LinkedIn Tutorial – How to Maximize LinkedIn

LinkedIn Tutorial
How to Maximize LinkedIn
Session 1

Presented by Jen Weissman Martino
Principal, Project X Media

©2012 Project x media
project X Media projectxmedia.com | (858) 792-9685

Discussion Overview

• Social Media is Here to Stay
• How LinkedIn is relevant to YOU
• Define your Personal Brand
• Beginning with LinkedIn
• 2nd Session: Advanced Training

©2012 Project X Media projectxmedia.com | (858) 792-9685

The World is Changing… Are You?

– Ken Olsen, founder of legendary minicomputer company DEC


Social Media Revolution 2012


It’s NOT Business as Usual
• Traditional: signage,
direct mail, magazines,
newspapers, radio,
television.
• In addition we NOW
have: websites, email,
search engines, blogs,
mobile devices,
podcasts. (He just doesn’t get it.)


B2B is Happening Using Social Media


Social Media Facts & Figures


What is LinkedIn
• LinkedIn operates the • Create profile that
world’s largest professional summarizes your
network on the Internet with professional
more than 175 million accomplishments
members in over 200 • Your profile helps you find
countries and territories. and be found by former
– As of June 30, 2012 (the end of the colleagues, clients and
second quarter), professionals are
signing up to join LinkedIn at a rate partners
of approximately two new
members per second. • Add more connections by
invitation


Through Your Network you Can:
• Find potential clients, service providers,
subject experts
• Be found for business opportunities
• Discover inside connections that can help you
land jobs and close deals
• Get introduced to other professionals through the
people you know


How is Credibility and Reputation Built
• People do business with
people that are have
great reputation and are
credible
• You can tell people you
are “trustworthy”, but
most likely your sphere
of influence plays a huge
role in buying decisions


Reasons to Optimize Your Profile
• Increase traffic that your professional websites
receives from search engines
• LinkedIn is an authority site in search engines
which enables profiles to be seen, indexed and
rank in the search results
• Linking your company’s websites to an
employee’s LinkedIn profile improves Page Rank


LinkedIn Basics

• Create your profile
– What do people see in Google when they
search for your name?
– If you’re on LinkedIn, you can control one of
the top results that people find.


Creating your Profile on LinkedIn
• Share your basic information
• Quick snapshot of you and your personal brand
• After your name, craft informative headline (in current job title)
– professional “headline” to include expertise and personality
• Location and Industry
• Maiden Name/Former
• Add connections
– Email, import, look for colleagues, classmates


Testimonials

• Write testimonials
– The more you write, the more you will receive
in return


LinkedIn Answers

• Ask/answer questions in your professional
network
– Ask question, share it, pick the connections,
then receive answers
• Answer questions (find questions in your
area of expertise)
– Become a LinkedIn expert

LinkedIn Groups

• 50 Groups max
• Find groups in your profession/expertise
• Great way to build personal brand


Google Search (with LinkedIn Profile)


Google Search without LinkedIn Profile

Protected for
client’s
privacy.

Contact me to
for additional
examples.


Optimize your LinkedIn Profile

• Include compelling • Description
info about yourself in • Current
the professional Title
• Summary
• Use keywords
• Specialties
• Leverage SEO
keywords that you
want to be found for

Public Profile and Vanity URL

• Claim your name


Join Groups on LinkedIn
• Join groups where your • Answer questions to
prospective clients are (not demonstrate your knowledge
where your peers are) and expertise
• Build relationships and increase • Increase your recommendations
visibility as well as credibility (use a personal note, not the
• Take part in discussion forums template)

• Offer help to connect people or
offer advice


Connect Groups and People related to your
specialty:


Find Groups Related to your Specialty


Answers


Ask & Answer Questions


LinkedIn Best Practices

• Complete your Profile
• Build Connections Over Time
• Write/Receive Recommendations
• Participate in Answers (become an expert)
• Join Groups/Create your Own


z

www.projectxmedia.com
©2009 project x X Media
©2012 Project media projectxmedia.com | | (858) 792-9685
projectxmedia.com (858) 792-9685

LinkedIn Tutorial – How to Maximize LinkedIn

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