Most of us in marketing are so focused on building brands and marketing products and services for the companies we represent. But what about our own career? What is the thought process and necessary strategies we need to create lifelong employment or preparation for going out on our own? In this presentation we’ll teach you how to develop a strategic plan for your career, engage in environmental scans to check on your competition, and how to create points of differentiation to really stand out in the marketplace. We’ll also cover advanced social media techniques you can use today to become well-known and connect with the top professionals in your field.
59. Also Consider
• Earning media attention
• Public speaking
• Writing white papers or articles
• Strategic volunteering
• Blogging, Tweeting, and Podcasting
60. Crash Course in Media
• Decide on outlets (be specific)
• Find the right contacts (e.g. journalist,
reporter, columnist)
• Build a relationship (comment, send emails)
• Pitch a story (not about you)