You know that you have to get clients through different marketing channels (SEM, SEO, Social Media, Networking, Promotions, Advertising). What we haven’t seen yet is anyone talking about how to get explosive number of clients where you actually have to hire more people to service the new demand. That’s what happened to your host’s business Paul Anderson with ProLango. Most recognized as the Seattle Times career columnist, Paul is also the host of two TV shows, host of the largest monthly career mixer on the west coast (drawing monthly crowds from 400 – 600), and weekly sold-out career seminars. His work has been featured both nationally such as The Wall Street Journal, US News & World Report, Business Week, USA Today as well as locally on KOMO 4, Q13 FOX, Seattle Times among others. In an economy where businesses are looking to survive, Paul Anderson wants to teach you how to thrive and create massive demand for your products and services. His success comes from a combination of understanding competitive analysis, connecting with industry influencers, and creating visibility.

1. Create Massive Demand
for Your Business
presented by Paul Anderson, Career Columnist, Speaker, Career Strategist

2. Featured By

3. TV Co-Host

4. Seattle Times Columnist

5. What is the secret to
massive demand?

6. Three Key Ingredients
• Differentiation
• Strategic Partnerships
• Massive Visibility

7. Chapter I

8. Who are the players?

9. Competitive Analysis
• Industry Celebrities (National, Local)
• Colleagues
• Conversations

10. National Research
• Best-Selling Authors
• Keynote Speakers (e.g. AMA Conferences)
• Mentioned in Media (BusinessWeek, WSJ)

11. Best-Selling Authors

12. Keynote Speakers

13. Mentioned in Media

14. Now What?
• Check out their websites (About Us)
• Look at their online profiles
• Do they have a blog or Twitter account?
• Google them

15. Local Research
• Word-of-Mouth (e.g. Rod Brooks)
• MarketMix 2011
• Mentioned in Media (Seattle Times, KOMO)
• Search Results from Social Media

16. Lori’s LinkedIn

17. Lori’s Biznik

18. Lori’s Twitter

19. Who am I up against?

20. LinkedIn

21. Biznik

22. Twitter

23. FollowerWonk

24. LinkedIn competition

25. Biznik competition

26. Twitter competition

27. How do you stack up?

28. Want to write a
brilliant profile?

29. R&D

30. Which area can I
become an expert in?

31. Listen to Conversations
• Media (National, Local)
• Top Blogs, Twitter
• LinkedIn (Answers, Groups, Events)
• Biznik (Articles, BizTalk, Groups, Events)

32. Media Research

33. Blogs

34. LinkedIn Answers

35. Biznik Articles

36. LinkedIn Groups

37. Biznik Groups

38. Twitter Lists & Favorites

39. LinkedIn Discussions

40. Biznik Discussions

41. What’s not being said?

42. You can be the expert
in this area!

43. Isn’t this
amazing?

44. Table Topic
What is your
company’s USP?

45. Chapter II

46. Who has the power?

47. Connect w/ Influencers
• Industry Leaders
• Aspirational Contacts
• Super Connectors

48. How to reach out
without getting marked
as “spam”?

49. No Elevator Pitches!

50. Become interested in
them first!

51. Know their company

52. Learn about their
professional history

53. Go deeper (personal)

54. Try introductions first

55. Mutual contacts?

56. Biznik

57. Twitter

58. Recognize anyone here?

59. Biznik

60. If you have to cold call...

61. Flatter them (genuine)

62. Table Topic
Make a list of ten
people you need to
connect with

63. Chapter III

64. How do I create
massive visibility?

65. Promotion
• Traditional Media
• Social Media
• Strategic Partnerships

66. Share a presentation

67. Syndicate your blog

68. Share your portfolio

69. Connect w/ group manager

70. Participate in discussions

71. Share good information

72. Also Consider
• Earning media attention
• Public speaking
• Writing white papers or articles
• Strategic volunteering
• Blogging, Tweeting, and Podcasting

73. Crash Course in Media
• Decide on outlets (be specific)
• Find the right contacts (e.g. journalist,
reporter, columnist)
• Build a relationship (comment, send emails)
• Pitch a story (not about you)

74. Review
• Know thy competition
• R&D
• Connect w/ Influencers
• Engage in self-promotion

75. One more thing...

76. It’s not the best
products or services...

77. It’s the ones lots of
people know about...

78. Questions?
Contact Me:
Paul Anderson
paul@prolango.com
@prolango | www.linkedin.com/in/prolango
Visit www.prolango.com
for Seminars, Workshops, Career Mixers