizes stupid risks and mistakes. Rule 4: Plans should be flexible and adapt to changing circumstances. Rule 1: Time, people, money are your most valuable resources; use them wisely.

11. MESSAGE “ [A message is] a limited body of truthful information which is consistently conveyed by a candidate and an organization in order to provide the persuasive reasons for an audience to choose, and act on behalf of their choice of, our candidate.” — Paul Tully, former director, Democratic National Committee

12. The Message Box What our opponent is saying about her/himself What we’re saying about our opponent What our opponent is saying about us What we’re saying about us

13. Developing a Message Box Strengths Values Interests Weaknesses Vulnerabilities Stereotypes Weaknesses Vulnerabilities Stereotypes Strengths Values Interests

14. Message Box Illustration

19. Overhead 10% Voter Contact 71% Consulting/Research 7% Fundraising/Compliance 12%

27. Contact: Progressive Majority www. progressivemajority .org